1 00:00:00.930 --> 00:00:03.630 Johny Fernandez: All right, so the big, you know, Super Bowl 2 00:00:03.630 --> 00:00:06.810 was yesterday, commercials left and right. Obviously, that's 3 00:00:06.810 --> 00:00:10.500 always the thing. But what we saw this year that in previous 4 00:00:10.500 --> 00:00:14.880 year was not a thing was a lot of tech commercials. So I'm 5 00:00:14.880 --> 00:00:17.910 going to talk about one of them. This was a big one, that it 6 00:00:17.910 --> 00:00:21.210 pretty much, it was all over my feeds in the morning. And when I 7 00:00:21.210 --> 00:00:26.580 saw it, I was like, oh, that's an interesting way to just take 8 00:00:26.580 --> 00:00:29.100 over the Superbowl like that commercial, specifically, 9 00:00:29.190 --> 00:00:29.880 Sean Murray: What commercial? 10 00:00:29.910 --> 00:00:32.285 Johny Fernandez: So it was Coinbase. Okay, they had a 11 00:00:32.351 --> 00:00:36.377 commercial and it was pretty much a QR code. It was on the TV 12 00:00:36.443 --> 00:00:40.337 screen. And it was a black screen. And then the QR code was 13 00:00:40.403 --> 00:00:44.428 just like going around the TV screen. Like, it reminded me of 14 00:00:44.494 --> 00:00:48.454 the game of pong, just like things just going around. And it 15 00:00:48.520 --> 00:00:52.084 was a really interesting resemblance of the old school 16 00:00:52.150 --> 00:00:56.373 DVD logo that used to kind of do the same thing, like, you know, 17 00:00:56.439 --> 00:01:00.531 back when you had DVDs. And that was it for 60 seconds, played 18 00:01:00.597 --> 00:01:04.689 some music. And then it was a QR code that was floating around 19 00:01:04.755 --> 00:01:08.582 the TV screen. So when you actually put your phone and got 20 00:01:08.648 --> 00:01:12.872 the QR code, it was I don't want I don't want to get this wrong. 21 00:01:12.938 --> 00:01:17.030 So it was a it was Coinbase's website, and their promotion was 22 00:01:17.096 --> 00:01:20.923 $15 worth of free bitcoin. And then there was a $3 million 23 00:01:20.989 --> 00:01:25.081 giveaway if you signed up that offers, still going to be going 24 00:01:25.147 --> 00:01:29.238 on till tomorrow. And that was it. Okay, simple. But it got it 25 00:01:29.304 --> 00:01:33.066 was so popular it crashed the app. So the app pretty much 26 00:01:33.132 --> 00:01:37.290 exploded. And this morning, like reading the different articles 27 00:01:37.356 --> 00:01:41.315 from different media sites. Pretty much the concept was this 28 00:01:41.381 --> 00:01:45.407 commercial was so simple. It wasn't like extra ordinary wild. 29 00:01:45.473 --> 00:01:49.433 So simple. And it made such a crazy impact and retention. It 30 00:01:49.499 --> 00:01:52.799 was pretty much it blew everyone out of the water. 31 00:01:52.780 --> 00:01:54.700 Sean Murray: Let me let me ask you a question. Did you scan the 32 00:01:54.700 --> 00:01:55.960 QR code off the TV? 33 00:01:56.110 --> 00:01:57.670 Johny Fernandez: So I didn't because I was cooking in the 34 00:01:57.670 --> 00:02:00.550 kitchen. You were cooking? I was making sure the wings weren't 35 00:02:00.610 --> 00:02:01.450 being burned. 36 00:02:01.780 --> 00:02:04.780 Sean Murray: Okay, what about whoever you were, I guess, 37 00:02:05.350 --> 00:02:07.720 watching it with did they scan the QR codes? 38 00:02:07.750 --> 00:02:10.180 Johny Fernandez: They we were all like what is like everyone's 39 00:02:10.180 --> 00:02:11.620 like, what is what is it? Like? What is it? 40 00:02:11.000 --> 00:02:13.070 Sean Murray: Did you recognize it as a QR code? 41 00:02:12.990 --> 00:02:14.994 Johny Fernandez: I did recognize it as a QR code. But we were 42 00:02:15.039 --> 00:02:17.773 trying to figure out like, oh, like, is something wrong like 43 00:02:17.818 --> 00:02:20.734 did something happened was like, No, this is a commercial. Yeah. 44 00:02:20.779 --> 00:02:23.467 And then so I was like, that's the smartest thing ever. And 45 00:02:23.512 --> 00:02:26.382 then by the time like, we were like, trying to like discuss it. 46 00:02:26.428 --> 00:02:28.979 They moved on to the next commercial. But we all flipped 47 00:02:29.024 --> 00:02:31.803 out because we thought something was wrong. We're like, Wait, 48 00:02:31.849 --> 00:02:33.990 yeah, like did something just happen? And yeah, 49 00:02:34.020 --> 00:02:36.360 Sean Murray: It took me honestly, about 30 seconds. I 50 00:02:36.360 --> 00:02:40.440 had the same thought as you of you know, what am I watching? 51 00:02:40.470 --> 00:02:43.740 Cause, you know, you're not standing there. Staring at the 52 00:02:43.740 --> 00:02:46.530 commercial. Yeah, you know, the game is often you're kind of 53 00:02:46.530 --> 00:02:49.530 passively keeping your eye out for the good ones. And it's the 54 00:02:49.530 --> 00:02:51.060 screen is black and with something moving, and you're 55 00:02:51.060 --> 00:02:53.700 thinking a screensaver came on right? Yeah, that type of Yeah. 56 00:02:53.730 --> 00:02:55.530 They said, I that's what I thought, Oh, my God, the 57 00:02:55.530 --> 00:02:58.350 screensaver. It wasn't until like about 30 seconds. And when 58 00:02:58.350 --> 00:03:00.360 it dawned on me like, I'm like, No, this is the commercial. 59 00:03:00.390 --> 00:03:05.460 Yeah, I'm watching a commercial. And it's a QR code. And I think 60 00:03:05.460 --> 00:03:09.900 that a QR code is only effective now as a marketing tool. Because 61 00:03:09.900 --> 00:03:13.470 during COVID, that was very popular for restaurant venues, 62 00:03:13.770 --> 00:03:15.750 where they weren't handing out menus, at least a lot of the 63 00:03:15.750 --> 00:03:18.600 restaurants I went to where if you didn't use QR codes before 64 00:03:18.660 --> 00:03:20.670 you were forced to because the restaurant wouldn't give you a 65 00:03:20.670 --> 00:03:24.240 menu. So you had to scan it to scan the QR code off the table 66 00:03:24.240 --> 00:03:27.240 top, whatever was there and access the menu itself. So even 67 00:03:27.240 --> 00:03:30.390 people who refuse to use them or didn't adopt them, or weren't 68 00:03:30.390 --> 00:03:33.180 introduced to them, got that introduction to them, I think, 69 00:03:33.450 --> 00:03:36.840 during the COVID restaurant experience, some form or 70 00:03:36.840 --> 00:03:39.960 fashion, about 30 seconds, and it dawned on me at that point, I 71 00:03:39.960 --> 00:03:42.810 thought, oh my goodness, it's too late to even scan it. That's 72 00:03:42.810 --> 00:03:45.690 probably why they did a full minute. Yeah, it was gonna take 73 00:03:45.690 --> 00:03:48.300 people a little bit a little bit of time to figure out what they 74 00:03:48.300 --> 00:03:50.400 were even looking at on the screen. Yeah. And it was like, 75 00:03:50.490 --> 00:03:54.600 Oh, it's a QR code. Oh, okay. Quick, let me get my phone. 76 00:03:54.630 --> 00:03:57.960 Yeah, and scan it. And then he said it went to you know, went 77 00:03:57.960 --> 00:04:02.100 to the coin base offering. So, you know, it's interesting that 78 00:04:02.100 --> 00:04:06.630 that was one of the you said one of the more popular 79 00:04:06.660 --> 00:04:10.020 Johny Fernandez: Yeah, it crashed the app. That's how 80 00:04:10.020 --> 00:04:13.830 popular it was it crashed the app. And I think what blew my 81 00:04:13.830 --> 00:04:16.290 mind out of the whole thing I get really excited about this is 82 00:04:16.290 --> 00:04:19.170 because I like to be different. I like to go to the beat of my 83 00:04:19.170 --> 00:04:22.230 own drum, as you probably know by now, but And these guys it 84 00:04:22.230 --> 00:04:25.890 was just simple stuff. It wasn't like flashy and like oh my gosh, 85 00:04:25.890 --> 00:04:29.220 like bam bam bam celebrities like nothing. Yeah, it was just 86 00:04:29.220 --> 00:04:32.940 like, Let's go old school. Let's go QR code. This is gonna look 87 00:04:32.940 --> 00:04:38.250 like the DVD logo of the menus of a DVD console and that's it. 88 00:04:39.030 --> 00:04:39.990 And it was successful. 89 00:04:40.380 --> 00:04:42.480 Sean Murray: Yeah, I mean, I guess it works. I you know, I 90 00:04:42.510 --> 00:04:46.170 I've had a coin base account for almost eight years already. 91 00:04:46.290 --> 00:04:50.400 Okay, so that's one of the the kind of funny things about the 92 00:04:50.400 --> 00:04:53.160 whole thing is that people are like, Oh my goodness. Coinbase 93 00:04:54.030 --> 00:04:57.120 look at them coming out with this thing. But they've been 94 00:04:57.120 --> 00:05:00.930 around for like 10 years. Yeah. At least And I've had an account 95 00:05:00.930 --> 00:05:03.390 there for like eight years. But if it you know, I guess if it's 96 00:05:03.390 --> 00:05:06.300 a way to market themselves effectively everyone's talking 97 00:05:06.300 --> 00:05:07.020 about it 98 00:05:06.570 --> 00:05:08.743 Johny Fernandez: Everyone is talking about which. And there 99 00:05:08.795 --> 00:05:11.590 were there were other commercials that were a lot, you 100 00:05:11.642 --> 00:05:14.851 know, they had like different celebrities. And it was like, Oh 101 00:05:14.902 --> 00:05:18.008 my gosh, like, that's great. But this one everyone's talking 102 00:05:18.060 --> 00:05:20.906 about. And I think what was interesting is that they're 103 00:05:20.958 --> 00:05:23.960 giving away free pretty much free money, like $15 worth of 104 00:05:24.012 --> 00:05:27.014 free bitcoin. And the reason they're doing that is because 105 00:05:27.066 --> 00:05:30.223 online, they said, it's a it's a way for people to understand 106 00:05:30.275 --> 00:05:33.535 what this is, and it's by giving them you know, a little taste. 107 00:05:33.587 --> 00:05:36.744 They can check it out. And then that's it. And the $3 million 108 00:05:36.796 --> 00:05:40.109 giveaway, which, Yeah, is a nice plus. So yeah, for whoever wins 109 00:05:40.160 --> 00:05:41.610 it for whoever wins it yeah. 110 00:05:41.900 --> 00:05:46.400 Yeah. So yeah, I think it was genius. And the other one that 111 00:05:46.400 --> 00:05:49.280 that was very popular. I'm pretty sure we talked about 112 00:05:49.280 --> 00:05:53.120 Rocket Mortgage last year. I feel like we did talk about 113 00:05:53.120 --> 00:05:56.240 Rocket Mortgage last year. So this year's commercial was very 114 00:05:56.240 --> 00:06:00.260 interesting, because it was pretty much a you saw it, and it 115 00:06:00.470 --> 00:06:03.650 captured everyone's attention, whether you're a kid, or whether 116 00:06:03.650 --> 00:06:07.820 you're an adult. So it was like a Barbie Playhouse type of 117 00:06:07.820 --> 00:06:11.600 theme. It was 60 minutes. And obviously Rocket Mortgage, 60 118 00:06:11.600 --> 00:06:13.790 minutes, I mean, sorry, 60 seconds, a one hour long 119 00:06:13.790 --> 00:06:15.860 commercial one hour long commercial. So it was 60 120 00:06:15.860 --> 00:06:18.860 seconds. And pretty much it was like a essentially, it was a 121 00:06:18.860 --> 00:06:22.310 bidding war. So Barbie wants to buy this house. And then pretty 122 00:06:22.310 --> 00:06:23.990 much there's a bidding war that comes out of it, because 123 00:06:23.990 --> 00:06:26.600 everyone wants to buy it. But because she has Rocket Mortgage, 124 00:06:26.720 --> 00:06:30.050 she's like, here, I can get this house. And you know, I have 125 00:06:30.050 --> 00:06:32.540 everything ready I have everything set to go. So she 126 00:06:32.540 --> 00:06:35.450 ends up bidding and winning and what not. And then the other 127 00:06:35.450 --> 00:06:39.020 contestants or the other people that were there bidding for that 128 00:06:39.020 --> 00:06:43.520 house, they go to this flipper upper, which is Castle Grayskull 129 00:06:43.520 --> 00:06:47.690 from the show, and then you have he-man there. And you have Ken 130 00:06:47.750 --> 00:06:51.230 and everyone starts bidding on that or on that fixer upper. And 131 00:06:51.230 --> 00:06:54.650 then Barbie's like, hey, because I had Rocket Mortgage. Here's 132 00:06:54.650 --> 00:06:57.800 what I can do, you can do it too essentially is the jist of it. 133 00:06:57.890 --> 00:07:01.550 Yeah. So I think it was funny cause is this had a lot of 134 00:07:01.550 --> 00:07:04.610 popular characters. And like in the beginning, like, Oh, this is 135 00:07:04.610 --> 00:07:06.740 a Barbie commercial. Like I that's what I said, like, Oh, 136 00:07:06.740 --> 00:07:09.500 it's a Barbie commercial. I'm like, wait a minute. This is a 137 00:07:09.500 --> 00:07:13.610 Rocket Mortgage commercial. And it was like, you know, they're 138 00:07:13.610 --> 00:07:15.560 all about like the technology making sure you have everything 139 00:07:15.560 --> 00:07:19.250 on your phone, and all that. And it was, and that was another 140 00:07:19.250 --> 00:07:21.770 popular one that all the other media outlets were saying. It 141 00:07:21.770 --> 00:07:22.820 caught everyone's attention. 142 00:07:23.140 --> 00:07:26.980 Sean Murray: Yeah, for me, I had like you mentioned, you went in 143 00:07:26.980 --> 00:07:29.830 thinking that it was a Barbie commercial. My brain worked on a 144 00:07:29.830 --> 00:07:32.620 delay just like you. Yeah, where I'm like, it's a Barbie 145 00:07:32.620 --> 00:07:35.590 commercial. And I was already kind of tuning out. Yeah. And I 146 00:07:35.590 --> 00:07:38.290 didn't really catch the fact that it was a Rocket Mortgage 147 00:07:38.290 --> 00:07:40.780 commercial and kind of until it was over. I get that they they 148 00:07:40.780 --> 00:07:43.450 put it in there pretty early. But my brain had a tough time 149 00:07:43.450 --> 00:07:46.570 digesting what was happening. Yeah, because you don't 150 00:07:46.570 --> 00:07:51.310 typically see Barbie apply for a Rock and use Rocket Mortgage to 151 00:07:51.310 --> 00:07:54.160 get her dream house. Yeah. And so it wasn't until after it was 152 00:07:54.160 --> 00:07:58.420 over. I was like, I think I just watched a Rocket Mortgage 153 00:07:58.420 --> 00:08:02.320 commercial, you know what I mean? Like, my brain was like 154 00:08:02.320 --> 00:08:06.790 Barbie Barbie. Barbie Ken Barbie Barbie. Then I was Like, I think 155 00:08:06.820 --> 00:08:08.710 that was not actually a Barbie commercial. 156 00:08:10.460 --> 00:08:12.050 Johny Fernandez: Well, and I think it also created the 157 00:08:12.050 --> 00:08:15.590 reality of like, especially nowadays, being an agent, real 158 00:08:15.590 --> 00:08:19.490 estate agent myself, you see a lot of these situations happen 159 00:08:19.490 --> 00:08:22.100 where people want to put in an offer on a house and everyone's 160 00:08:22.100 --> 00:08:24.500 like going after it. So you have to be quick, you have to be 161 00:08:24.500 --> 00:08:27.380 smart, you have to have a game plan if you want to buy the 162 00:08:27.380 --> 00:08:30.470 house. Yeah, it's the reality of buying a house nowadays is if 163 00:08:30.470 --> 00:08:32.750 you don't have a game plan, whether it's like Rocket 164 00:08:32.750 --> 00:08:35.390 Mortgage, or whether it's, you know, some other you're working 165 00:08:35.390 --> 00:08:38.090 with an agent that has everything ready to go. You 166 00:08:38.090 --> 00:08:41.270 don't have your pre approval, etc. There's gonna be a bidding 167 00:08:41.270 --> 00:08:44.240 war, there's going to be a bidding war that you know, five, 168 00:08:44.240 --> 00:08:47.450 six other people are going to be right behind you this also 169 00:08:47.450 --> 00:08:49.850 putting another bid on the house. That's something that the 170 00:08:49.850 --> 00:08:53.060 company also said that they want it to reflect the reality of 171 00:08:53.060 --> 00:08:55.340 what it is like to buy a house. 172 00:08:55.340 --> 00:08:56.840 Sean Murray: Yeah, you're gonna be competing with what were the 173 00:08:56.840 --> 00:08:57.470 cash only 174 00:08:57.470 --> 00:09:01.460 Johny Fernandez: Cash only they had a very clever name. 175 00:09:01.000 --> 00:09:04.810 Sean Murray: And that commercial also had a QR code. Yeah, in 176 00:09:04.810 --> 00:09:08.590 there. And I scanned it. And I assumed it was gonna take me to 177 00:09:08.620 --> 00:09:12.130 a rocket mortgage application. It doesn't. It takes you to like 178 00:09:12.130 --> 00:09:16.090 a shoe website. We can buy like Air Jordans. Oh, I didn't know 179 00:09:16.090 --> 00:09:18.730 that. I didn't know that either. I had to do it twice. Cause I 180 00:09:18.730 --> 00:09:21.940 thought maybe I clicked Yeah. But underneath the QR code if 181 00:09:21.940 --> 00:09:26.050 that stock X and I said what is that? And so I scanned it and 182 00:09:26.050 --> 00:09:29.050 took me to like a, like a website where you can enter into 183 00:09:29.050 --> 00:09:33.610 a competition to win like shoes. And once I had like Air Jordans 184 00:09:33.610 --> 00:09:38.560 and all this like shoe apparel. I don't know. I was really lost. 185 00:09:38.560 --> 00:09:40.840 I just tried to read through it. I was trying to figure out what 186 00:09:40.840 --> 00:09:44.860 the connection was it was like. Congratulations on seeing our 187 00:09:44.950 --> 00:09:49.540 our thing at the big game. You need to enter by 10pm Eastern 188 00:09:49.540 --> 00:09:52.540 time. So that contest I guess it had some sort of raffle that 189 00:09:52.540 --> 00:09:57.010 ended last night at 10pm Eastern time. And I was just kind of 190 00:09:57.010 --> 00:09:59.470 lost because I'm like I assumed this was going to be about 191 00:09:59.470 --> 00:10:02.350 Rocket Mortgage. But I guess not. So I don't know if that was 192 00:10:02.350 --> 00:10:05.800 like a joint ad or maybe they need to have a QR code. Kind of 193 00:10:05.800 --> 00:10:08.410 like an Easter egg. Yeah. Hey, did you see that there was this? 194 00:10:08.440 --> 00:10:11.020 Yeah, inside another commercial, commercial inside a commercial. 195 00:10:11.050 --> 00:10:14.770 Yeah. All right. Yeah, it's like Barbie Rocket Mortgage and also 196 00:10:14.770 --> 00:10:18.550 get your Air Jordans. Got a lot going on. There was a lot that's 197 00:10:18.550 --> 00:10:22.240 why l I said when it was over I was like, What dude I think I 198 00:10:22.240 --> 00:10:27.490 just watched a Rocket Mortgage commercial oh man it was great. 199 00:10:28.300 --> 00:10:33.820 You know and we talk about all you know, tech and, and Bitcoin 200 00:10:33.820 --> 00:10:36.910 and all this stuff. But you have to also take into account the 201 00:10:36.910 --> 00:10:39.250 fact that they were playing inside SoFi stadium. 202 00:10:39.360 --> 00:10:42.210 Johny Fernandez: Yeah, I noticed that too last night I was like, 203 00:10:42.450 --> 00:10:45.780 I don't know. I don't know why but they have like a zoom out of 204 00:10:46.080 --> 00:10:50.700 the stadium. I'm like wait a minute. Yeah. I'm like, wait a 205 00:10:51.780 --> 00:10:52.200 mindblown. 206 00:10:52.470 --> 00:10:55.384 Sean Murray: Yeah. And SoFi is a bank now. There were a long time 207 00:10:55.440 --> 00:10:58.803 ago a company that led with the motto of don't bank that was 208 00:10:58.859 --> 00:11:02.390 their original motto. Don't bank or banks even banks don't want 209 00:11:02.446 --> 00:11:05.865 to be banks. Yes, I remember that. Like it was kinda like get 210 00:11:05.921 --> 00:11:09.396 deBanked SoFi has been running commercials on in the Superbowl 211 00:11:09.452 --> 00:11:12.646 for a number of years. But now Now the fact that they are 212 00:11:12.702 --> 00:11:16.177 already on the stadium itself really show that they've arrived 213 00:11:16.233 --> 00:11:19.484 and they're also a bank so they've become like a corporate 214 00:11:19.540 --> 00:11:22.791 brand. But I thought that the this is kind of silly, but I 215 00:11:22.847 --> 00:11:26.378 thought that the coloring yeah really made it look kind of like 216 00:11:26.434 --> 00:11:29.797 seductive. Like it didn't it didn't I didn't get the feel of 217 00:11:29.853 --> 00:11:33.328 it being like you know, a bank branded stadium or bank branded 218 00:11:33.384 --> 00:11:36.747 games SoFi and the color scheme that was used throughout the 219 00:11:36.803 --> 00:11:40.390 game and you know, the what they used around the logo itself, it 220 00:11:40.446 --> 00:11:43.921 really it really brightened it up made it look fresh and young 221 00:11:43.977 --> 00:11:47.395 and innovative and stuff. So it was purple and blue right, it 222 00:11:47.452 --> 00:11:50.702 was like purple and blue. Yeah, I thought those colors are 223 00:11:50.758 --> 00:11:54.570 really good. I'm a big fan of purple and blue. I love a good purple. 224 00:11:54.600 --> 00:11:55.950 Johny Fernandez: I like I always like blue 225 00:11:55.950 --> 00:11:57.450 Sean Murray: You like blue? Okay, 226 00:11:57.450 --> 00:11:59.741 Johny Fernandez: Yeah. But you know, what's interesting. I 227 00:11:59.797 --> 00:12:03.206 think the how everything played out yesterday, including like 228 00:12:03.262 --> 00:12:06.560 those raffles, for example, like, you know, people entering 229 00:12:06.616 --> 00:12:09.857 into the raffles, you know, getting a whole bunch of money 230 00:12:09.913 --> 00:12:13.211 like I think that's so clever. Like this is a clever way to 231 00:12:13.267 --> 00:12:16.676 make everyone happy. And then the halftime show was great. So 232 00:12:16.732 --> 00:12:19.080 it was I enjoyed the Super Bowl yesterday.