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We have someone else in the mix right now that we're gonna be chatting with one

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of my favorite people of all time. How are you?

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How are you

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Sweetie? So for those that don't know you, why don't you step in a little bit?

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So this is Sonya with Latin Financial. Sonya,

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how excited are you to be here today?

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You know that I'm excited. This is so awesome, by the way.

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You're looking amazing. Thank you. Like always. I'm super excited, obviously,

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to meet new connections, to talk to everybody. Uh, it,

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it is, it's just a mixer. It just the energy, it's the, you know,

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oh my goodness.

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And the great thing is throughout the years they get to know you. You know?

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Now it's not six years ago that who are you? You know, it's like, hey,

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Sony a lot in financial. So, you know what? That's super,

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super important for me and my company that they know exactly what I'm looking

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for. That funding to help the business,

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the Latino businesses in the US and in Puerto Rico.

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And what better with you guys, the broker fear.

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So let's talk about this. The,

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the industry is going through a really interesting transitional period right

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now. Yes. So there's a lot of different moving parts,

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a lot of different changes.

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What do you think about the industry and the state of where we're at, you know,

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specifically when you do business with the Latin community?

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You know what, it's, it's, it's been tough. It's been tough. It, you know,

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you got the waves, waves coming, you know,

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it could be a really good two weeks or the beginning of the month,

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and then at the end of the month it's kind of chaotic.

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But this events like this,

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it helps your company to get new solutions,

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to get new opportunities for those cases that they're not, you know,

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like for example,

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this past month has been kind of crazy in terms about a lot of the clients.

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When you don't have the right connections and you don't come to events like this

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and connect with other lenders, that they can actually help those declines.

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It could be something simple, but this opportunity,

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the broker fair and,

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and you guys have offering small companies like mines,

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it change the whole dynamic. You know, it gives you the,

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that opportunity to fund those deals that they've been not in the map,

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the other lenders, they cannot do for certain, you know, requirements.

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So it just, it's tough. But, you know, I think I don't give up with my clients.

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If I have any of the clients, you see me like working with them, you know what?

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Let's, let's fix it. Let's, uh, let's try in 30 days, let's, um,

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not do so many, uh, insufficient. You know? Or it just is so many,

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so many ideas. You know, people this year, and by the way,

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I have to change the conversation.

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I never seen so many women in this event ever. I love it.

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I came in this morning and there's so many, I don't care if it's Latinas,

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I don't care about. I do, I do, I do. I want more Latinas in this industry.

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But I've been seeing so many womens and, and you know,

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taking over and it just is so powerful.

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I'm so excited. Excited.

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No, you

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Know that. No, I, I,

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I love that because that's an interesting observation because as the industry

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transitions into, you know, being more, more uniform, yes.

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There's more people coming in. There's new people coming in,

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and it's not the same industry that it was two or three years ago,

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four years ago. It's completely different now.

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Absolutely not. I, this is the first year my daughter is here for the first, uh,

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year and obviously we are gonna come back, uh, the next year and so on.

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But I was telling her six years ago,

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I came to the brokers Fair for the first time and everybody thought

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that I was an assistant. And they were like, oh listen, oh, you know what?

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Can you get some information? You know, can you write this down? And I'm like,

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no, I'm the ceo. That was six years ago.

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And almost no females around.

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Now I come in and I see so many powerful women and they like talking about their

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future right now. That inspired the heck outta me.

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And, you know,

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having my daughter here knowing that this is what I'm passionate about and,

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and it's something, a career path that she wants. This is, this is it.

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We are changing history because events like this, and I gotta thank you. Oh,

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Well we are, you're welcome. I mean, we're glad we can. Yeah, no,

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you left me speeches, but you're welcome.

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Because that is why we do these events. Yeah. And the other thing,

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I have a question for you.

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There's a lot of different topics that are gonna be talked about today,

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a lot of different panels. Is there anyone specific?

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Is there any one specific that you are looking forward to?

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Yes. Equipment financing for some reason, uh, in the past few years,

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I have an increase of applications for that specifically,

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um, program. You know, I, for some,

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some reason Latinos is usually the cash advanced, you know,

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the regular programs that they feel comfortable. Mm-hmm. But yes,

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I wanted to give more opportunities to the Latinos in terms about

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not only this program we have available now we can actually do this and you have

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this available for your business. So I did, you know,

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listen to the guy Balboa actually. And it was really interesting. So, um,

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I can't wait to sign up with them and many others here today.

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Because one of the things that I noticed when I first walked in,

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they knew my company Line Financial, by the way, line Financial that best. And,

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um,

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I love that they knew that I was looking for opportunities to fund four

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businesses in Puerto Rico. So for me it was amazing.

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I already got like three potential, um,

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lenders that they offer their services and they're like, okay,

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I'm willing to try it. Awesome. I like that. I

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Love that. I love that. Well, Sonya, thank you so much for talking with us.

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It's, it's always a, a pleasure. Come gimme me a hug. I'll let you go.

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Enjoy the day. Cuz there's a lot to do. Yes.

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There's a lot to see and a lot of people to meet. That's the most exciting part.

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I'm

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Ready. I'm ready to mingle. You'll see me. Bye.

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All right, well thank you so much, soya. So that is the,

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the most exciting part about being here at Broker Fair.

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It's just meeting the people and seeing the potential of growth that people have

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for their business.