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Sean Murray: We typically do 2
million plus page views per year

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on DailyFunder. And so this is
just, you know, affirmation,

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reaffirmation that DailyFunder
continues to provide a valuable

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service to the non bank, Small
Business Finance community. Yup.

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We do have a lot of people who
post on there, that's for sure.

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But also a lot more who don't
post on there. Like, if you go

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onto the forum, you'll see that
there's activity on there every

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day. But what you don't see is
all the people who are who are

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looking at each individual
thread. Yeah, what does it all

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add up add up to it adds up to
millions of page views on the

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site each year. And what's
interesting about that is, we're

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not optimizing for page views.
When you hear like a Silicon

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Valley Tech company, give you
stats on like page views,

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they're optimizing for that
number, they set out a goal, how

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do we reach a certain amount of
page views to generate a certain

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amount of impressions, you know,
for ads, and so forth? Right? So

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they they do what they can to
inflate that number? Yeah, we

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don't do that. We don't have a
goal of how do we inflate the

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pageviews so that we can go turn
around and tell somebody else?

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You know, look how many we got,
therefore pay us X amount of

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dollars. Yeah. So this is like a
naturally organic figure, a true

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snapshot of what people are
clicking on in a given year, and

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it amounts to more than 2
million in a year. And it's just

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like the year before, it shows
that the industry isn't slowing

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down.

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Johny Fernandez: Yeah. So for
the people that are impatient

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and think you can get to this
amount of views in a year. How

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long did it take you to gain
this much momentum?

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Sean Murray: Oh, you know, I
don't, you know, I haven't

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looked at that stat. I haven't
looked at the trajectory, the

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trajectory to get to 2 million
per year. But you know, this

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forum really started to pick up,
you know, around like, 2016 2017

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or so. Yeah. So we've been,
we've been at pretty high level

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for more than five years. Yeah.
The trick with a social network

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is that you got to have
everybody else on it. Because

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you can't just recruit users to
the site, and they're not their

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friends not be on the site.
Right. So the trick is that you

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have to kind of get everyone and
your circle on the site at the

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same time. Yeah. So it's not
just a matter of how quick can

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you get the page views. In
general, when you're building

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like a social networking
community, it's about how

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quickly can you get someone's
friends to join with them so

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that that user doesn't
immediately leave after they

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join? Yeah. If Facebook, if you
joined Facebook, and you didn't

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know anyone on there, how much
longer would you stay on

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Facebook?

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Johny Fernandez: You're not
gonna stay there.

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Sean Murray: Yeah, look, I don't
you know, I tried it. You know,

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Johny Fernandez: It was okay.
But you know, I've been on

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websites or apps. I don't know
anyone. And you can kind of meet

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people, but it's like, oh, I
want like someone that I know

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that have a group of people.
Yeah. Yeah. So but that's how

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Facebook was in the beginning.
remember? I remember.

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Sean Murray: Yeah. Well, when I
first joined Facebook, you know,

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it's 22 years ago, it was
actually 18 years ago. I only

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know that because they got an
anniversary pop up on my

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Facebook, my personal Facebook
and I, I shared it. And I was

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like, darn, you Facebook for
reminding me how long I've been

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on here. It's been, but I've
been on Facebook for 18 years.

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Johny Fernandez: That's good.
That's good. But But yeah,

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Sean Murray: It's called it's
called the network effect. Yeah,

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you gotta have your network on
the on the platform. And if you

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do that automatically creates,
you know, organic kind of

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exponential growth all by
itself. By achieving that

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network effect. That's the most
challenging part about a social

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network just happened to be you
know, right time, right place.

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People wanted this type of
dialogue online, and daily

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funder was a perfect place to
have it,

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Johny Fernandez: Especially for
the industry, because the

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industry is very unique. And
there's not anything like this.

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Yeah. anywhere else. Yeah. I
mean, you can try other websites

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like Reddit, but it's not the
same. It's not specifically for

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the industry.

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Sean Murray: Exactly. It's this
one is particularly for of a

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small business finance industry.
I know some people are, like all

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about MCA on there. And that's
certainly a big part of it. But

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it really is small business
finance in general. And that's

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been, you know, one of the key
ingredients to making it

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successful just focusing on a
key niche. Yeah. And also,

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because we're independent, we're
not owned by like a funding

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company or something. We don't,
we don't have that incentive to

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try to dry these users to
whatever our secret businesses,

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you know what I mean, we're not
like, at the end of the day, we

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want all the users to send us
deals, because we don't do any

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of that. Yeah. So I think that
had anyone else been where we

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were years ago, when they
started the site. I think it

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would have been easy to have
started like a funding company

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and use the site to harvest
Yeah, those users to try to

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build your individual financial
funding company. That was never

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my objective or agenda. You
know, we've kept it pure, and

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we're happy to have kept it a
valuable service to the

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community.

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Johny Fernandez: Yeah, no, it's
great. It's great to it's great

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to see that and it's great to
see so many people using

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especially, you know, it's such
a unique community and the

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interactions that you can get
people you can meet it's, it's

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so Sometimes it's fun sometimes
it's not but it's a great source

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for sure resource