Have you been saying that throughout the entire day? We're going to walk you guys through the
event. The things are going on and also the people that we've talked
to right now. We have Michael Michael. Let's talk
about who you're with the company that you're with and your last name.
My name is Michael O'Hare and I'm with cashew leads
generation, and we are the premiere lead generation
and data for the MCA industry.
So you you're in an interesting company you guys provide data
leads all that for 2023 walk
me through what are your expectations when it
comes to lead generation
Well, I think what we try to stress with our company is we want to get accurate data
and consistent data.
So one of the three things that we do is we clean the data
with our tcpa litigator lists.
And then we check the phone numbers make sure that they're
valid and we check the emails as well. Make sure they're valid. So
when anybody buys any data from us there, you know
99 if not, you know, 95.95% of
the time all the phone numbers are responsive and
and the emails aren't going to bounce and so forth. So that's
a big challenge always to be able to do that. So you
have one of the most important jobs in this entire industry because obviously Without
You there'd be no clients, maybe no
customers. So how important is it for a
company to hire you guys or hire someone
similar to make sure that their company stays the flow.
Well, it's really important because it's a lot of money involved in
buying the data and when you want to get value out of it, you want
to get some missions and you want to get deals when you're buying, you know,
email list or texting lists or whatever it is or calling
lists. You also want to make sure that you're not
going to get in trouble run into tcpa violations as well.
So that can cost your company a lot
of money, you know, it's fifteen hundred dollars a call and the class
action suit can run hundreds of thousands of dollars. So you want
to be really be protected when you do that you've worked
with a lot of people in this industry Brokers funders Etc
all that what makes someone successful in this
industry.
I think it's consistency is showing up every day. If you're
buying leads or you're buying data, you know, are you really
working that list? It's not just calling one time but then calling
back and following up and then you know, sometimes these
lists, you know, you can let it fly dormant for a few weeks or a few
months and then call them back again, you know, these Merchants are still
out there just because you called it three months ago doesn't mean that today. They're
all gone. They're still there and they're probably in the market right now
for money. So keep working and develop a long-term
strategy versus a short term a lot of people out there
just like I got to get a deal today. Yeah. Well think
about where you're gonna be in three months six months in a
year.
And my clients were mostly succeed. They have a long-term strategy
if they buy bad list from us or whatever. It
happens. It happens happens with all of our competitors out
there as well. You know, we try to work with them. We replace it. We give
them credit and so forth. But we also tell them they look
at the big big picture.
It's bringing in filling your pipeline. So you're having
dealflow every month every quarter and everything. So you
can reach those you're in goals or even five year
goals. Whatever it is that you have set up there for you. So ultimately
to be successful you are specifically saying one should
have a strategy long-term Vision a goal
and not look back. Yes. Yeah. Yeah.
Yes. Look, it's a marathon.
It's not a Sprint, you know people call us up Monday
morning and they want to deal by Tuesday. Yeah. It happens.
Sometimes it really does but most of the time you know,
you know, you want to meet your qualities whatever it is your sale clothes every month
and that's what we want to help our clients be able to do. Thanks so
much Michael for you. No problem. Go ahead. Thank you.
Good enjoy the rest of the event.