Sean Murray: We typically do 2 million plus page views per year
on DailyFunder. And so this is just, you know, affirmation,
reaffirmation that DailyFunder continues to provide a valuable
service to the non bank, Small Business Finance community. Yup.
We do have a lot of people who post on there, that's for sure.
But also a lot more who don't post on there. Like, if you go
onto the forum, you'll see that there's activity on there every
day. But what you don't see is all the people who are who are
looking at each individual thread. Yeah, what does it all
add up add up to it adds up to millions of page views on the
site each year. And what's interesting about that is, we're
not optimizing for page views. When you hear like a Silicon
Valley Tech company, give you stats on like page views,
they're optimizing for that number, they set out a goal, how
do we reach a certain amount of page views to generate a certain
amount of impressions, you know, for ads, and so forth? Right? So
they they do what they can to inflate that number? Yeah, we
don't do that. We don't have a goal of how do we inflate the
pageviews so that we can go turn around and tell somebody else?
You know, look how many we got, therefore pay us X amount of
dollars. Yeah. So this is like a naturally organic figure, a true
snapshot of what people are clicking on in a given year, and
it amounts to more than 2 million in a year. And it's just
like the year before, it shows that the industry isn't slowing
down.
Johny Fernandez: Yeah. So for the people that are impatient
and think you can get to this amount of views in a year. How
long did it take you to gain this much momentum?
Sean Murray: Oh, you know, I don't, you know, I haven't
looked at that stat. I haven't looked at the trajectory, the
trajectory to get to 2 million per year. But you know, this
forum really started to pick up, you know, around like, 2016 2017
or so. Yeah. So we've been, we've been at pretty high level
for more than five years. Yeah. The trick with a social network
is that you got to have everybody else on it. Because
you can't just recruit users to the site, and they're not their
friends not be on the site. Right. So the trick is that you
have to kind of get everyone and your circle on the site at the
same time. Yeah. So it's not just a matter of how quick can
you get the page views. In general, when you're building
like a social networking community, it's about how
quickly can you get someone's friends to join with them so
that that user doesn't immediately leave after they
join? Yeah. If Facebook, if you joined Facebook, and you didn't
know anyone on there, how much longer would you stay on
Facebook?
Johny Fernandez: You're not gonna stay there.
Sean Murray: Yeah, look, I don't you know, I tried it. You know,
Johny Fernandez: It was okay. But you know, I've been on
websites or apps. I don't know anyone. And you can kind of meet
people, but it's like, oh, I want like someone that I know
that have a group of people. Yeah. Yeah. So but that's how
Facebook was in the beginning. remember? I remember.
Sean Murray: Yeah. Well, when I first joined Facebook, you know,
it's 22 years ago, it was actually 18 years ago. I only
know that because they got an anniversary pop up on my
Facebook, my personal Facebook and I, I shared it. And I was
like, darn, you Facebook for reminding me how long I've been
on here. It's been, but I've been on Facebook for 18 years.
Johny Fernandez: That's good. That's good. But But yeah,
Sean Murray: It's called it's called the network effect. Yeah,
you gotta have your network on the on the platform. And if you
do that automatically creates, you know, organic kind of
exponential growth all by itself. By achieving that
network effect. That's the most challenging part about a social
network just happened to be you know, right time, right place.
People wanted this type of dialogue online, and daily
funder was a perfect place to have it,
Johny Fernandez: Especially for the industry, because the
industry is very unique. And there's not anything like this.
Yeah. anywhere else. Yeah. I mean, you can try other websites
like Reddit, but it's not the same. It's not specifically for
the industry.
Sean Murray: Exactly. It's this one is particularly for of a
small business finance industry. I know some people are, like all
about MCA on there. And that's certainly a big part of it. But
it really is small business finance in general. And that's
been, you know, one of the key ingredients to making it
successful just focusing on a key niche. Yeah. And also,
because we're independent, we're not owned by like a funding
company or something. We don't, we don't have that incentive to
try to dry these users to whatever our secret businesses,
you know what I mean, we're not like, at the end of the day, we
want all the users to send us deals, because we don't do any
of that. Yeah. So I think that had anyone else been where we
were years ago, when they started the site. I think it
would have been easy to have started like a funding company
and use the site to harvest Yeah, those users to try to
build your individual financial funding company. That was never
my objective or agenda. You know, we've kept it pure, and
we're happy to have kept it a valuable service to the
community.
Johny Fernandez: Yeah, no, it's great. It's great to it's great
to see that and it's great to see so many people using
especially, you know, it's such a unique community and the
interactions that you can get people you can meet it's, it's
so Sometimes it's fun sometimes it's not but it's a great source
for sure resource