00:00.330 --> 00:02.400 Johny Fernandez: So what does the purchase price mean in a 00:02.430 --> 00:04.170 merchant cash advance contract? 00:04.500 --> 00:06.990 Sean Murray: The purchase price is the amount that the merchant 00:06.990 --> 00:10.380 gets. So that's the amount that the merchant is getting funded. 00:10.380 --> 00:13.530 So that's the that's the amount that the merchant is getting in 00:13.530 --> 00:15.630 return for selling their future revenues.