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Yeah. So again, uh,

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we're gonna start introduce yourself because I have some very poignant questions

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for you because you just got off of the panel. Yes.

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So introduce yourself and the company that you're with. Yeah.

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How you doing?

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My name is Juan Kaban and I'm the managing partner of Financial Links. Also,

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the co-founder, uh,

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financial Links is a platform comprised of hundreds of financial solutions

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throughout the country that offer simplified and creative financing.

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So brokers in the space utilize us when they're having difficulty finding a

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product and service outside of the cash event space.

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All right. So Juan, you just, uh, you were just on the, on a panel regarding,

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you know, uh, the ars, uh, oh my gosh. Funny Arsen ars. Yeah. Funny Arsenal.

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So, kind of walk us through,

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because that specific panel talked about the importance of like being diverse,

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you know, not, and having diverse products, you know,

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making sure that you're not just doing MTAs because the world is changing right

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now. The economy's changing.

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So give us a brief synopsis of what was talked about and why it's important for

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you to diversify your portfolio, diversify your products in a time like this.

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Sure. Um, things are changing. So the, the,

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the way to adapt to change is by diversification. Um,

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you have to understand the products and services that are offered,

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and also you have to do what's best for the client, right? The client is the,

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the merchant's always gonna appreciate someone who can offer the,

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the products and solutions that are best catered to their long-term success and

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goals, right? If you're,

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if you're just pushing cash events or just pushing one product,

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cuz it earns you the most commission, um, you know,

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there's gonna be other brokers out there that are gonna offer different products

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and services and, and, and the merchant's gonna go with them rather than you.

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So, being diversified,

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understanding the products and services that are offered under understanding

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what assets and collateral can you leverage in order to provide financing,

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it'll, it'll just make you a, an overall better broker and, and pr uh,

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prepare you for long-term success.

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So what was the key takeaway from, uh, not only from what you said,

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but from the other two panelists regarding, you know, making sure that you're,

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you're, you have different products that you are well versed,

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especially in a time like this.

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Um, I mean, it was great listening to industry ro well, rock Capital, uh, um,

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uh, forward finance, um, understanding what they offer and what can they do. Um,

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they have different products within themselves as well that they can offer

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merchants. Um, that, that, that's gonna help ISOs again for long term success.

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That's, that's what it's all about here. Uh, banks are changing,

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industries are changing, things are tightening up. The the way you,

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you prepare yourself is by understanding what they have to offer and,

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and being able to,

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to kind of bring the merchant to that particular product or service.

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Awesome. And so overall, what are you most looking forward to now that you're,

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you finished doing your panel?

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Well, I, I wanna see the, the state of funding. You know,

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I wanna see what's going on. Um, there's so many different, um,

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funders here that, that do different things. I wanna understand how,

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how the industry and, and how just things that are going on in is,

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is helping them and what are they doing to, to kind of, um, what, what change,

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what changes they're making within themselves to, to have long-term success.

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I mean, that's what,

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that's what the name of the game is today is long-term success, dude, honestly.

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I love it. I love it. And then overall, what advice would you have for people,

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people that are watching this about how to succeed in this industry because

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you're doing well. So for those that are, you know, starting out,

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trying to figure out, what would you say

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To them? Sure. Uh, again, you have to go out there, you have to network,

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you have to come to the broker fair. You have to meet not only funders,

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but competitors. What the, the, the, the, the ISOs and,

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and different people that are having success in this industry.

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What are they doing? What, how are they getting leads, right? Well,

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how are they talking to about their merchants? How are they, they're,

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they're coaching their team. Um, you have to go out there, you have to listen,

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you have to continue learning.

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Don't think because you're having success this month that you know it all right.

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You have to constantly be going out there, going to different events like that,

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travel, right? Go to Miami, go to go to Florida. I mean, go, go to, uh,

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California. See what, what they're doing on that side, right? And,

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and bring it in to your team and, and, and ultimately help, help, help you grow.

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Awesome,

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Juan, thank you so much, brother. Appreciate your time.

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Thank you for chatting with us. Yeah, absolutely.

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I'll go ahead and let you enjoy the day, man.