1 00:00:00.385 --> 00:00:00.685 All right. 2 00:00:00.685 --> 00:00:04.445 So that was awesome. Um, again, we Oh, all right. 3 00:00:04.445 --> 00:00:05.685 We got, we got some people, more people. 4 00:00:05.685 --> 00:00:07.285 What's going on, man? How are you? Great, great. 5 00:00:07.705 --> 00:00:09.445 Um, so intrusive of who, um, 6 00:00:09.465 --> 00:00:10.845 what's your name and who are you with? So, 7 00:00:10.905 --> 00:00:13.685 I'm Russell K I'm with Ello Capital in New York. 8 00:00:13.775 --> 00:00:15.845 We're, uh, MCA, uh, funding company 9 00:00:16.625 --> 00:00:18.325 and, uh, based outta Long Island, New York. 10 00:00:18.505 --> 00:00:22.405 So I actually am the CEOI run the shop with a good team, 11 00:00:23.185 --> 00:00:26.125 and, uh, yeah, it's, uh, it's a great good show. 12 00:00:26.465 --> 00:00:28.845 So talk to me, um, what makes you guys unique? 13 00:00:28.845 --> 00:00:30.085 What, why should people work with you? 14 00:00:30.425 --> 00:00:32.805 So, our niche is, uh, really, you know, 15 00:00:32.805 --> 00:00:34.565 when we came into the space, we wanted 16 00:00:34.565 --> 00:00:36.405 to do something entirely different that most 17 00:00:36.405 --> 00:00:37.725 of the shops are not doing. 18 00:00:37.825 --> 00:00:41.645 And, uh, that for us was the zero origination fee. 19 00:00:41.745 --> 00:00:44.205 So everything that we do, uh, 20 00:00:44.395 --> 00:00:47.485 virtually has a zero origination fee attached to it. 21 00:00:47.545 --> 00:00:50.285 So if we're funding a merchant for $30,000, 22 00:00:50.815 --> 00:00:53.645 we're not taking 5%, 6%, 10% origination fee. 23 00:00:54.145 --> 00:00:57.285 Um, you know, we're at zero origination, 24 00:00:57.345 --> 00:00:58.925 so we're net you know, we're funding the, 25 00:00:58.945 --> 00:01:00.045 uh, the entire amount. 26 00:01:00.645 --> 00:01:02.005 Merchants love it. Brokers love it, 27 00:01:02.145 --> 00:01:04.005 and you know, that's a win-win for everybody. 28 00:01:04.195 --> 00:01:06.565 Awesome. And then, um, what makes you guys unique? 29 00:01:06.845 --> 00:01:09.605 I mean, you guys offer similar products to 30 00:01:09.605 --> 00:01:11.605 what other people have offered in the past? We're, 31 00:01:11.605 --> 00:01:13.285 We're not a corporate shop, right? 32 00:01:13.425 --> 00:01:16.605 We run the business as a mom and pop type business. 33 00:01:16.665 --> 00:01:18.765 So we're very much connected to our clients. 34 00:01:18.935 --> 00:01:21.325 We're very much connected, you know, connected to our, 35 00:01:21.945 --> 00:01:25.565 to our ISO relationships, you know, these are, we, 36 00:01:25.575 --> 00:01:28.285 we've fostered a lot of great relationships in the space, 37 00:01:28.465 --> 00:01:32.705 you know, so I, I, I guess what makes us different is 38 00:01:32.705 --> 00:01:35.425 that we're always hands-on, we're always reachable. 39 00:01:35.425 --> 00:01:38.025 People have our cell phone numbers, you know, in the event 40 00:01:38.025 --> 00:01:40.305 that there's, you know, a fire that needs to get put out, 41 00:01:40.485 --> 00:01:41.745 people get in touch with us 42 00:01:41.845 --> 00:01:43.505 and they actually appreciate that. 43 00:01:43.505 --> 00:01:45.465 And a lot of merchants tell us the same thing is 44 00:01:45.465 --> 00:01:48.705 that you guys are super accessible, so different, you know, 45 00:01:48.705 --> 00:01:51.105 without naming names, I know that, you know, 46 00:01:51.105 --> 00:01:53.985 we've heard a ton of times we try to reach Company X 47 00:01:54.005 --> 00:01:55.665 and I can't even get a balance letter 48 00:01:55.685 --> 00:01:58.225 or payoff letter, you know, for a couple of days. 49 00:01:58.325 --> 00:02:01.265 And then when we reach out to you guys, there's always, uh, 50 00:02:01.285 --> 00:02:04.065 you know, a person on the phone waiting, you know, and, 51 00:02:04.125 --> 00:02:05.385 and you know, to answer 52 00:02:05.485 --> 00:02:07.945 and, you know, be as helpful as possibly can. 53 00:02:08.005 --> 00:02:12.865 So to us, just that human element, the speed, the execution, 54 00:02:13.085 --> 00:02:16.225 you know, the service that we provide is indispensable. 55 00:02:16.815 --> 00:02:19.145 Awesome. Well thanks so much. Appreciate it Also. 56 00:02:19.145 --> 00:02:20.825 Likewise. No problem. Thank you.