Johny Fernandez: What patterns have you seen, especially after
2020, in regards to them focusing on something versus
trying to be a jack of all trades?
Oz Konar: Well, I think people notice that the old the jack of
all trades mentality doesn't really work. You need to niche
down on specific skill sets for you to claim your mountain. If
you're trying to claim the biggest mountain that becomes a
problem until 2020. That was okay, you can get by but now we
know that if you want to survive and thrive, that's more
important. Obviously, you need to define what it is that that's
going to make the biggest impact and the biggest ROI on your
investment, your time and your money and resources.
Johny Fernandez: So for people not here that they're watching
from home, right, what piece of advice would you give them
regarding the specific skill that they should be going at?
Oz Konar: Well, I think they should definitely cling to a
business loan brokerage industry, this industry has been
booming for for a long time. And, and the future is brighter
because of what's happening with the traditional banks, right?
The one thing that people need to focus on I know it's such a
still a broad word is online marketing. So if you're not
involved with online marketing, any type of online marketing and
within online marketing unless you're niching down into one of
the categories, it could be YouTube ads, Facebook ads and
then Tik Tok ads, as you're going to have great difficulty
because the landscape is changing really fast.
Johny Fernandez: So let's talk a little bit about that when when
it comes to this the the landscape changing fast and
people having to adjust pretty much right, you know, every six
months or every year. What do you say to that and someone
that's having that's struggling? Adjusting?
Oz Konar: Yeah, I mean, every change is difficult, right? So
that happens to everyone whenever something changes so
fast, people will struggle. That's the part of my talk. I
want to show them how they can adjust because the the key is to
learn the skill of learning a new skill. Otherwise you jump
from Tik Tok one day thinking that that's gonna be the big
thing and it changes to something else then you're like
wait, I wasted all this time on this very one tool. Now this
changed but if you can follow patterns, it makes your job a
lot easier to survive and thrive as a business loan broker.