1 00:00:00.000 --> 00:00:03.150 Johny Fernandez: The next question is what are aged leads? 2 00:00:03.810 --> 00:00:07.680 Sean Murray: What are aged leads? So a lead is somebody who 3 00:00:07.680 --> 00:00:11.490 is hopefully interested in the product that you're looking for 4 00:00:11.520 --> 00:00:15.690 that you're offering and fits the profile of a potential 5 00:00:15.690 --> 00:00:19.470 customer an aged lead is somebody who expressed an 6 00:00:19.470 --> 00:00:24.120 interest in the past. It isn't like a hot lead right? 7 00:00:24.750 --> 00:00:25.380 Johny Fernandez: Ayhnyohnyges ago. 8 00:00:26.280 --> 00:00:29.160 Sean Murray: Ages ago, someone who applied ages ago or 9 00:00:29.160 --> 00:00:32.040 expressed interest ages ago. Good one, Johny. Yeah, where do 10 00:00:32.040 --> 00:00:33.120 you where do you come up with these? 11 00:00:33.840 --> 00:00:35.340 Johny Fernandez: Dad joke encyclopedia. 12 00:00:35.370 --> 00:00:39.240 Sean Murray: Dad jokes, yeah. Yeah, so an age an age lead is a 13 00:00:39.240 --> 00:00:43.410 lead that has, you know, been around for some time as to 14 00:00:43.410 --> 00:00:45.720 whether or not that person that applicant has already gotten 15 00:00:45.720 --> 00:00:50.760 funded or not, you know, that's probably un unknown, right? So 16 00:00:50.880 --> 00:00:53.580 if you're out there wondering whether or not an aged lead is, 17 00:00:53.790 --> 00:00:58.110 you know, is worth it. That's going to be for you to decide, 18 00:00:58.110 --> 00:01:01.380 you can evaluate it on what kind of lead it is like, where did 19 00:01:01.380 --> 00:01:05.340 the lead come from? Whether whether is the lead aged, and it 20 00:01:05.340 --> 00:01:08.670 came from internet like somebody applied online, and 30 days 21 00:01:08.670 --> 00:01:11.250 later, now you're getting it, like a lot can happen in those 22 00:01:11.280 --> 00:01:15.120 30 days. Aged leads could could could mean literally, like two 23 00:01:15.120 --> 00:01:19.410 years old, like they applied for funding two years ago. Yeah. And 24 00:01:19.620 --> 00:01:22.860 but they fit the profile, and they were interested. Yeah. But 25 00:01:22.890 --> 00:01:25.350 you know where they are now, two years later, probably a whole a 26 00:01:25.350 --> 00:01:28.110 whole lot different but it's better than the phonebook are 27 00:01:28.110 --> 00:01:30.000 there phone are there phone books anyway? Okay. It's better 28 00:01:30.000 --> 00:01:32.250 than cold calling. Every time I bring up the phone book, I 29 00:01:32.250 --> 00:01:34.620 always get made fun of but it's better than cold calling right? 30 00:01:34.680 --> 00:01:34.920 Johny Fernandez: Or google.com. 31 00:01:35.580 --> 00:01:38.070 Sean Murray: Or google.com. You don't want to just google.com 32 00:01:38.070 --> 00:01:38.820 random people. 33 00:01:39.570 --> 00:01:40.170 Johny Fernandez: Look that up. 34 00:01:40.230 --> 00:01:41.730 Sean Murray: Yeah look that up and you'll know what we're 35 00:01:41.730 --> 00:01:45.690 talking about, but an aged lead is a lead that was a live lead 36 00:01:45.690 --> 00:01:47.760 at some point, but it is now old.