00:00.000 --> 00:02.217
Sean Murray: One of the
vulnerabilities of doing that

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you're like, ha ha ha, I bought
ABC lending.com. And now when

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you click it, it takes you to
XYZ lending.com. The customer,

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the prospect is going to know
that there's a difference, they

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obviously were seeking out ABC
lending.com, they ended up on

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XYZ lending.com. These are just
examples. Examples, yes. They

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ended up on XYZ lending.com. And
they know that something has

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changed what they were getting
is not what they expected. And

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so if you buy up a bunch of dead
competitors, domain domain

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names, and you redirect them to
yourselves, you need to think

00:32.989 --> 00:35.928
about how do you create a
customer experience that is

00:35.983 --> 00:38.978
going to first inform the
customer, hey, you're I know

00:39.033 --> 00:42.415
that you're somewhere that you
didn't intend to be, but I can

00:42.471 --> 00:45.908
still help you, right. And then
also figure out a way to offer

00:45.964 --> 00:49.346
them your product that might be
different than what they were

00:49.401 --> 00:52.783
seeking. Because in a perfect
world, we can go and buy up all

00:52.839 --> 00:56.276
of our dead competitors domain
names. But it's not always that

00:56.332 --> 00:59.936
simple. And I think for a lot of
people who read that story, that

00:59.991 --> 01:03.429
was the takeaway, let's just buy
dead competitors. But I think

01:03.484 --> 01:06.867
you can actually do a lot more
than that. I think if you're a

01:06.922 --> 01:10.470
lending company, you can go out,
an alternative lending company,

01:10.526 --> 01:14.019
you can go out and buy expired
domains of backs expired domains

01:14.074 --> 01:17.623
of consulting companies, expired
domains of insurance firms, you

01:17.678 --> 01:20.783
could even do some payroll
companies, you could even buy

01:20.839 --> 01:23.888
expired domains of vendors,
think about this. Let's say

01:23.944 --> 01:27.104
you're a restaurant and you
bought all your products from

01:27.159 --> 01:30.542
this main restaurant like depot,
you buy all your you buy all

01:30.597 --> 01:33.647
your table clothd you buy your
food supplies, your salt

01:33.702 --> 01:36.752
shakers, all that stuff, and all
the restaurants in the

01:36.807 --> 01:40.355
neighborhood, you know, do that.
Now, let's imagine for a second

01:40.411 --> 01:43.627
that that vendor went out of
business during the pandemic.

01:43.682 --> 01:46.621
Okay. Because they were hit
hard, you know, all their

01:46.676 --> 01:50.114
customers were restaurants. And
so they were hit hard, they go

01:50.169 --> 01:53.385
out of business, the domain name
is gone. And you might be

01:53.441 --> 01:56.767
thinking, well, what's really
the what would be the value of

01:56.823 --> 02:00.205
that be? Imagine you could buy
that domain. This is the place

02:00.260 --> 02:03.033
where all your potential
customers are going to be

02:03.088 --> 02:06.692
clicking a link and going to now
you own the, own the domain, you

02:06.747 --> 02:10.074
can't resurrect their business,
per se, but you can redirect

02:10.130 --> 02:13.401
them to your site. And you can
create a customer experience

02:13.456 --> 02:16.783
that, you know, lets them know I
know what you were seeking.

02:16.838 --> 02:20.110
Right? But here's what we do
that can still help you. Yeah.

02:20.165 --> 02:23.603
So the customer is going to be
like whoa, I was looking for my

02:23.658 --> 02:27.151
restaurant vendor, I ended up on
this lending website, create a

02:27.207 --> 02:30.811
customer experience that's built
around what they were expecting.

02:30.866 --> 02:34.193
And so you can actually create
custom tailored landing pages

02:34.248 --> 02:37.353
for the domains that you
acquire. So if the domains that

02:37.409 --> 02:40.624
you acquire that are expired,
are not exactly what you do,

02:40.680 --> 02:44.118
create a custom tailored landing
page that's built around what

02:44.173 --> 02:47.389
the customer was expecting, and
then ease them towards the

02:47.444 --> 02:48.720
product that you offer.