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We are next to one of my favorite people. There's a,

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there's a small group of people that are considered my favorite people in this

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space. We have someone else coming up too, so how are you?

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I am well. How are you, sir? Good. Everything is good.

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All right. So for those that don't know you,

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you guys are a household name in my house. We say your name at our dinner table.

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Okay. That's a little weird, but I like it. I can go with it. That's fine.

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So introduce yourself for the and who you're

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With. Uh, John Suli Farco,

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managing partner of Horizon Funding Group in Brooklyn, New York. How you

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Doing? Brooklyn. Brooklyn. The house baby.

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Brooklyn's here.

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Hey, I'm in Manhattan now, so I'm not in Brooklyn anymore, but, you know,

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but I used to be broken. So You used to be good. I used to be a broken kid. No,

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But that now you're not so good at. But

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I'm like on the border. Yeah. All right. So, all right. So John,

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what's been your favorite part so far this morning?

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Favorite part so far this morning is just catching up with old friends. Yeah.

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This is a time where we get to see what's going on outside our little circle.

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Everybody's so invested in their own office that you kind of lose track of

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what's going on, bigger picture in the industry,

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and this is a chance to get caught up, see what's going on, see,

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make sure you're staying on top of how you're doing business.

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If there's what the new trends are, if there's a new lead source,

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a new way to drive business, whatever it may be. Uh,

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just to make sure you're staying at the top of our game and make,

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just check in on everybody else, see what they're doing.

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So how's business going for you?

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Thank God it is really going well. Uh,

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we've put a big focus on technology in the last year,

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just streamlining our process from first touch with the client through the

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application, through submission. Just really trying to streamline it, uh,

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data security as well as just speed and efficiency.

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And it's really making us better at our jobs just because we're getting things

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done quicker. And, uh, really just been focused on that,

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just trying to give the best experience to our clients,

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offer them the best products that, uh, we can.

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So listen, the, the industry's going through a transition right now.

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There's a lot of moving parts, a lot of things changing. There's a lot going on.

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Yes. So a lot of the panels that,

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that they're discussing today are talking about, you know,

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how to pretty much make sure you don't close your deal. You know,

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we're talking about things like e rtc, like adding things to you,

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like your funding arsenal. Absolutely. So what,

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what are you looking forward to the most out of all the different topics today?

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Uh,

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We've, uh, we as an office focused lot on the eer uh, C program.

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We've done a tremendous amount of business with that.

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So I'm looking forward to hearing other people's takes on, if it's over,

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if it's still gonna continue, uh, ways to maybe drive some more of that traffic,

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cuz those deals are a little bit harder to get in. But, uh,

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right now it's really slowing down.

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It's a little harder to get 'em in at this point than it was say,

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six months ago. And trying to focus on new ways to drive that business,

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get those deals in, and convert 'em into, uh, fundings.

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So for people that are watching this, that they've never been here,

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what would you say to them,

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Uh,

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why there's nowhere else that you're gonna be able to go in this industry that

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gives you this reach, this connection, uh,

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this broadened audience of both funders and brokers? Uh,

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if you're new or if you're a veteran,

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we're doing this since oh seven and oh eight. Me and my brother,

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we've been doing it a while and it's invaluable to us.

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And I consider ourselves pretty educated on the industry.

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And even with that experience, there's still more to learn.

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There's still more to do, and this is the place where you can do that. Awesome,

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Brother, thanks so much for hanging out with us, chatting with

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Us. Always a pleasure. Again, a

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Household name in my house. I like it. It's called Parker Brothers.

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I love you guys. All right, man. Go ahead and enjoy the day. You too.