One way in particular that I've seen white labeling used
in the small business finance industry is that if
you have a broker's shop that essentially
wants to be a funder or create
the impression that it is the funder.
Or start funding on its own one
way to go about embarking on
that journey is to become a white label bonder. So
if you're a company is ABC
Capital LLC
broker shop, right and you've gone out to the world and you've
told people send me your deals.
And if you're really a broker you kind of told people that
you're not but you're really you're really a broke right? Someone sends
you a deals and you're like, okay, but I'm not really a funder.
I got to go get it funded somewhere else.
And then you had that contract generated. It's not
going to have your name on it. Yeah, and they're like wait a minute.
You're not a funder what's going on here? I'm just
gonna work with that funder directly. I'm not gonna work with you. I'm gonna
cut the middle man out of the picture here.
So the broker can become a white label for somebody else
your ABC Capital LLC. Yeah this
fun to say hey will help you out.
You can be a Founder will really be funding the money, but
you can go out and play Thunder.
We'll give you a contract. We'll set up a legal entity for
you. It'll be called ABC cap. LLC looks
very close. Yeah, right. The money is going to come from this
funder over here.
But now it's gonna look like it's coming from you. They already
know you the ABC Capital LLC. So you give
them a contract it says ABC cap. Yeah LLC and
like, oh, it's yeah. It's probably them it looks
the same not knowing that it's an entity that the actual
fundra set up for this broker over here. So these
two have a relationship everything looks like it's just these two
they don't know about this party over here, or maybe they do I don't
know but it makes a lot more seamless, you know
creates that trust. Oh, it's us, you know what? I mean? It's all right that
type of thing. That's one example of a white label.
I don't know how how you know how in depth
you want to go. But if you're wondering what a white label is
it's basically an entity set up to create
the appearance that you are the Ponder, but the
funds are probably coming from some of