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All right, welcome back and thank you guys for joining us.

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Obviously throughout the morning,

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we've been talking to different people about what Broker Fair has been like,

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so a familiar face, uh, for our family. So go ahead, introduce yourself to, uh,

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to those that don't know us, who are you and who are Year

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With Johnny? Thank you very much. My name is Adam Zackey,

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former reporter here at the bank, and now a reporter@cfo.com.

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And I'm here because of the great relationship that I have with De Bank still,

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and the opportunity that De Bank gave me as a reporter.

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I know that a lot of people who watch De Bank and Read De Bank go in there for

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the news, but from the other side of it, as a reporter,

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I learned so much about writing and finance with my time at De banked that I had

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to come back here and serve my readers with some content from this.

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So I'm here to talk about negotiations.

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I find that CFOs are very poor negotiators in terms of negotiating employee

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compensation. And when they're buying software, counting software, FinTech,

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all that good stuff, um,

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they don't know how to get the best price for themselves,

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and brokers and funders do they negotiate all day long.

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So I'm hoping to take some of those thoughts from them,

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feed it to my C f O audience and see what comes out of it. I

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Love it. So what, what have you taken away so far from, you know,

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you just getting here, see, being here all morning, what's been, uh,

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the atmosphere like?

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Well, you know, I'll tell you, nothing has changed. Um,

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the industry is still just as bumping as it was when I was here. Um,

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coming into today, I thought that it might have been downscaled a little bit.

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I expected this to be a little more low key than previous to banked events,

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only because of the way the economy is. I know that, you know,

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just in terms of access to capital,

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it's so much harder than it was a year ago when I was writing for de banked,

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right? So I thought there'd be less funders, less lenders here,

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and I was totally wrong. Um, this event is just as lively as it ever was,

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and I'm happy to be here. I think that, you know,

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Sean and you guys at the bank are doing a great job with this.

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So let me ask you this. Listen, obviously there's a,

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there's a lot of knowledge to be learned about this industry.

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Things are transforming, things are changing quickly.

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For someone that's ever been to an event, you know,

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you've been on our end and now you're on the other end.

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What would you say to people that are watching this about, uh,

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just coming to an event like this?

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You know, especially in this industry between brokers and funders,

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that relationship, you know, forget about Zoom and Slack and texts and emails.

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As a reporter, I get inundated with emails from PR reps all day long.

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I don't want to talk to people on chat.

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I don't want to talk to people on video chat. I don't want to do Slack.

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I don't wanna do any of that. I wanna talk to people in person as a reporter,

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the best way to do interviews. Right.

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And I think that translates into the broker funder relationship where, you know,

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forget about the Zooms or the texts or the calls, whatever it is,

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this is an opportunity to go shake a hand and make a business deal in person the

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old-fashioned way. This industry's very old fashioned,

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and I think that it's best done in person. And so an event like this,

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if you're looking to be a broker, if you're looking to get into it,

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or if you're looking to improve as a broker,

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you gotta be here because this is the only place where you're gonna make a

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relationship with two dozen funders. You know,

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instead of just cold calling on LinkedIn or emailing, whatever it is,

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you can go shake the CEO with the company's hand here. It's a no-brainer.

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Awesome.

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Adam, thank you so much for joining us, brother. Appreciate it. Pleasure.

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Happy birthday, Johnny. Thank you, brother. Appreciate it. I'll let you go.

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Enjoy the day.