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Sean Murray: deBanked content is
genuine. We do not have the

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business model of advertorials,
where you can pay to be in a

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story or you can pay us to
feature you or profile you.

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Yeah, we've actually never done
that. Yeah. And we've had, we've

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had a lot of people approached
us to do that. Because it turns

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out, it's a pretty common
business model for other media

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outlets, where you could say,
you know, let me pay you this

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amount of money, do a feature on
me. And the media outlet, you

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know, they're able to kind of
wipe your hands clean by putting

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the word paid advertisement at
the top even though it's styled

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like a story. Yeah. Right. And
there, I guess, banking on

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people not knowing the
difference. Yeah. And I guess it

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works with, you know, both ways.
We've never done that. And the

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reason I posted it, though, on
LinkedIn was, we've had a few

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people. And on Facebook,
whatever social media speculate

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that some of the stories we've
created, they wanted, they're

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trying to figure out, how much
did these people pay you to get

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into that? deBanked story? Yeah,
they were convinced. Yeah.

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Right. They couldn't believe
that we would post genuine

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content other because it maybe
they didn't like the subject.

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Yeah. Or they didn't feel the
subject was important enough. I

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don't I don't know what you
know, where it comes from? Yeah.

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But they really, you know,
there's this thought that if

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somebody is willing to pay, we
will just post it on the site.

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We just won't do that. And, and,
you know, I don't think I don't

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think we'll ever do that. Yeah,
I think the secret to our

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success has been creating
genuine content.

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Johny Fernandez: Yeah.

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Sean Murray: And sometimes we'll
get the comment that you really

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should do a story about this
person, or this company, or that

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or this or that. And we're
always looking for what's the

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story element of anything. So we
profiled someone you're like,

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what, you know, what

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do they do?

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Why that right? It's probably
because there's something unique

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about their life, or what they
did in business, or it's

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relevant to a story we're trying
to tell at the time. Yeah,

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right. And so I think when
people are looking at, you know,

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why, there's, there's always
some sort of reason not for

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profit, but we're in the
business of telling stories. And

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so, you know, that's, that's
what we we go out there. And,

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and try to tell. And by the way,
sometimes when people ask, how

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come I'm not in the story, you
could be, all you have to do is

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reach out to us, it's as easy as
that doesn't mean we're going to

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write about you. In fact, we do
decide not to write about a lot

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of different things. Yeah,
right. And just because you have

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a company, just because you're
starting up, doesn't mean we're

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going to write about it. Yeah.
But if you had something truly

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unique and different, I don't
just mean like a lower cost

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product, or you're building a
technology, that something truly

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different, we may be interested
in it. Or if you have a life

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story, that's interesting, tell
us, maybe we want to tell it.

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But if you don't talk to us,
then we're never going to know

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you. And we're not going to
write about it. Because we also

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have to verify the things that
we write about. And so if

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someone else recommends you,
when we talk to this person,

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that person or the person who
you recommended, doesn't want to

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talk to us, we're not going to
write it.

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Johny Fernandez: And it's it's
something awesome to point out

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that if people reach out to us
like today, we may hold on to

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that and use it sometime in the
future, like not necessarily,

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you know, this month or next
month, but when we have

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something that's related to that
topic, or that person, we can

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use it, you know, have it in our
folder and use it when it's

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necessary. So it's interesting,
like people always have this

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concept that like, oh, man,
like, if I reach out to them

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today, we may be highlighted
tomorrow, and a store will come

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out on us. But no, it's a
process. And people have to

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understand that at the end of
the day, you know, they might

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not be used now. But it's always
in our system. And we can pull

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it out and say, Hey, you know,
we'd love to hear from you. We'd

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love to profile this person. And
yeah.

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Sean Murray: Yeah, I mean, it
could literally take two or

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three months, from the time
we've interviewed you to the

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time we use it in a story.
That's not uncommon. So if we,

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if we talk to you today, and
there's nothing about you today,

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it doesn't mean we're not going
to use it. It might mean that,

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but it also could mean that
we've got a good spot for things

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you've said to be in a story
that we're working on. And it

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could have come about in like,
you know, two to three months.

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There's also the, you know, the
issue of, we'll be working on

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stories, and we're ready to
getting ready to put them out.

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And we try to fact check,
basically everything right? So

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we have stories die at the
finish line, where it's been

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written, it's been proof read,
and then we go when we do a

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quick little check of certain
facts, and we realize we can't

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run the story. Something is
wrong. Something is easily

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disproven. The moral character
of the person, something,

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whatever it is, and we decide
that we can't run the story.

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That's sometimes that explains
why there's no story. Worry, you

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know, every, you know, every
single day is because we did

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have a queue of content lined
up. And when it gets to the, you

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know, the fact checking we do
fact checking throughout, but

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there's always that last bit of
fact checking and it can call

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the story to, to get killed. So
it's kind of a bummer. But in

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you know, in real journalism,
you can't just publish

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everything that's out there.
Right. And the old days of

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Gawker, I don't know, I don't
know if you guys out there

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remember Gawker, but their whole
thing was just publish, and just

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worry about it later. And mainly
because their, their subjects

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were celebrities. And so he
could basically say whatever you

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want, that's what they thought
anyway. But we have a lot of

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content that we work hard on,
that ends up not going anywhere.

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That's that's a bummer. But
that's just the way it is right?

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We're trying to put out the most
accurate, informative and

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entertaining information that we
can.

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Johny Fernandez: Yeah. So please
reach out to us. Don't be

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scared.

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Sean Murray: info@debanked.com

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Johny Fernandez: There you go.