1
00:00:00.000 --> 00:00:03.150
Johny Fernandez: The next
question is what are aged leads?

2
00:00:03.810 --> 00:00:07.680
Sean Murray: What are aged
leads? So a lead is somebody who

3
00:00:07.680 --> 00:00:11.490
is hopefully interested in the
product that you're looking for

4
00:00:11.520 --> 00:00:15.690
that you're offering and fits
the profile of a potential

5
00:00:15.690 --> 00:00:19.470
customer an aged lead is
somebody who expressed an

6
00:00:19.470 --> 00:00:24.120
interest in the past. It isn't
like a hot lead right?

7
00:00:24.750 --> 00:00:25.380
Johny Fernandez: Ayhnyohnyges
ago.

8
00:00:26.280 --> 00:00:29.160
Sean Murray: Ages ago, someone
who applied ages ago or

9
00:00:29.160 --> 00:00:32.040
expressed interest ages ago.
Good one, Johny. Yeah, where do

10
00:00:32.040 --> 00:00:33.120
you where do you come up with
these?

11
00:00:33.840 --> 00:00:35.340
Johny Fernandez: Dad joke
encyclopedia.

12
00:00:35.370 --> 00:00:39.240
Sean Murray: Dad jokes, yeah.
Yeah, so an age an age lead is a

13
00:00:39.240 --> 00:00:43.410
lead that has, you know, been
around for some time as to

14
00:00:43.410 --> 00:00:45.720
whether or not that person that
applicant has already gotten

15
00:00:45.720 --> 00:00:50.760
funded or not, you know, that's
probably un unknown, right? So

16
00:00:50.880 --> 00:00:53.580
if you're out there wondering
whether or not an aged lead is,

17
00:00:53.790 --> 00:00:58.110
you know, is worth it. That's
going to be for you to decide,

18
00:00:58.110 --> 00:01:01.380
you can evaluate it on what kind
of lead it is like, where did

19
00:01:01.380 --> 00:01:05.340
the lead come from? Whether
whether is the lead aged, and it

20
00:01:05.340 --> 00:01:08.670
came from internet like somebody
applied online, and 30 days

21
00:01:08.670 --> 00:01:11.250
later, now you're getting it,
like a lot can happen in those

22
00:01:11.280 --> 00:01:15.120
30 days. Aged leads could could
could mean literally, like two

23
00:01:15.120 --> 00:01:19.410
years old, like they applied for
funding two years ago. Yeah. And

24
00:01:19.620 --> 00:01:22.860
but they fit the profile, and
they were interested. Yeah. But

25
00:01:22.890 --> 00:01:25.350
you know where they are now, two
years later, probably a whole a

26
00:01:25.350 --> 00:01:28.110
whole lot different but it's
better than the phonebook are

27
00:01:28.110 --> 00:01:30.000
there phone are there phone
books anyway? Okay. It's better

28
00:01:30.000 --> 00:01:32.250
than cold calling. Every time I
bring up the phone book, I

29
00:01:32.250 --> 00:01:34.620
always get made fun of but it's
better than cold calling right?

30
00:01:34.680 --> 00:01:34.920
Johny Fernandez: Or google.com.

31
00:01:35.580 --> 00:01:38.070
Sean Murray: Or google.com. You
don't want to just google.com

32
00:01:38.070 --> 00:01:38.820
random people.

33
00:01:39.570 --> 00:01:40.170
Johny Fernandez: Look that up.

34
00:01:40.230 --> 00:01:41.730
Sean Murray: Yeah look that up
and you'll know what we're

35
00:01:41.730 --> 00:01:45.690
talking about, but an aged lead
is a lead that was a live lead

36
00:01:45.690 --> 00:01:47.760
at some point, but it is now
old.