We are next to one of my favorite people. There's a,
there's a small group of people that are considered my favorite people in this
space. We have someone else coming up too, so how are you?
I am well. How are you, sir? Good. Everything is good.
All right. So for those that don't know you,
you guys are a household name in my house. We say your name at our dinner table.
Okay. That's a little weird, but I like it. I can go with it. That's fine.
So introduce yourself for the and who you're
With. Uh, John Suli Farco,
managing partner of Horizon Funding Group in Brooklyn, New York. How you
Doing? Brooklyn. Brooklyn. The house baby.
Brooklyn's here.
Hey, I'm in Manhattan now, so I'm not in Brooklyn anymore, but, you know,
but I used to be broken. So You used to be good. I used to be a broken kid. No,
But that now you're not so good at. But
I'm like on the border. Yeah. All right. So, all right. So John,
what's been your favorite part so far this morning?
Favorite part so far this morning is just catching up with old friends. Yeah.
This is a time where we get to see what's going on outside our little circle.
Everybody's so invested in their own office that you kind of lose track of
what's going on, bigger picture in the industry,
and this is a chance to get caught up, see what's going on, see,
make sure you're staying on top of how you're doing business.
If there's what the new trends are, if there's a new lead source,
a new way to drive business, whatever it may be. Uh,
just to make sure you're staying at the top of our game and make,
just check in on everybody else, see what they're doing.
So how's business going for you?
Thank God it is really going well. Uh,
we've put a big focus on technology in the last year,
just streamlining our process from first touch with the client through the
application, through submission. Just really trying to streamline it, uh,
data security as well as just speed and efficiency.
And it's really making us better at our jobs just because we're getting things
done quicker. And, uh, really just been focused on that,
just trying to give the best experience to our clients,
offer them the best products that, uh, we can.
So listen, the, the industry's going through a transition right now.
There's a lot of moving parts, a lot of things changing. There's a lot going on.
Yes. So a lot of the panels that,
that they're discussing today are talking about, you know,
how to pretty much make sure you don't close your deal. You know,
we're talking about things like e rtc, like adding things to you,
like your funding arsenal. Absolutely. So what,
what are you looking forward to the most out of all the different topics today?
Uh,
We've, uh, we as an office focused lot on the eer uh, C program.
We've done a tremendous amount of business with that.
So I'm looking forward to hearing other people's takes on, if it's over,
if it's still gonna continue, uh, ways to maybe drive some more of that traffic,
cuz those deals are a little bit harder to get in. But, uh,
right now it's really slowing down.
It's a little harder to get 'em in at this point than it was say,
six months ago. And trying to focus on new ways to drive that business,
get those deals in, and convert 'em into, uh, fundings.
So for people that are watching this, that they've never been here,
what would you say to them,
Uh,
why there's nowhere else that you're gonna be able to go in this industry that
gives you this reach, this connection, uh,
this broadened audience of both funders and brokers? Uh,
if you're new or if you're a veteran,
we're doing this since oh seven and oh eight. Me and my brother,
we've been doing it a while and it's invaluable to us.
And I consider ourselves pretty educated on the industry.
And even with that experience, there's still more to learn.
There's still more to do, and this is the place where you can do that. Awesome,
Brother, thanks so much for hanging out with us, chatting with
Us. Always a pleasure. Again, a
Household name in my house. I like it. It's called Parker Brothers.
I love you guys. All right, man. Go ahead and enjoy the day. You too.