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Have you been saying that throughout the entire day? We're going to walk you guys through the

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 event. The things are going on and also the people that we've talked

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 to right now. We have Michael Michael. Let's talk

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 about who you're with the company that you're with and your last name.

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 My name is Michael O'Hare and I'm with cashew leads

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 generation, and we are the premiere lead generation

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 and data for the MCA industry.

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So you you're in an interesting company you guys provide data

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 leads all that for 2023 walk

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 me through what are your expectations when it

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 comes to lead generation

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Well, I think what we try to stress with our company is we want to get accurate data

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 and consistent data.

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So one of the three things that we do is we clean the data

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 with our tcpa litigator lists.

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And then we check the phone numbers make sure that they're

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 valid and we check the emails as well. Make sure they're valid. So

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 when anybody buys any data from us there, you know

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 99 if not, you know, 95.95% of

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 the time all the phone numbers are responsive and

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 and the emails aren't going to bounce and so forth. So that's

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 a big challenge always to be able to do that. So you

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 have one of the most important jobs in this entire industry because obviously Without

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 You there'd be no clients, maybe no

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 customers. So how important is it for a

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 company to hire you guys or hire someone

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 similar to make sure that their company stays the flow.

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Well, it's really important because it's a lot of money involved in

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 buying the data and when you want to get value out of it, you want

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 to get some missions and you want to get deals when you're buying, you know,

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 email list or texting lists or whatever it is or calling

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 lists. You also want to make sure that you're not

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 going to get in trouble run into tcpa violations as well.

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 So that can cost your company a lot

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 of money, you know, it's fifteen hundred dollars a call and the class

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 action suit can run hundreds of thousands of dollars. So you want

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 to be really be protected when you do that you've worked

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 with a lot of people in this industry Brokers funders Etc

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 all that what makes someone successful in this

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 industry.

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I think it's consistency is showing up every day. If you're

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 buying leads or you're buying data, you know, are you really

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 working that list? It's not just calling one time but then calling

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 back and following up and then you know, sometimes these

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 lists, you know, you can let it fly dormant for a few weeks or a few

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 months and then call them back again, you know, these Merchants are still

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 out there just because you called it three months ago doesn't mean that today. They're

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 all gone. They're still there and they're probably in the market right now

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 for money. So keep working and develop a long-term

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 strategy versus a short term a lot of people out there

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 just like I got to get a deal today. Yeah. Well think

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 about where you're gonna be in three months six months in a

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 year.

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And my clients were mostly succeed. They have a long-term strategy

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 if they buy bad list from us or whatever. It

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 happens. It happens happens with all of our competitors out

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 there as well. You know, we try to work with them. We replace it. We give

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 them credit and so forth. But we also tell them they look

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 at the big big picture.

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It's bringing in filling your pipeline. So you're having

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 dealflow every month every quarter and everything. So you

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 can reach those you're in goals or even five year

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 goals. Whatever it is that you have set up there for you. So ultimately

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 to be successful you are specifically saying one should

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 have a strategy long-term Vision a goal

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 and not look back. Yes. Yeah. Yeah.

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 Yes. Look, it's a marathon.

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 It's not a Sprint, you know people call us up Monday

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 morning and they want to deal by Tuesday. Yeah. It happens.

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 Sometimes it really does but most of the time you know,

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 you know, you want to meet your qualities whatever it is your sale clothes every month

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 and that's what we want to help our clients be able to do. Thanks so

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 much Michael for you. No problem. Go ahead. Thank you.

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 Good enjoy the rest of the event.