00:01.500 --> 00:03.420
Johny Fernandez: Through this
last year, kind of how did you

00:03.420 --> 00:04.890
guys handle 2020?

00:04.890 --> 00:09.130
Yokesha Cox: Oh, wow, 2020 was
not as difficult for us. And as

00:09.130 --> 00:11.680
challenging for us as it was for
other companies, we actually

00:11.680 --> 00:16.600
hired over 100 people in 2020.
We navigated through working

00:16.600 --> 00:20.680
from the office to working hot
from home very successfully, we

00:20.680 --> 00:23.800
are family. So we believe in one
trust. So we just took our

00:23.800 --> 00:26.530
family from the office and made
our family home, we incorporated

00:26.530 --> 00:29.980
teams and zoom and anything that
kept us connected, that's what

00:29.980 --> 00:30.430
we did.

00:30.700 --> 00:33.580
Johny Fernandez: So moving
forward to 2021. Everyone's

00:33.580 --> 00:36.430
coming back with a bang. How are
you guys gonna move forward?

00:36.510 --> 00:39.090
Yokesha Cox: We are everywhere
we need to be as an

00:39.090 --> 00:42.030
organization, one of the great
things is that now we're able to

00:42.030 --> 00:44.670
travel. So we're able to make
that face to face connection,

00:44.670 --> 00:47.370
we're able to speak with our
clients, we're able to just have

00:47.370 --> 00:50.250
those conversations and figure
out what it is they need. So

00:50.250 --> 00:53.070
whatever that we can do for
them, we can just move forward

00:53.070 --> 00:53.460
with them.

00:53.670 --> 00:56.161
Johny Fernandez: So talk to me
as a minority in this space. And

00:56.215 --> 00:59.411
as a female, what does it mean
for you to come here and see

00:59.465 --> 01:02.931
other females also in the space,
when it's an all boys club, for

01:02.985 --> 01:04.340
the most part indefinite.

01:04.350 --> 01:06.569
Yokesha Cox: It has been
beautiful for me as an African

01:06.621 --> 01:09.844
American woman to walk in this
space and see other women that

01:09.897 --> 01:13.120
look like me. There have been
times where I've been to events

01:13.173 --> 01:16.396
such as this, and I'm the only
female, I'm the only woman and

01:16.449 --> 01:19.249
then I'm the only woman of
color. So to see how we've

01:19.302 --> 01:22.631
transcended those walls and it's
no longer a boys club. It's an

01:22.684 --> 01:25.590
us club. And to see the women in
here, it's phenomenal.

01:25.890 --> 01:27.820
Johny Fernandez: Any advice for
females that are either

01:27.871 --> 01:30.969
interested in getting into the
space or are nervous that they

01:31.020 --> 01:33.966
won't see as many females or
minority females of their you

01:34.017 --> 01:37.014
know, skin tone in this space.
Any advice to them, that are

01:37.065 --> 01:37.980
trying to jump in?

01:38.220 --> 01:40.479
Yokesha Cox: Take that step.
Just because you don't see us

01:40.529 --> 01:43.291
doesn't mean that we're not
here. We are here sometimes

01:43.341 --> 01:46.455
behind the scenes. I'm in sales
operations. So you may not see

01:46.505 --> 01:49.618
me in the forefront, but I'm in
the background working so take

01:49.668 --> 01:52.782
that step. Believe in yourself
and trust and believe there are

01:52.832 --> 01:55.694
women in this industry and we
are heavy hitters and heavy

01:55.744 --> 01:57.000
players in this industry.