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Right now I'm here with Financial Links and I wanted to get a feel for their new

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equipment finance program. And I'm shortly bringing on Chris held,

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so I'm gonna turn the camera over to him. Nice to see you.

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Good to see you.

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How's it feel being back at Broker Fair?

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It's been, uh, it's been fantastic so far. Um, there's been some really, uh,

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strong sessions. Uh, you guys always have a lot of great, uh,

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content and I think for, uh, you know, all the brokers coming in, uh,

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a lot that they can take away and kind of add to their tool belts. Um,

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and so yeah, it's been great. It's been

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Great.

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So tell us a little bit about Financial Incs and then we're gonna segue into

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your guys new equipment finance program that you guys have just launched. Yeah.

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Uh, so Financial Links is, um, a financial platform. Uh,

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we're essentially an aggregator of lenders. Um,

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our managing partners were commercial bankers, uh, for over a decade.

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So a lot of what we did is debt facilities for businesses at unsecured

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secured, uh, revolving lines of credit. Uh, this program's now nationwide.

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Um, a lot of our clients there reached out to us, um,

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for like real estate investment, uh, products.

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And so we've kind of built out that whole part to our, uh, platform as well,

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just kind of servicing any, um, investment opportunities in that space.

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And then, uh, more recently we've gotten into commercial equipment.

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Gotcha. So the program is fairly new. Um, what you told me,

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how has that been going for you guys? Are you guys a little more confident now?

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Just tell me about the, uh, experience.

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Yeah, it's been great. Honestly, we've made, uh, a lot of progress, uh,

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just in the past year. Um,

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one of the unique things that we're doing right now is, you know,

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a lot of what we do are lines of credit for businesses.

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And one of the unique products that we do in the equipment space is a revolver

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based on equipment owned. Uh, so actually we can get, uh,

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clients up to 80% loan to value on the equipment that they own outright.

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And this program goes up to a few hundred million. Um, and so it's just a,

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you know, a really good facility for businesses that are looking to grow. Um,

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but, you know, maybe they are, uh, um, you know, they have, uh,

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their net terms on a lot of their, you know, um, sales,

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they're aging receivables and they need a, a good bit of cash, uh, to,

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to help them through certain months. Uh, so that's what we've,

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where we've been positioning ourselves and, and finding a lot of success. Um,

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I would say I love the equipment space because, um, I say this often, it's,

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it's almost recession proof. Uh, it's certainly recession resilient, um,

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because at the end of the day, economies are goods and services and, uh,

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we find that equipment is pervasive, um, in most industries. So,

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um, more often than not, maybe you're gonna finance, uh,

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a client a couple times, uh, with an mca, uh, you're gonna be financing them,

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uh, significantly more, uh, on equipment.

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And you made a good point there talking about equipment finance is, uh,

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a resilient industry because everybody needs equipment to keep their business

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afloat. Can you tell us what is the biggest deal you guys have funded in that,

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uh, program so far?

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Yeah, sure. Uh, so we just did, uh, a two and a half million dollar revolver,

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uh, for a sales, uh, and equipment leasing company. Um, I have, uh,

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a number that we're working on. They're considerably larger, uh,

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logistics trucking companies. Uh, we're getting into the tents and, uh,

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twenties, uh, millions, uh, of dollars on these facilities. Um,

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I'd say what's nice is that it's, uh,

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it's not something that's gonna take a long time to get done as well. You know,

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in, in this space, everyone wants to see things get done very quickly. Uh, but,

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uh, our whole goal is to connect clients with long-term financial partners.

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You know, someone that's gonna help their business grow as well. Um,

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so get them in at the beginning. And then with equipment, again,

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we're gonna keep financing them on the equipment side. Uh, and so, uh,

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from the brokerage standpoint, um,

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we're gonna continue to see that residual over time.

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And how can the audience, you know, find out more about you guys,

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if they wanna learn more about the equipment finance program,

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where would you direct them to?

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Um, I could direct them, you know, to our, um, our social platforms, our,

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our website, financial links.com. Uh,

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if anyone wants to reach out to me personally, uh, I run the equipment, uh,

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division here at Financial Links, so that's, uh, you could reach me,

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chris@financiallinks.com. Um, and, uh, you know,

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we're definitely looking forward to, to meeting more partners in the space and,

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and helping people, uh, learn the equipment space, um, and then,

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and then also capitalize on that.

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Well, I hope you guys get to introduce your program more to people in this space

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today, and I hope you guys have a great event. Yeah, thank you so

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Much. You're always brilliant. So I really appreciate it.