00:00.000 --> 00:02.040
Johny Fernandez: What patterns
have you seen, especially after

00:02.070 --> 00:05.370
2020, in regards to them
focusing on something versus

00:05.370 --> 00:06.900
trying to be a jack of all
trades?

00:07.140 --> 00:09.570
Oz Konar: Well, I think people
notice that the old the jack of

00:09.570 --> 00:12.510
all trades mentality doesn't
really work. You need to niche

00:12.510 --> 00:16.260
down on specific skill sets for
you to claim your mountain. If

00:16.260 --> 00:18.450
you're trying to claim the
biggest mountain that becomes a

00:18.450 --> 00:22.500
problem until 2020. That was
okay, you can get by but now we

00:22.500 --> 00:25.620
know that if you want to survive
and thrive, that's more

00:25.620 --> 00:28.380
important. Obviously, you need
to define what it is that that's

00:28.380 --> 00:31.230
going to make the biggest impact
and the biggest ROI on your

00:31.230 --> 00:33.660
investment, your time and your
money and resources.

00:33.660 --> 00:35.570
Johny Fernandez: So for people
not here that they're watching

00:35.570 --> 00:38.780
from home, right, what piece of
advice would you give them

00:38.930 --> 00:41.930
regarding the specific skill
that they should be going at?

00:42.540 --> 00:44.490
Oz Konar: Well, I think they
should definitely cling to a

00:44.520 --> 00:46.710
business loan brokerage
industry, this industry has been

00:46.710 --> 00:50.040
booming for for a long time.
And, and the future is brighter

00:50.040 --> 00:52.440
because of what's happening with
the traditional banks, right?

00:52.710 --> 00:55.140
The one thing that people need
to focus on I know it's such a

00:55.200 --> 00:58.590
still a broad word is online
marketing. So if you're not

00:58.590 --> 01:01.230
involved with online marketing,
any type of online marketing and

01:01.230 --> 01:04.260
within online marketing unless
you're niching down into one of

01:04.260 --> 01:07.320
the categories, it could be
YouTube ads, Facebook ads and

01:07.320 --> 01:09.660
then Tik Tok ads, as you're
going to have great difficulty

01:09.660 --> 01:11.820
because the landscape is
changing really fast.

01:11.970 --> 01:14.250
Johny Fernandez: So let's talk a
little bit about that when when

01:14.250 --> 01:17.460
it comes to this the the
landscape changing fast and

01:17.460 --> 01:20.820
people having to adjust pretty
much right, you know, every six

01:20.820 --> 01:23.880
months or every year. What do
you say to that and someone

01:23.880 --> 01:27.000
that's having that's struggling?
Adjusting?

01:27.120 --> 01:29.820
Oz Konar: Yeah, I mean, every
change is difficult, right? So

01:29.820 --> 01:32.100
that happens to everyone
whenever something changes so

01:32.100 --> 01:35.040
fast, people will struggle.
That's the part of my talk. I

01:35.040 --> 01:39.480
want to show them how they can
adjust because the the key is to

01:39.600 --> 01:43.080
learn the skill of learning a
new skill. Otherwise you jump

01:43.080 --> 01:45.600
from Tik Tok one day thinking
that that's gonna be the big

01:45.600 --> 01:48.000
thing and it changes to
something else then you're like

01:48.000 --> 01:51.840
wait, I wasted all this time on
this very one tool. Now this

01:51.840 --> 01:54.960
changed but if you can follow
patterns, it makes your job a

01:54.960 --> 01:57.870
lot easier to survive and thrive
as a business loan broker.