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One way in particular that I've seen white labeling used

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 in the small business finance industry is that if

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 you have a broker's shop that essentially

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 wants to be a funder or create

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 the impression that it is the funder.

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Or start funding on its own one

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 way to go about embarking on

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 that journey is to become a white label bonder. So

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 if you're a company is ABC

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Capital LLC

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broker shop, right and you've gone out to the world and you've

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 told people send me your deals.

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And if you're really a broker you kind of told people that

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 you're not but you're really you're really a broke right? Someone sends

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 you a deals and you're like, okay, but I'm not really a funder.

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 I got to go get it funded somewhere else.

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And then you had that contract generated. It's not

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 going to have your name on it. Yeah, and they're like wait a minute.

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You're not a funder what's going on here? I'm just

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 gonna work with that funder directly. I'm not gonna work with you. I'm gonna

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 cut the middle man out of the picture here.

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So the broker can become a white label for somebody else

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 your ABC Capital LLC. Yeah this

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 fun to say hey will help you out.

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You can be a Founder will really be funding the money, but

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 you can go out and play Thunder.

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We'll give you a contract. We'll set up a legal entity for

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 you. It'll be called ABC cap. LLC looks

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 very close. Yeah, right. The money is going to come from this

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 funder over here.

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But now it's gonna look like it's coming from you. They already

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 know you the ABC Capital LLC. So you give

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 them a contract it says ABC cap. Yeah LLC and

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 like, oh, it's yeah. It's probably them it looks

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 the same not knowing that it's an entity that the actual

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 fundra set up for this broker over here. So these

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 two have a relationship everything looks like it's just these two

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 they don't know about this party over here, or maybe they do I don't

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 know but it makes a lot more seamless, you know

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 creates that trust. Oh, it's us, you know what? I mean? It's all right that

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 type of thing. That's one example of a white label.

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 I don't know how how you know how in depth

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 you want to go. But if you're wondering what a white label is

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it's basically an entity set up to create

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 the appearance that you are the Ponder, but the

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 funds are probably coming from some of