1 00:00:00.330 --> 00:00:02.880 Johny Fernandez: So Sean, let's talk about the big elephant in 2 00:00:02.880 --> 00:00:07.350 the room you recently announced a reality show. And with from my 3 00:00:07.350 --> 00:00:09.690 understanding is that you're not actually going to go forward 4 00:00:09.690 --> 00:00:13.380 with it. So what was your thought process for putting 5 00:00:13.380 --> 00:00:14.610 something like this together? 6 00:00:14.610 --> 00:00:19.280 Sean Murray: So that's a great question, Johny. I think the 7 00:00:19.310 --> 00:00:25.130 idea behind the show is, it's how to reach a specific 8 00:00:25.490 --> 00:00:29.120 generation, right? We have experimented with a lot of 9 00:00:29.120 --> 00:00:31.790 different things over time. deBanked has had magazines, we 10 00:00:31.790 --> 00:00:34.250 have a website, we have a newsletter, right? We have 11 00:00:34.340 --> 00:00:37.580 social media channels. And what we've learned over time is that 12 00:00:37.580 --> 00:00:39.800 different generations and different segments of our 13 00:00:39.800 --> 00:00:43.550 readers respond to different things in their own way. The 14 00:00:43.550 --> 00:00:47.150 older generation really liked print magazines, they would 15 00:00:47.300 --> 00:00:50.600 print, they would literally take them, take a highlighter, 16 00:00:50.600 --> 00:00:53.390 highlight them, you know, redline them, some would even 17 00:00:53.390 --> 00:00:56.810 like, photocopy them and send me notes, you know, to ask my 18 00:00:56.810 --> 00:00:59.390 thoughts or to get a further opinion of, you know, what was 19 00:00:59.390 --> 00:01:02.960 written. And then you have those that are reading stories, 20 00:01:02.960 --> 00:01:05.840 reading articles, I think a lot of us can relate to consuming 21 00:01:05.840 --> 00:01:09.830 information that way. Yeah. And then you have those that are 22 00:01:09.920 --> 00:01:14.300 younger, who are looking at video, as the way they consume 23 00:01:14.300 --> 00:01:18.230 information. They can't read beyond the headline of an 24 00:01:18.230 --> 00:01:20.090 article, maybe because they're too busy, or it's just not how 25 00:01:20.090 --> 00:01:23.180 they consume it. Right? I think it's important to acknowledge 26 00:01:23.510 --> 00:01:28.070 the grand scope of how generations consume information, 27 00:01:28.070 --> 00:01:30.290 it's something we have to look at as a media company, it's very 28 00:01:30.290 --> 00:01:34.250 important we can we can't ignore how our demographic engages with 29 00:01:34.250 --> 00:01:38.060 content, right. And we do like to be good citizens of an 30 00:01:38.060 --> 00:01:41.690 industry, and make sure that if there is a lesson that can be 31 00:01:41.840 --> 00:01:46.070 taught, that we teach it to them in a medium that connects with 32 00:01:46.070 --> 00:01:50.270 them. So there is actually a segment of the population, where 33 00:01:50.270 --> 00:01:54.530 you you think that video, if you just make a video, it's going to 34 00:01:54.530 --> 00:01:57.980 work, that's actually not the case. There are people who don't 35 00:01:57.980 --> 00:02:01.520 want to watch a video, if it's just someone lecturing them. If 36 00:02:01.520 --> 00:02:04.100 you say watch this video, it will train you, they will retain 37 00:02:04.100 --> 00:02:09.590 nothing, right? So my idea behind a reality show was to 38 00:02:09.620 --> 00:02:14.720 reach a segment of the of our audience who could connect with 39 00:02:14.720 --> 00:02:17.900 a medium, and learn from a medium that they would 40 00:02:17.900 --> 00:02:22.820 understand a reality show was our experiment with reaching 41 00:02:22.820 --> 00:02:27.560 that particular demographic. The idea was to create learning 42 00:02:27.560 --> 00:02:32.990 opportunities, and educational tidbits embedded in a reality 43 00:02:32.990 --> 00:02:36.500 style show with a real life broker. Right? You know, it was, 44 00:02:36.500 --> 00:02:40.250 you know, reality, a real life broker, and to educate that 45 00:02:40.250 --> 00:02:44.960 segment of our audience and help them grow and do better things 46 00:02:44.960 --> 00:02:45.830 with their business. 47 00:02:46.250 --> 00:02:49.130 Johny Fernandez: So Sean, why do you believe that this is so 48 00:02:49.130 --> 00:02:49.760 important? 49 00:02:52.720 --> 00:02:55.750 Sean Murray: I think it's important, because I think you 50 00:02:55.750 --> 00:02:58.150 probably have noticed that over time you and I have, we've sat 51 00:02:58.150 --> 00:03:01.390 here, right? And we've done we've done like lightning 52 00:03:01.390 --> 00:03:05.830 rounds, where you asked me to define something. And I might 53 00:03:05.830 --> 00:03:09.220 think it's obvious, you know, what's the definition of this 54 00:03:09.220 --> 00:03:11.800 word? Or this term? And I'm like, how can people not know 55 00:03:11.830 --> 00:03:14.560 why? Why are you asking me this? And you're getting this 56 00:03:14.560 --> 00:03:17.290 information from people who are either contacting you or they're 57 00:03:17.290 --> 00:03:19.960 asking the question on a on a forum or something? And it's a 58 00:03:19.960 --> 00:03:23.620 question that people have, right. And I think what that 59 00:03:23.620 --> 00:03:28.690 tells me is that there are not enough materials, tools, and 60 00:03:28.780 --> 00:03:32.950 educational elements out there to help brokers from all walks 61 00:03:32.980 --> 00:03:36.640 of life. The industry is very big. I think it's important to 62 00:03:36.640 --> 00:03:41.950 acknowledge all those who are in it, the quiet ones, the loud 63 00:03:41.950 --> 00:03:46.750 ones, the best ones, and the imperfect ones, right? I think 64 00:03:46.750 --> 00:03:52.390 it's important that we try to improve those that need help, 65 00:03:52.660 --> 00:03:56.740 right? I you have to you have to, if you're going to 66 00:03:56.860 --> 00:04:00.460 collectively grow with an industry, you have to uplift 67 00:04:00.460 --> 00:04:03.310 everybody and acknowledge that they're all there. And as I said 68 00:04:03.310 --> 00:04:07.780 before, do it in a medium that they connect with. You can't 69 00:04:07.780 --> 00:04:11.560 just say, here are some training materials and expect that they 70 00:04:11.560 --> 00:04:14.470 will listen to everything that you say it doesn't work like 71 00:04:14.470 --> 00:04:20.830 that, right. So it's important because brokers are the ones 72 00:04:20.860 --> 00:04:26.080 interfacing with the end user at the end of the day. And that was 73 00:04:26.080 --> 00:04:30.790 where the thought process came from. In the show, there was a 74 00:04:30.790 --> 00:04:35.350 lot of that stuff planned. And that was where the idea and the 75 00:04:35.350 --> 00:04:36.460 concept came from.