1 00:00:00.200 --> 00:00:03.200 Have you been saying that throughout the entire day? We're going to walk you guys through the 2 00:00:03.200 --> 00:00:06.300 event. The things are going on and also the people that we've talked 3 00:00:06.300 --> 00:00:09.300 to right now. We have Michael Michael. Let's talk 4 00:00:09.300 --> 00:00:12.100 about who you're with the company that you're with and your last name. 5 00:00:12.100 --> 00:00:15.200 My name is Michael O'Hare and I'm with cashew leads 6 00:00:15.200 --> 00:00:18.700 generation, and we are the premiere lead generation 7 00:00:18.700 --> 00:00:20.800 and data for the MCA industry. 8 00:00:21.500 --> 00:00:24.700 So you you're in an interesting company you guys provide data 9 00:00:24.700 --> 00:00:27.600 leads all that for 2023 walk 10 00:00:27.600 --> 00:00:30.400 me through what are your expectations when it 11 00:00:30.400 --> 00:00:32.100 comes to lead generation 12 00:00:33.100 --> 00:00:36.500 Well, I think what we try to stress with our company is we want to get accurate data 13 00:00:36.500 --> 00:00:37.900 and consistent data. 14 00:00:38.600 --> 00:00:41.600 So one of the three things that we do is we clean the data 15 00:00:41.600 --> 00:00:43.000 with our tcpa litigator lists. 16 00:00:43.600 --> 00:00:46.400 And then we check the phone numbers make sure that they're 17 00:00:46.400 --> 00:00:49.800 valid and we check the emails as well. Make sure they're valid. So 18 00:00:49.800 --> 00:00:52.400 when anybody buys any data from us there, you know 19 00:00:52.400 --> 00:00:55.500 99 if not, you know, 95.95% of 20 00:00:55.500 --> 00:00:58.200 the time all the phone numbers are responsive and 21 00:00:58.200 --> 00:01:01.100 and the emails aren't going to bounce and so forth. So that's 22 00:01:01.100 --> 00:01:04.000 a big challenge always to be able to do that. So you 23 00:01:04.200 --> 00:01:07.600 have one of the most important jobs in this entire industry because obviously Without 24 00:01:07.600 --> 00:01:10.300 You there'd be no clients, maybe no 25 00:01:10.300 --> 00:01:13.800 customers. So how important is it for a 26 00:01:13.800 --> 00:01:16.200 company to hire you guys or hire someone 27 00:01:16.200 --> 00:01:19.000 similar to make sure that their company stays the flow. 28 00:01:19.800 --> 00:01:22.200 Well, it's really important because it's a lot of money involved in 29 00:01:22.200 --> 00:01:25.300 buying the data and when you want to get value out of it, you want 30 00:01:25.300 --> 00:01:28.400 to get some missions and you want to get deals when you're buying, you know, 31 00:01:28.400 --> 00:01:31.700 email list or texting lists or whatever it is or calling 32 00:01:31.700 --> 00:01:34.300 lists. You also want to make sure that you're not 33 00:01:34.300 --> 00:01:37.300 going to get in trouble run into tcpa violations as well. 34 00:01:37.300 --> 00:01:40.100 So that can cost your company a lot 35 00:01:40.100 --> 00:01:43.100 of money, you know, it's fifteen hundred dollars a call and the class 36 00:01:43.100 --> 00:01:46.100 action suit can run hundreds of thousands of dollars. So you want 37 00:01:46.100 --> 00:01:49.000 to be really be protected when you do that you've worked 38 00:01:49.300 --> 00:01:52.100 with a lot of people in this industry Brokers funders Etc 39 00:01:52.100 --> 00:01:55.200 all that what makes someone successful in this 40 00:01:55.200 --> 00:01:55.600 industry. 41 00:01:56.500 --> 00:01:59.300 I think it's consistency is showing up every day. If you're 42 00:01:59.300 --> 00:02:02.100 buying leads or you're buying data, you know, are you really 43 00:02:02.100 --> 00:02:05.300 working that list? It's not just calling one time but then calling 44 00:02:05.300 --> 00:02:08.200 back and following up and then you know, sometimes these 45 00:02:08.200 --> 00:02:11.000 lists, you know, you can let it fly dormant for a few weeks or a few 46 00:02:11.200 --> 00:02:14.100 months and then call them back again, you know, these Merchants are still 47 00:02:14.100 --> 00:02:17.400 out there just because you called it three months ago doesn't mean that today. They're 48 00:02:17.400 --> 00:02:20.100 all gone. They're still there and they're probably in the market right now 49 00:02:20.100 --> 00:02:23.300 for money. So keep working and develop a long-term 50 00:02:23.300 --> 00:02:26.200 strategy versus a short term a lot of people out there 51 00:02:26.200 --> 00:02:29.900 just like I got to get a deal today. Yeah. Well think 52 00:02:29.900 --> 00:02:32.100 about where you're gonna be in three months six months in a 53 00:02:32.100 --> 00:02:32.200 year. 54 00:02:33.100 --> 00:02:36.400 And my clients were mostly succeed. They have a long-term strategy 55 00:02:36.400 --> 00:02:39.300 if they buy bad list from us or whatever. It 56 00:02:39.300 --> 00:02:42.200 happens. It happens happens with all of our competitors out 57 00:02:42.200 --> 00:02:45.300 there as well. You know, we try to work with them. We replace it. We give 58 00:02:45.300 --> 00:02:48.300 them credit and so forth. But we also tell them they look 59 00:02:48.300 --> 00:02:49.900 at the big big picture. 60 00:02:50.800 --> 00:02:53.100 It's bringing in filling your pipeline. So you're having 61 00:02:53.100 --> 00:02:56.000 dealflow every month every quarter and everything. So you 62 00:02:56.200 --> 00:02:59.300 can reach those you're in goals or even five year 63 00:02:59.300 --> 00:03:02.600 goals. Whatever it is that you have set up there for you. So ultimately 64 00:03:02.600 --> 00:03:05.500 to be successful you are specifically saying one should 65 00:03:05.500 --> 00:03:08.500 have a strategy long-term Vision a goal 66 00:03:08.500 --> 00:03:11.700 and not look back. Yes. Yeah. Yeah. 67 00:03:11.700 --> 00:03:14.500 Yes. Look, it's a marathon. 68 00:03:14.500 --> 00:03:17.100 It's not a Sprint, you know people call us up Monday 69 00:03:17.100 --> 00:03:20.800 morning and they want to deal by Tuesday. Yeah. It happens. 70 00:03:20.800 --> 00:03:23.100 Sometimes it really does but most of the time you know, 71 00:03:23.100 --> 00:03:26.300 you know, you want to meet your qualities whatever it is your sale clothes every month 72 00:03:26.300 --> 00:03:29.400 and that's what we want to help our clients be able to do. Thanks so 73 00:03:29.400 --> 00:03:32.700 much Michael for you. No problem. Go ahead. Thank you. 74 00:03:32.700 --> 00:03:34.700 Good enjoy the rest of the event.