00:00.000 --> 00:03.150 Johny Fernandez: The next question is what are aged leads? 00:03.810 --> 00:07.680 Sean Murray: What are aged leads? So a lead is somebody who 00:07.680 --> 00:11.490 is hopefully interested in the product that you're looking for 00:11.520 --> 00:15.690 that you're offering and fits the profile of a potential 00:15.690 --> 00:19.470 customer an aged lead is somebody who expressed an 00:19.470 --> 00:24.120 interest in the past. It isn't like a hot lead right? 00:24.750 --> 00:25.380 Johny Fernandez: Ayhnyohnyges ago. 00:26.280 --> 00:29.160 Sean Murray: Ages ago, someone who applied ages ago or 00:29.160 --> 00:32.040 expressed interest ages ago. Good one, Johny. Yeah, where do 00:32.040 --> 00:33.120 you where do you come up with these? 00:33.840 --> 00:35.340 Johny Fernandez: Dad joke encyclopedia. 00:35.370 --> 00:39.240 Sean Murray: Dad jokes, yeah. Yeah, so an age an age lead is a 00:39.240 --> 00:43.410 lead that has, you know, been around for some time as to 00:43.410 --> 00:45.720 whether or not that person that applicant has already gotten 00:45.720 --> 00:50.760 funded or not, you know, that's probably un unknown, right? So 00:50.880 --> 00:53.580 if you're out there wondering whether or not an aged lead is, 00:53.790 --> 00:58.110 you know, is worth it. That's going to be for you to decide, 00:58.110 --> 01:01.380 you can evaluate it on what kind of lead it is like, where did 01:01.380 --> 01:05.340 the lead come from? Whether whether is the lead aged, and it 01:05.340 --> 01:08.670 came from internet like somebody applied online, and 30 days 01:08.670 --> 01:11.250 later, now you're getting it, like a lot can happen in those 01:11.280 --> 01:15.120 30 days. Aged leads could could could mean literally, like two 01:15.120 --> 01:19.410 years old, like they applied for funding two years ago. Yeah. And 01:19.620 --> 01:22.860 but they fit the profile, and they were interested. Yeah. But 01:22.890 --> 01:25.350 you know where they are now, two years later, probably a whole a 01:25.350 --> 01:28.110 whole lot different but it's better than the phonebook are 01:28.110 --> 01:30.000 there phone are there phone books anyway? Okay. It's better 01:30.000 --> 01:32.250 than cold calling. Every time I bring up the phone book, I 01:32.250 --> 01:34.620 always get made fun of but it's better than cold calling right? 01:34.680 --> 01:34.920 Johny Fernandez: Or google.com. 01:35.580 --> 01:38.070 Sean Murray: Or google.com. You don't want to just google.com 01:38.070 --> 01:38.820 random people. 01:39.570 --> 01:40.170 Johny Fernandez: Look that up. 01:40.230 --> 01:41.730 Sean Murray: Yeah look that up and you'll know what we're 01:41.730 --> 01:45.690 talking about, but an aged lead is a lead that was a live lead 01:45.690 --> 01:47.760 at some point, but it is now old.