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Johny Fernandez: So the next big thing Daily Funder, you know, there's a
good question there. That has pretty much caught everyone's attention. The

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question was addressed to ISOs about what makes a great funder. So that's
been a thread that's been popular. And they've had a lot of different

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comments on that thread, from dozens of people addressing it. So let's talk
about that. Let's talk about what exactly are people saying that makes a

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great funder?

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Sean Murray: Yeah, so a lot of the responses on there, you know, it's
anecdotal. It wasn't like a formal survey. And I'm not the one who posted

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it. I don't even remember who posted it. But I did see that on there. And
I'm glad you brought it up, though, because it's a question that that's

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asked a lot. In a world where there's a lot of funding companies, kind of
knowing what ISOs or brokers are looking for, can really help you roll out

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what your game plan is going to be. And the answers that I saw from the
limited responses that were on there, there were like 10 or so are in line

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with what I've heard, generally, and from other people. And they were speed
is very important. Low stips, and transparency/ good communication. And if

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they slash because they're kind of the same, but not really, the
communication, part of it is letting the broker know exactly what's going

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on with the deal. You don't want to tell them it's approved only for later
on and be like, well, we actually need a lot more paperwork, right? Because

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then they look kind of bad to their own client, when they miss communicate
how far along the application is. And then the other part of it is

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transparency and good communication is part of transparency, letting people
know where the deal is, right. But the other part of transparency is

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letting the world know exactly who you are. And I think what some people
forget, is that, even if they are trustworthy themselves, and they

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communicate that a one to one in one to one conversation, is that in
today's world, we're all doing our homework to an extent to check, right?

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So after that phone call or email that went so well. A lot of times what's
happening is people are then going on to Google and looking you up. And

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they want to see what's been said about you, they want to see if you have a
presence. And if you don't have a presence, and this happens more often

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than not, it's a bad sign. How can I trust working with how can I trust you
know, you to be someone to work with when you don't exist on the internet

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in 2021, right?

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Johny Fernandez: Because that carries a reputation, period, like people,
whether it's, you know, in the industry or out of the industry, your name

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will be googled, if you're even a referral and to see what other people are
saying about you and and even if  you're working at a different place, for

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example, like people go to Glassdoor or they look at you like so it's it's
it's very much true that the reputation will follow you but then also

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what's been said the digital trail. It's also super important.

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Sean Murray: You know, part of it is people want to know if you can be held
accountable and if there's nothing about you online. It's hard to hold you

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accountable? Because there's no way to even say anything about you. Because
you don't exist, you have no footprint. Yeah, right. Like, if I have a good

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experience or a bad experience, I want to be able to add on to the Yelp
review. Or I want to be able to go on to your Facebook page or Instagram,

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and communicate that. But if there's nothing about you, if you're out there
wondering, like, I don't understand why this partner didn't sign up with

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me. And all you have, you know, all you have is a website, and a Facebook
page. And that's it, you should really start wondering about what else you

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can do to make sure that your brand is, you know, extended even further
beyond that, it's not enough to just have a Facebook page and a website.

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You have to have a lot more, and people will be more willing to trust you.
If you have all that stuff.

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Johny Fernandez: Yeah, it's a great piece of advice, especially for people
that you know, either starting out or just trying to make in business.

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Sean Murray: Yeah. And you know what, having bad reviews online, might not
hurt you. If there's a lot of stuff. Like if you have 10 pages worth of

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stuff on you on Google, that some of it is bad. People might actually take
that as a good thing, that there's just so much about you. And they can

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digest the good, they can digest the bad and make an educated decision. And
that's more helpful to them than there being nothing about you at all.

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Johny Fernandez: Yeah, it's good. It's really good piece of information.