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So I'm here with Michael O'Hare from Cashew Leads,

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and we're gonna talk about the event and how everything's going. Michael,

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it's great to have you here.

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Yes, thank you so much for sponsoring this event, this great city of New York.

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Of course, I, I love your fit. Tell me about the wooden bow tie.

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How did you come up with that for today's event?

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I did, actually, it was in Italy and, uh, I,

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I don't know how to tie a bow tie at all. And so they had a wooden one,

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so I figured that's makes it very easy. That's

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Actually pretty smart. So tell me about, um, how you, uh,

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been maneuvering throughout the event today. How's it been going for you?

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Any connections? Have you been able to sit in on any panels? Right.

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Um, yeah, it's a great event. Uh, Sean Murray always puts on a really good show,

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so really, and the staff has been very helpful. Mm-hmm. And, uh,

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we have the guides down in the hallway and everywhere.

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They're just leading everybody here,

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so you don't really know really what's going on. And it's been, yeah, well,

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very well organized.

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So for those who don't know,

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tell me a little bit about Cashew leads and what you guys do. Okay,

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So Cashew Leads, it's actually a play on Word. So it's, uh,

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C a s h Y E W. Yes. And cash obviously is money.

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And then you is actually a tree, so it meets Money Tree.

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And so we came up with this company in 2018.

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I had a former company called Blind Bid,

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so I've been in this space now for 12 years.

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And we are the only online on demand, uh, lead,

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uh, leads and, uh, data, MCA data in the whole industry.

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So 24 7, you can go onto our site and you can buy anything from,

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uh, any kind of leads, UCCS triggers age,

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data and so forth from merchants who are looking for money.

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And how has the industry kind of changed since you guys have first gotten into

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business?

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It's changed. I, I think, um, when we started was Credit Card Pro.

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You had to have credit card processing and then the ach,

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that's when really M Cs took off because now you allowed more industries

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to come in and get money,

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and you also allowed for larger amounts to be loaned out.

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So it became much more lucrative as far as what we're seeing today.

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Now more and more companies are generating their own. We,

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we did mostly all leads and very little data,

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and now we do mostly data and not as many leads as before. So it's,

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that has been a big change for us.

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And that's been pretty much since the pandemic. Uh, that's when that started.

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So, but it's been more profitable for us too, so that's,

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that's a good thing too.

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So is there anything that you guys are looking forward to, um,

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throughout the rest of the quarter and going into 2023,

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coming over the hurdles that you guys have gone through in the past?

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Yeah. One of the things I wanted to say,

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what we've really strived to do is provide really good accurate data.

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And that's something we're trying to improve upon. So currently right now,

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all the data gets filtered through, uh,

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all the phone numbers get filtered and validated, uh,

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through several different programs, including our own t CPA litigator list.

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So we don't want any of our, uh, clients to get sued for a T CPA violation.

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Uh, we also, uh, validate all the emails as well because we want to be,

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make sure that, you know, it's a hundred percent would be our, our goal,

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but if we're 95% of all the data is accurate, we'll be pretty happy.

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Um, and we wanna be the most technologically advanced company out there as well.

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So those are the things that we're really striving and working for, you know,

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every day. And hopefully, you know,

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we'll achieve some of those goals by the end of the year.

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Awesome. Well, I hope that you continue to grow your money tree of a company.

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Yes.

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I did bring some things for

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You. Oh yes. Show me the tcho that you brought. This

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Is a little clean bot here, and what this does is you, it,

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it cleanse your screen, your, uh, iPad or your phone screen. Mm-hmm.

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And it's kind of a neat little device. And then we're also giving away,

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we got these little like cross pins, uh, very nice pin so you can know them.

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So for those of you guys that don't know, I learned the,

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the words husky from Michael O'Hare at the last broker fair.

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And we were coming up with an idea of going around to see who has the best swag

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in the event. Yes. So it's great. So you show us, are we,

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Are we having the contest this year?

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I don't know if we're gonna have the contest this year, but we definitely,

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we've definitely been going around and, you know,

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checking out everybody's swag and the different cool ideas that they've come up

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with. It's

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So important. Cause I, you know,

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you go and you collect the stuff not really for yourself. Mm-hmm.

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I usually collect it for the kids. Mm-hmm. Right. And, you know,

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someone's just the same stuff over and over again. Right.

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Like a little squeeze ball or plastic pin pen. Yep.

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But if you have this contest, what it'll do,

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it'll encourage people to really think about what they're giving away. And so,

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like this pin here, you can feel it, feel, it's a very weighty pin.

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It's a good pin. It

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Is.

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You're, you're going to use that every day to sign contracts,

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whatever you wanna do. Yeah.

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Yeah. And when I'm, when I'm signing or writing at Yeah. At work,

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I can always refer back to you guys and maybe hit you guys up for a source in an

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article. It'll always bring me back to your company.

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Yeah, that's right. I mean,

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that's the main purpose is you want to give something that people are going to

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use. Exactly. Right.

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Because then they'll look at it and they'll remember you and maybe get

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your services.

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So it is important to put a little bit of thought when you give out these little

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tchotchkes and stuff. Yeah.

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And I think that's the fun that goes into the swag at all of our events.

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You know, it, it allows uh,

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the people in the industry to be a little bit more creative and have a little

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bit more fun. Right. As opposed to, you know,

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the hardcore funding or deals that they're trying to break through here. Right,

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Right. Well you wanna distinguish yourself in the marketplace. Right.

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And if you take a lot of consci ever, just even to put together, you know,

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a good business card and a little tchotchke, people are gonna say, well,

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this person's probably conscientious with my deals that I'm gonna send him,

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or whatever. If you're a funder for example, cuz a lot of brokers,

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they're looking for people they can really build a relationship and trust.

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Exactly. And to be able to do that, you know, you're here at the table,

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you have the tables here and you know, everyone's, you know,

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send the deals to me, send the deals to me,

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but what's really gonna make you stand out? Right.

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And that's kind of the way you can, can do that type of stuff.

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Awesome. Well I hope you enjoy the rest of the event.