Sean Murray: Hello, it's Sean Murray here at deBanked TV.
Johny Fernandez: And I'm Johnny Fernandez, Sean, Happy Wednesday, it's a great day to be here. Even tho outside, it's not the best but, you
know, I'll take it. I'll take it. So. So Sean, let's dive straight into some exciting news from the Giants. It's one of the articles on our-
Sean Murray: The New York Giants
Johny Fernandez: The New York Giants
Speakers: [cross-talk]
Johny Fernandez: To be specific, they actually were able to partner up with a curb with Grayscale. And they're the first cryptocurrency
partnership of an NFL team. So essentially, what this means is that they're gonna partner up the reason why they chose the New York Giants
Grayscale did was because they have roots here in New York. And the wanted number one to like, really start investing deep into the New York
Community. And what the partnership specifically is going to do is goin to be two things are going to be able to sponsor a golf outing, and that
all that money will go to like helping youth, you know, whether it come to health or get them through tough times. And the other big thing, an
it's really interesting was that they're actually going to be offering voluntary cryptocurrency educational sessions
Sean Murray: Wow. Okay,
Johny Fernandez: So that's the big thing, they're gonna be offering pretty much how to use cryptocurrency. And it's gonna be, you know,
voluntary, so it's not like you're forced or whatever. So I think that's really interesting. It's the first time we've seen and we've talked here
on the show regarding NFL and the cryptocurrency, this is kind of a different twist to it.
Sean Murray: Yeah. And there is actually a link up on our site. And I think a lot of times when we talk about Bitcoin and crypto and
partnerships, you end up having to go to some cryptocurrency website to kind of hear the news and you're not sure of how valid it is. Well, this
announcement comes off of the Giant's website. I think it's like New York Giants are nygiants.com. Yasmin's literally on there. So this is
the true New York Giants partnership.
Johny Fernandez: Yep. It's like something- I think it'll be interesting, because this is the first time something like this has happened to this
caliber. And it'll be interesting to see how, you know, they'll bring the community and people from around the country to, you know, to use
these cryptocurrency classes or services, educational services, and also just how this may change and grow. So, yeah, it will be interesting to
see that. So we're gonna move on. And the next topic we're going to have a conversation about is regarding an article that we talked about last
week. And it was about the death of 1000 companies. That was an article written by Sean and the team here at deBanked. And it was a very
interesting article and got a lot of attention. So Sean, really quick summarize in sentence or two, what that article is about.
Sean Murray: It's about how we're- the ability to go out and buy an expired domain, and that in the pandemic, we saw a lot of companies go
out of business. And some of them went out of business that their domain name, no longer- forget about the website, the domain name doesn't exist
anymore. And it's available for sale for a lot of different companies, you can go out and buy them for as little as 10 bucks. And the story is
about, I know, he said, quick, but the story is about the ability to go and buy up essentially, your competitors domains and the risk and the
vulnerabilities that exist and being able to do that.
Johny Fernandez: So let's talk about the response. Talk to me about what exactly, you know, we know that the first day here, it received a lot of
attention. So let's talk about the response. What have people been telling you about this article? What were they what was their response?
Sean Murray: Well, it's a it's, it's kind of unique, because there wasn't a lot of commentary online. But there were a ton of clicks, it's
actually already in our top 10 most read stories for all of 2021. And but what I've heard privately is that some people are definitely worried
and afraid about what this means for any past domains, a website they had, but at the same time, I didn't expect this, but it also sparked
interest in buying up expired domains. And that some people have told me that they after having read the article, they're they're now dedicating
a lot of time to researching companies like competitors that have gone out of business, and determining if buying up their expired domain could
provide them any value. So that's what that's what people are doing.
Johny Fernandez: Alright, that's a very, I mean, definitely caught the attention, you know, of people. So let's talk about you know, if you
know, someone buys a domain, how would they be able to work it so it can help them out. And, for example, like if you buy an old domain, and you
want to buy it for yourself for your business, and they and you buy and you click on it, people click on it, it's gonna take you to another
website from like, the previous company to kind of walk us through what exactly that means. And that looks like
Sean Murray: Sure, yeah, so it's important to remind everyone that if you're buying up a domain name, it doesn't give you the permission to
own their brand, right? So if you buy ABCllending.com, it doesn't mean that you can go and create a website with all the previous
company's branding, because you don't own that. And you could still you could, you know, fall afoul of some trademark infringement, you know,
rights and all that. And what it does give you permission to do though is own the domain. And you can redirect that domain to your own site. So
if you buy ABClending.com, you're not going to start ABC, you're not going to take over the old company's website, you're going to redirect
that user to your website, so someone looking for ABClending.com clicks the link to it, they're going to end up on your site. And so that's what
is actually going to take place.
Johny Fernandez: Got you, so, and let's talk about when you know, people when they, you know, responded to this article, overall, I mean, when
they buy something like this, the hand off, let's talk about that. Like what exactly what does that look like?
Sean Murray: Yeah, so you know, one of one of the one of the vulnerabilities of doing that you're like, haha, I bought
ABClending.com. And now when you click it, it takes you to Xyzlending.com, the customer, the prospect is going to know that there's
a difference. They obviously were seeking out ABClending.com, they ended up on XYZlending.com. These are example example. Right? They ended up on
XYZlending.com, and they know that something has changed, what they were getting is not what they expected. And so if you buy up a bunch of dead
competitors, domain domain names, and you redirect them to yourselves, you need to think about how do you create a customer experience that is
going to first inform the customer Hey, you're I know that you're somewhere that you didn't intend to be, but I can still help you, right.
And then also figure out a way to offer them your product that might be different than what they were seeking. Because in a perfect world, we
can go and buy up all of our dead competitors domain names. But it's not always that simple. And I think for a lot of people who read that story,
that was the takeaway, let's just buy dead competitors. But I think you can actually do a lot more than that. I think if you're a lending
company, you can go out and alternative lending company, you can go out and buy expired domains of banks, expired domains of consulting
companies, expired domains of insurance firms, you could even do some payroll companies, you could even buy expired domains of vendors. Think
about this. Let's say you're a restaurant and you bought all your products from this main restaurant like depot, you buy all your you buy
all your tablecloths, you buy your food supplies, your salt, shakers, all that stuff, and all the restaurants in the neighborhood, you know,
do that. Now, let's imagine for a second that that vendor went out of business during the pandemic, because they were hit hard. And they were
you know, all their customers were restaurants. And so they were hit hard. They go out of business, their domain name is gone. And you might
be thinking, well, what's really what would the value of that be? Imagine you could buy that domain, this is the place where all your
potential customers are going to be clicking a link and going to now you own the domain, you can't resurrect their business, per se, but you can
redirect them to your site. And you can create a customer experience that, you know, lets them know I know what you were seeking. Right? But
here's what we do that can still help you. So the customers can be like, Whoa, I was looking for my restaurant vendor, I ended up on the funding
website, create a customer experience that's built around what they were expecting. And so you can actually create custom tailored landing pages
for the domains that you acquire. So the domains that you acquire, that are expired, are not exactly what you do, create a custom tailored
landing page that's built around what the customer was expecting, and then ease them towards the product that you offer.
Johny Fernandez: So does that mean that's more work for the person that's buying the domain?
Sean Murray: Yes.
Johny Fernandez: Or is it about working smarter? Not harder?
Sean Murray: So I think so creating a landing- so it's a good question, right? But creating a landing page doesn't have to be hard. You should
already be working with somebody who can create pages for you on your site. Maybe it's you. If you know how to code you can do it yourself if
you're using you know a basic website maker, you can create a landing page and not put in a whole lot of work. I don't think it's that much
work to create a landing page and if you think that it's too much work then I think you should probably be speaking with a you know a website
expert who can do that part of it for you because if that's the hurdle and all this like you know it's too much work. I really just wanted to
buy the domain and be done with it
Johny Fernandez: Because I feel a lot people- that's a lot of people think. You think that they're like hey, I'm gonna buy this that's it.
And then
Sean Murray: Well and that's why you'll probably be disappointed like I bought all these domains are redirected them and then all these
customers clicked and nothing happened. You still have to do the convert- you still have to focus on conversions, and marketing and
sales. You can't give up on the on the important part of can been seeing a prospect why they should work with you. It's lot like, you can just
build it and they will come, you have to still do the selling part of it.
Johny Fernandez: That's interesting. And a lot of people don't know that. That's something to take into consideration if you want to use it,
you know, and you want to buy the domain and, and whatnot. So
Sean Murray: Yeah, it's kind of like if someone calls you and they're like, Hey, I'm interested in a loan, and you're like, Okay, and you
don't say anything at all? Like I don't want to do anything. It's the same if you're buying a domain, you're redirecting them to your site,
and they got there and they're like, this is different than what I was expecting. You have to do your part. And that is now quite an experience
that's going to convince them to work with you and an offer, you know, and provide them with whatever product that you give..
Johny Fernandez: Well, definitely an interesting article. If you haven't read it, go ahead and log on to deBanked.com. And then also, for any of
our other articles and information about events like Broker Fair, that's gonna be happening on December 6, you can go ahead and also log on to
debanked.com. And also follow us on our different platforms. We have Instagram, Facebook, social media, LinkedIn, definitely follow us. So
excited for Broker Fair, it's gonna be a big deal this year, because first time and yeah, you know, since pre COVID, so it'll be exciting. So
if you haven't signed up again, check that out. Sean, anything else wants that before we wrap up.
Sean Murray: That's it. Thank you for tuning in. And we'll see you next time.
Johny Fernandez: See you guys next time.