So I'm here with Michael O'Hare from Cashew Leads,
and we're gonna talk about the event and how everything's going. Michael,
it's great to have you here.
Yes, thank you so much for sponsoring this event, this great city of New York.
Of course, I, I love your fit. Tell me about the wooden bow tie.
How did you come up with that for today's event?
I did, actually, it was in Italy and, uh, I,
I don't know how to tie a bow tie at all. And so they had a wooden one,
so I figured that's makes it very easy. That's
Actually pretty smart. So tell me about, um, how you, uh,
been maneuvering throughout the event today. How's it been going for you?
Any connections? Have you been able to sit in on any panels? Right.
Um, yeah, it's a great event. Uh, Sean Murray always puts on a really good show,
so really, and the staff has been very helpful. Mm-hmm. And, uh,
we have the guides down in the hallway and everywhere.
They're just leading everybody here,
so you don't really know really what's going on. And it's been, yeah, well,
very well organized.
So for those who don't know,
tell me a little bit about Cashew leads and what you guys do. Okay,
So Cashew Leads, it's actually a play on Word. So it's, uh,
C a s h Y E W. Yes. And cash obviously is money.
And then you is actually a tree, so it meets Money Tree.
And so we came up with this company in 2018.
I had a former company called Blind Bid,
so I've been in this space now for 12 years.
And we are the only online on demand, uh, lead,
uh, leads and, uh, data, MCA data in the whole industry.
So 24 7, you can go onto our site and you can buy anything from,
uh, any kind of leads, UCCS triggers age,
data and so forth from merchants who are looking for money.
And how has the industry kind of changed since you guys have first gotten into
business?
It's changed. I, I think, um, when we started was Credit Card Pro.
You had to have credit card processing and then the ach,
that's when really M Cs took off because now you allowed more industries
to come in and get money,
and you also allowed for larger amounts to be loaned out.
So it became much more lucrative as far as what we're seeing today.
Now more and more companies are generating their own. We,
we did mostly all leads and very little data,
and now we do mostly data and not as many leads as before. So it's,
that has been a big change for us.
And that's been pretty much since the pandemic. Uh, that's when that started.
So, but it's been more profitable for us too, so that's,
that's a good thing too.
So is there anything that you guys are looking forward to, um,
throughout the rest of the quarter and going into 2023,
coming over the hurdles that you guys have gone through in the past?
Yeah. One of the things I wanted to say,
what we've really strived to do is provide really good accurate data.
And that's something we're trying to improve upon. So currently right now,
all the data gets filtered through, uh,
all the phone numbers get filtered and validated, uh,
through several different programs, including our own t CPA litigator list.
So we don't want any of our, uh, clients to get sued for a T CPA violation.
Uh, we also, uh, validate all the emails as well because we want to be,
make sure that, you know, it's a hundred percent would be our, our goal,
but if we're 95% of all the data is accurate, we'll be pretty happy.
Um, and we wanna be the most technologically advanced company out there as well.
So those are the things that we're really striving and working for, you know,
every day. And hopefully, you know,
we'll achieve some of those goals by the end of the year.
Awesome. Well, I hope that you continue to grow your money tree of a company.
Yes.
I did bring some things for
You. Oh yes. Show me the tcho that you brought. This
Is a little clean bot here, and what this does is you, it,
it cleanse your screen, your, uh, iPad or your phone screen. Mm-hmm.
And it's kind of a neat little device. And then we're also giving away,
we got these little like cross pins, uh, very nice pin so you can know them.
So for those of you guys that don't know, I learned the,
the words husky from Michael O'Hare at the last broker fair.
And we were coming up with an idea of going around to see who has the best swag
in the event. Yes. So it's great. So you show us, are we,
Are we having the contest this year?
I don't know if we're gonna have the contest this year, but we definitely,
we've definitely been going around and, you know,
checking out everybody's swag and the different cool ideas that they've come up
with. It's
So important. Cause I, you know,
you go and you collect the stuff not really for yourself. Mm-hmm.
I usually collect it for the kids. Mm-hmm. Right. And, you know,
someone's just the same stuff over and over again. Right.
Like a little squeeze ball or plastic pin pen. Yep.
But if you have this contest, what it'll do,
it'll encourage people to really think about what they're giving away. And so,
like this pin here, you can feel it, feel, it's a very weighty pin.
It's a good pin. It
Is.
You're, you're going to use that every day to sign contracts,
whatever you wanna do. Yeah.
Yeah. And when I'm, when I'm signing or writing at Yeah. At work,
I can always refer back to you guys and maybe hit you guys up for a source in an
article. It'll always bring me back to your company.
Yeah, that's right. I mean,
that's the main purpose is you want to give something that people are going to
use. Exactly. Right.
Because then they'll look at it and they'll remember you and maybe get
your services.
So it is important to put a little bit of thought when you give out these little
tchotchkes and stuff. Yeah.
And I think that's the fun that goes into the swag at all of our events.
You know, it, it allows uh,
the people in the industry to be a little bit more creative and have a little
bit more fun. Right. As opposed to, you know,
the hardcore funding or deals that they're trying to break through here. Right,
Right. Well you wanna distinguish yourself in the marketplace. Right.
And if you take a lot of consci ever, just even to put together, you know,
a good business card and a little tchotchke, people are gonna say, well,
this person's probably conscientious with my deals that I'm gonna send him,
or whatever. If you're a funder for example, cuz a lot of brokers,
they're looking for people they can really build a relationship and trust.
Exactly. And to be able to do that, you know, you're here at the table,
you have the tables here and you know, everyone's, you know,
send the deals to me, send the deals to me,
but what's really gonna make you stand out? Right.
And that's kind of the way you can, can do that type of stuff.
Awesome. Well I hope you enjoy the rest of the event.