Now we're gonna introduce someone that is a familiar face here at De Banked.
Why don't you, uh, make your way over here. This is, this guys, he's a legend,
Frankie with Lexington Capital. Hi
Everybody. How we doing?
So Frankie, come on in a little bit. Mm-hmm. So, Frankie,
you are speaking today. You, you, you pretty much, you know, you're,
you're the man. You're the man of the hour. Yeah. So, first and foremost,
what has been your experience so far this morning here at Broker Fair?
So, obviously Broker Fair is, it's the place to be. Um,
it's the place to connect in the industry. Um, there's no,
there's no better show Sean puts on a show.
I'm very blessed to be here and I'm very blessed that the De Bank team has
picked me to, to speak. I'm so excited about it. So
Let's talk a little bit about that. So you're, you're gonna be on,
you're on a panel. What panel are you on? And kind of walk us through the, uh,
the conversation that's gonna be going on. Yeah,
So 1150 be there. Um, it, it's the growing your brokerage panel. All right.
So we're ba I'm basically gonna be talking, breaking it down,
how you expand your brokerage, um,
ways to treat your employees way to marketing tactics, technology skills,
everything to build up your brokerage and to succeed. So,
So let, let's talk a little bit about that whole concept. You know,
what tips would you have for people watching this that aren't here,
that aren't gonna be there? What tips would you have about bro, uh,
making sure you grow your business?
Yeah, so I mean,
obviously always have a safety net I think is the most important thing as a
business owner. Um, that goes without being said.
And I think marketing in this industry is just number one. I mean,
if you don't market yourself, nobody's gonna know who you are, right?
So there's big banks, there's big players like Chase, jp, JP Morgan, chase,
Wells Fargo, TD Banks. So in order for us to get our name out there,
it's a lot of marketing.
So, something you and I have talked about a lot is the red. Like you guys,
you know, when you promote, when you, when you're branding, a lot of Reding,
the guy, the guys you're working with, they have read kind of talk to,
to me about something just as simple as like, making sure you're uniformed,
how important something like that is.
So like, that's just branding. So, I mean,
something that's not done in this industry as much as I thought it would be when
I came in is branding. So that's something that Lexington really strives for.
And I think whenever you guys see us on LinkedIn or on Facebook or, or anywhere,
you already know, we got the red on, you know, you know,
we're gonna put on a show and, and you know, you know,
we're gonna take care of your customers to the full of our abilities.
So, so let, let's talk about what you're looking forward to the most right now.
Yeah.
Um, and like in,
In, yeah, like in today, like, just at,
And then just, I honestly want to inform every broker on,
on just how to run their business and, and just how to be better.
Cuz I know when I first opened this up,
there weren't a lot of people who were really helping me out,
like the way I would've loved to. So I want to be that guy. I'm young,
I'm 24 years old. Um, I think Lexington Capital might be the youngest brokerage,
like age-wise. I know there's not a stat on that,
but I would love to do it one day. Um, so I just want to be there,
hold a hand for every young broker out there and just know that they got someone
to help them. So.
So what would you say to the young people watching this that are either new to
the industry or that they wanna open up their own brokerage firm and they wanna
do what you're doing? What would you say to them?
I would say that it's possible. Um,
I'd say that there's nothing special about me or, or,
or my company other than the fact that everybody believes in each other and we
put every ounce of effort in every day, and we come out and we,
and we work hard and that's it. So.
Awesome. Thank you Frank. Thank you so much. Super excited to, so excited to,
yeah. No to the front panel. Yeah. Uh, and just for you being here, man,
appreciate your time. So No problem. Thank you.