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If you're

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 in the small business finance industry, you know that marketing

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 is key to a successful business but digital

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 marketing is now transforming the industry today. I'm

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 going to sit down with one CEO and he's going to share with

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 us how digital marketing took his business to the next

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 level.

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Thank you so much for joining us. I know people are excited to watch this video because

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 it's about digital marketing. So that is definitely where the

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 industry is going. So first question good and introduce yourself

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 and who you're with

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My name is Zach fiddle. I'm the CEO of catfront a

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 leading small business financing brokerage with

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 amongst the most robust platform

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 of lending options for

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 small to medium sized

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 businesses. So we're in your office here in Midtown and

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 I can see people can see that there's people working so

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 you guys are full swing. So let's talk a

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 little bit about you know, how you guys got to where you guys are at

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 right now my partner Mike Behar and

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 I met at a business financing

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 brokerage way back in 2014. We finally decided

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 to launch cap front in

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 mid 2017. We basically thought

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 that there are a number of things that

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 these companies that we're working

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 for weren't doing right there are things that they were doing right and

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 we thought the more or less we could do it better. I mean you guys

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 have expanded in a good amount of time, you know,

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 you guys have different offices and

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we spoke earlier. You told me that a big credit to that was due

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 to digital marketing how that has increased your business

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 by at least 70% So go

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 and share with us how has digital marketing impacted your

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 business?

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Digital marketing has been the centerpiece of

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 our client acquisition strategy.

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 It's taken us

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 from

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My partner and I working from our Apartments

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 back in 2017 to having multiple offices

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 and Long Island and Manhattan with

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 30 employees on staff. So for digital marketing

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 how much money have you guys invested in it? Since

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 you guys have been in business?

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Seven figures seven Figures. It's

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 more in recent times as we've grown our sales team to

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 the point where we're spending six figures a

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 month and Lead spend and we're seeing about

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two and a half to three times our investment.

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 What was the one big game changer when

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 you Incorporated digital marketing?

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qualified leads

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So how important is digital marketing in the

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 MCA in alternative Finance world right now?

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It's essential you.

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Will really have trouble in the

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 long term growing out and SMB financing

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 brokerage. If you

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 don't have a robust digital

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 marketing strategy in

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 place how much money should someone put aside for digital marketing?

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So what I would say to someone

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 watching this would be how many

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 weeds qualified leads. Do you

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 want to route to your sales team on

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 a daily basis? My belief is that a

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 golden number would be somewhere between

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8 to 12 qualified leads predict. So that's

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 what we base everything on so so eight to

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 12 qualify leads for every

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person every sales manager. Okay on the

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 team. So let's say you have

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20 sales managers around that eight to twelve

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 number out to 10 so you basically want

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 300 qualified leads and how am I coming in per day?

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How much money should one have allocated for digital marketing?

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I would say for a small team have

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 about 25,000 allocated to

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 it initially try to create

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 Roi from that 25,000 and just scale

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 it up month to month and hopefully eventually have

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 a six figure budget that

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 you're able to allocate across 15 to 20 sales reps.

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 What platforms tools would you say kind of

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 created this positive return

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 on investment?

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So the first thing the the

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 groundwork that I would lay the foundation to

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 a successful digital marketing strategy would

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 be a robust CRM system to be

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 able to Market successfully remarket nurture

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 lead flow manage

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 weed successfully calculate Roi. So

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 what would you say is the best digital

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 marketing platform out there Google AdWords is

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probably the most essential digital marketing

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 platform.

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that a company starting off could use what

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 are the main things that you should be focusing on when it

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 comes to digital marketing if you're starting a business, so

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managing a budget effectively

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is key building a

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CRM that helps you manage that

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 budget and maximize your Roi and

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 optimize it I've learned enough in the time that I've

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 hired a digital marketing expert to help me understand all

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 of this stuff and be able to direct and and

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 understand pain points effectively building

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 effective. Roi and

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 Lead analysis reporting is as stressing

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 super important to this. Give me

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 an example when digital marketing went wrong for your business pre-sales

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 for us. We launched a

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 few campaigns that

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I was attempting to manage myself and without the

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 guidance of an expert without the proper Roi reporting

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 we

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Probably lost upwards of 50 Grand on those efforts. How do you not

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 waste money in this whole process? Whoa, because obviously

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 everyone really end up end up wasting money.

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 It's it's part of the process, but that's what I was saying about.

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making sure your Roi reports are solid understanding

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 where in your

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 media spend your digital marketing spend you might

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 have wasted money and

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basically learned from from those Roi reports

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 and say hey, maybe we

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pumped money into this group of keywords that

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 aren't working out for us. Let's retool those

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 and and focus our money where

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 we're actually seeing an Roi one.

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 Is it the right time to start pulling the plug? What are like the the red flags

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 that you look at and you're like, right this isn't working. What

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 does that look like again? It goes back to the idea

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 of creating a business plan. Not only do you create a business plan. But

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 when you add a tool or you add a

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 lead channel that you're putting aside

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 of budget for did that have the

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 intended results that you're looking for and you need

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 to write those things down. And what would you say to the guy that things

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 he's a marketing expert and he's also a business owner and

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 he's also the one making cold calls and he's doing everything. Well.

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 What I would say to that person is if you

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 want to be a CEO of successful company and build out

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 a company you have to delegate if you could go back and do anything

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 different. What would you do I would have

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focused on building our

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referral base earlier on

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 and while we've built

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 out a pretty

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robust referral base in the last year year and

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 a half at something that I think looking back

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 is something that I would have wanted to focus on

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 earlier in our development, but you know

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Can't be everywhere at once can't do everything right so.

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Focusing on it now and and you know building it up pretty

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 nicely. But yeah, that would be I would

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 say again for people watching this while you're scaling

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 your digital marketing efforts, make sure to also Target.

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long-standing valuable referral Partners early

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 on

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So Mosaic, thank you so much for joining us. Thanks for having me General

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 problem. I really appreciate it. No problem. And thank you probably advice. I know people

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 out there gonna love this. I'm happy to offer it anytime.