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Let's talk about how in this particular

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industry, let's say you're a broker.

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If you're a broker, you're asking your customers various

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questions about what type

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of financing, uh, are they looking for?

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Um, what type of assets do they have?

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A common question you might ask is, well,

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how much revenue are you doing per month?

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Right? That's a very, uh, common question that people ask.

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How much revenue are you doing per month?

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Hey, do you have any real estate? Do you have any equipment?

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And it's a diagnostic checklist of things that you ask

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to try to figure out what type of product to give them.

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But one thing people never ask about is whether

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or not these businesses have a domain name.

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It's presumed that they have a website.

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I think most businesses have a website,

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but the question never comes up like, Hey,

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what's your domain name?

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What do you think your domain name is worth?

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How much of your sales do you think comes as a result

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of your website itself?

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That is the question that rarely ever comes up.

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And what I think might happen over time is

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that domain names may enter the common

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lexicon of collateral.

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It's something you would ask about. Why do I think that?

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Well, at this very moment, there are technology companies

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creating, um, smart contracts

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that would allow business owners to actually click a button

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and send their domain name into escrow, some sort

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of online automated escrow just by clicking a button.

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Their website will still work as normal.

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There'll be no disruption.

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But what will happen is that domain name will sit in escrow,

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and if they do not pay their loan,

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well then the domain name will transfer over to the lender.

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But if you're a lender, why would you want the domain name?

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Is that good enough? Collateral?

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Perhaps it is, because if you think about it,

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many businesses are doing sales online.

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They're doing it through your site.

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The site is very important. How do customers get there?

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They type in the domain name, they click a link, it goes

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to their site, and that's where the traffic goes.

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Well, if you were a smart lender, you would know a way

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to monetize that traffic.

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Imagine you were getting a hundred thousand clicks per month

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to a site, some type of e-commerce site,

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that particular customer defaulted on their loan.

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You've taken over this domain

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that's getting a hundred thousand clicks per month.

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It's e-commerce based.

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You could literally re-skin the site,

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create your own version of what they created

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and monetize their traffic.

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You could essentially take over the

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business that they were doing.

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That's pretty good collateral

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because it's revenue generating collateral.

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Oftentimes in the world of real estate

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and equipment, you're getting something back,

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but it may not necessarily be revenue generating.

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A domain name can be.

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And with technology that is coming out soon,

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lenders may start to ask in time, not right away.

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Do you have a domain name

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and how much are you doing in sales on your site?

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Each month? Stay tuned for that.