We have someone else in the mix right now that we're gonna be chatting with one
of my favorite people of all time. How are you?
How are you
Sweetie? So for those that don't know you, why don't you step in a little bit?
So this is Sonya with Latin Financial. Sonya,
how excited are you to be here today?
You know that I'm excited. This is so awesome, by the way.
You're looking amazing. Thank you. Like always. I'm super excited, obviously,
to meet new connections, to talk to everybody. Uh, it,
it is, it's just a mixer. It just the energy, it's the, you know,
oh my goodness.
And the great thing is throughout the years they get to know you. You know?
Now it's not six years ago that who are you? You know, it's like, hey,
Sony a lot in financial. So, you know what? That's super,
super important for me and my company that they know exactly what I'm looking
for. That funding to help the business,
the Latino businesses in the US and in Puerto Rico.
And what better with you guys, the broker fear.
So let's talk about this. The,
the industry is going through a really interesting transitional period right
now. Yes. So there's a lot of different moving parts,
a lot of different changes.
What do you think about the industry and the state of where we're at, you know,
specifically when you do business with the Latin community?
You know what, it's, it's, it's been tough. It's been tough. It, you know,
you got the waves, waves coming, you know,
it could be a really good two weeks or the beginning of the month,
and then at the end of the month it's kind of chaotic.
But this events like this,
it helps your company to get new solutions,
to get new opportunities for those cases that they're not, you know,
like for example,
this past month has been kind of crazy in terms about a lot of the clients.
When you don't have the right connections and you don't come to events like this
and connect with other lenders, that they can actually help those declines.
It could be something simple, but this opportunity,
the broker fair and,
and you guys have offering small companies like mines,
it change the whole dynamic. You know, it gives you the,
that opportunity to fund those deals that they've been not in the map,
the other lenders, they cannot do for certain, you know, requirements.
So it just, it's tough. But, you know, I think I don't give up with my clients.
If I have any of the clients, you see me like working with them, you know what?
Let's, let's fix it. Let's, uh, let's try in 30 days, let's, um,
not do so many, uh, insufficient. You know? Or it just is so many,
so many ideas. You know, people this year, and by the way,
I have to change the conversation.
I never seen so many women in this event ever. I love it.
I came in this morning and there's so many, I don't care if it's Latinas,
I don't care about. I do, I do, I do. I want more Latinas in this industry.
But I've been seeing so many womens and, and you know,
taking over and it just is so powerful.
I'm so excited. Excited.
No, you
Know that. No, I, I,
I love that because that's an interesting observation because as the industry
transitions into, you know, being more, more uniform, yes.
There's more people coming in. There's new people coming in,
and it's not the same industry that it was two or three years ago,
four years ago. It's completely different now.
Absolutely not. I, this is the first year my daughter is here for the first, uh,
year and obviously we are gonna come back, uh, the next year and so on.
But I was telling her six years ago,
I came to the brokers Fair for the first time and everybody thought
that I was an assistant. And they were like, oh listen, oh, you know what?
Can you get some information? You know, can you write this down? And I'm like,
no, I'm the ceo. That was six years ago.
And almost no females around.
Now I come in and I see so many powerful women and they like talking about their
future right now. That inspired the heck outta me.
And, you know,
having my daughter here knowing that this is what I'm passionate about and,
and it's something, a career path that she wants. This is, this is it.
We are changing history because events like this, and I gotta thank you. Oh,
Well we are, you're welcome. I mean, we're glad we can. Yeah, no,
you left me speeches, but you're welcome.
Because that is why we do these events. Yeah. And the other thing,
I have a question for you.
There's a lot of different topics that are gonna be talked about today,
a lot of different panels. Is there anyone specific?
Is there any one specific that you are looking forward to?
Yes. Equipment financing for some reason, uh, in the past few years,
I have an increase of applications for that specifically,
um, program. You know, I, for some,
some reason Latinos is usually the cash advanced, you know,
the regular programs that they feel comfortable. Mm-hmm. But yes,
I wanted to give more opportunities to the Latinos in terms about
not only this program we have available now we can actually do this and you have
this available for your business. So I did, you know,
listen to the guy Balboa actually. And it was really interesting. So, um,
I can't wait to sign up with them and many others here today.
Because one of the things that I noticed when I first walked in,
they knew my company Line Financial, by the way, line Financial that best. And,
um,
I love that they knew that I was looking for opportunities to fund four
businesses in Puerto Rico. So for me it was amazing.
I already got like three potential, um,
lenders that they offer their services and they're like, okay,
I'm willing to try it. Awesome. I like that. I
Love that. I love that. Well, Sonya, thank you so much for talking with us.
It's, it's always a, a pleasure. Come gimme me a hug. I'll let you go.
Enjoy the day. Cuz there's a lot to do. Yes.
There's a lot to see and a lot of people to meet. That's the most exciting part.
I'm
Ready. I'm ready to mingle. You'll see me. Bye.
All right, well thank you so much, soya. So that is the,
the most exciting part about being here at Broker Fair.
It's just meeting the people and seeing the potential of growth that people have
for their business.