Cheryl, how are you? Good to see
you. We have Cheryl Cheryl Tibbs. Let's talk about exactly
how everything is going for you.
You're doing equipment financing you're with equipment
lease. Let's talk about how business has been since I
last saw you a couple of months ago businesses moment and
thanks to the bank. We picked up several broker Partners
who were mainly specializing in
merchant cash advance space but after hearing me
speak talking about Trucking talking about equipment and just being
real, you know with the with the pet with the people
we picked up several brokers who have
now added equipment financing as an additional Revenue
stream and I love getting up in the mornings and stroking
those wires out to them. So business
is booming Cheryl. I love talking with
you because you are one of those people that I noticed you're not,
you know shouting out like I do all
these deals you you stay in your lane you found
an edge and you go with it.
Is that important for those that want to be successful in this industry?
Well, I mean just think about what you said I found my
lane and I stay in that lane. If you if you equate that
to driving if you take people that are driving and they get
out of their Lane the chances of them having an accident is it goes
up? But if you stay in your lane and you're going
where you're supposed to go then the chances of you getting to where
you're trying to go?
Is great. So when we look at being in
this space, one of the things I teach new Brokers is find your lane
find your Niche and stay there.
Grow there and once you've grown there if you want to add these other
things add these other things but I just think it's important focus is
so important. So let's talk about that. I mean everyone wants to
make a ton of money. Everyone wants to be successful make millions.
You've heard it all Cheryl. What
advice would you have to people that are trying to make the big
bucks?
Just what I said find find a good
Niche find what you love doing and work that Niche and
stay focused on that Niche Prospect
become a consultant. We don't want we don't
want order takers lead generators. They don't make the
big bucks. Big bucks are made by those people who are actually
concerned about their customers and those customers come
back again and again and again and they refer people
let's talk about when times get hard. I mean
2023 there's a lot of unknown this industry.
I mean literally it's Ebbs and flows when times get
hard. What do you do? How do you stay motivated?
Well, I mean, I just look at what what I have the reason
I have to work, you know in that motivates me. I
mean just being able to get up in the morning and knowing that I'm responsible.
In a way for all of the Brokers that I partner with.
I mean that's motivation enough to find the best
equipment products to find the niche products to find the
products that nobody's talking about and present that to my broker community
so that when times do get hard, oh, well Cheryl
Tibbs gave me an idea nobody's doing this but this
is something I might can carve out in 2023 and then I
can make big bucks. So that that's my motivation. I'm I've
been in his business a long time. And right now
my passion is seeing other broker
succeed.
So let's talk about the biggest deal you ever.
Participated in what was that deal did at one
point two million dollar deal last November?
Sports Solar Company
How did you get that from a partner from a broker
and how did you not drop the ball on that deal?
Cause I know what the hell I was doing. I I know
what Linda would do to deal. I know how to price the deal
and I left it up to the partner to sell it.
And for those people that want to succeed in making
those deals, what would you say to them?
Just just keep working. Just keep working hard at it and and
if you need to partner with somebody, but
50% of 100% is a whole
lot better than zero percent of zero percent. So if you've got a partner with
somebody a veteran like myself knows what I'm
doing do what you got to do.
So in other words, don't be greedy.
Cheryl thanks so much for your wisdom appreciated so much
love hearing from you because I love that you
stating your lane and you know what you're doing, you
know what you're talking about. You're not, you know everywhere and
trying to do a little bit of everything and I've seen this success
that you've had and the success that other people have had
but it's because you guys are focused and I feel like this industry
has a mix of different people. So thank you
so much Sarah. No problem. Go ahead and enjoy.