00:00.750 --> 00:08.340 Johny Fernandez: So the next big thing Daily Funder, you know, there's a good question there. That has pretty much caught everyone's attention. The 00:08.340 --> 00:16.710 question was addressed to ISOs about what makes a great funder. So that's been a thread that's been popular. And they've had a lot of different 00:16.980 --> 00:25.440 comments on that thread, from dozens of people addressing it. So let's talk about that. Let's talk about what exactly are people saying that makes a 00:25.440 --> 00:26.220 great funder? 00:26.270 --> 00:32.210 Sean Murray: Yeah, so a lot of the responses on there, you know, it's anecdotal. It wasn't like a formal survey. And I'm not the one who posted 00:32.210 --> 00:39.230 it. I don't even remember who posted it. But I did see that on there. And I'm glad you brought it up, though, because it's a question that that's 00:39.230 --> 00:50.420 asked a lot. In a world where there's a lot of funding companies, kind of knowing what ISOs or brokers are looking for, can really help you roll out 00:50.420 --> 00:59.120 what your game plan is going to be. And the answers that I saw from the limited responses that were on there, there were like 10 or so are in line 00:59.120 --> 01:14.210 with what I've heard, generally, and from other people. And they were speed is very important. Low stips, and transparency/ good communication. And if 01:14.210 --> 01:24.020 they slash because they're kind of the same, but not really, the communication, part of it is letting the broker know exactly what's going 01:24.020 --> 01:29.690 on with the deal. You don't want to tell them it's approved only for later on and be like, well, we actually need a lot more paperwork, right? Because 01:29.690 --> 01:38.660 then they look kind of bad to their own client, when they miss communicate how far along the application is. And then the other part of it is 01:38.660 --> 01:46.940 transparency and good communication is part of transparency, letting people know where the deal is, right. But the other part of transparency is 01:47.060 --> 01:59.180 letting the world know exactly who you are. And I think what some people forget, is that, even if they are trustworthy themselves, and they 01:59.180 --> 02:10.430 communicate that a one to one in one to one conversation, is that in today's world, we're all doing our homework to an extent to check, right? 02:11.120 --> 02:20.990 So after that phone call or email that went so well. A lot of times what's happening is people are then going on to Google and looking you up. And 02:20.990 --> 02:28.370 they want to see what's been said about you, they want to see if you have a presence. And if you don't have a presence, and this happens more often 02:28.370 --> 02:37.340 than not, it's a bad sign. How can I trust working with how can I trust you know, you to be someone to work with when you don't exist on the internet 02:37.370 --> 02:38.960 in 2021, right? 02:41.510 --> 02:48.800 Johny Fernandez: Because that carries a reputation, period, like people, whether it's, you know, in the industry or out of the industry, your name 02:48.800 --> 02:56.420 will be googled, if you're even a referral and to see what other people are saying about you and and even if you're working at a different place, for 02:56.420 --> 03:04.880 example, like people go to Glassdoor or they look at you like so it's it's it's very much true that the reputation will follow you but then also 03:04.880 --> 03:08.390 what's been said the digital trail. It's also super important. 03:08.450 --> 03:17.600 Sean Murray: You know, part of it is people want to know if you can be held accountable and if there's nothing about you online. It's hard to hold you 03:17.600 --> 03:25.820 accountable? Because there's no way to even say anything about you. Because you don't exist, you have no footprint. Yeah, right. Like, if I have a good 03:25.820 --> 03:32.270 experience or a bad experience, I want to be able to add on to the Yelp review. Or I want to be able to go on to your Facebook page or Instagram, 03:33.200 --> 03:40.610 and communicate that. But if there's nothing about you, if you're out there wondering, like, I don't understand why this partner didn't sign up with 03:40.610 --> 03:49.160 me. And all you have, you know, all you have is a website, and a Facebook page. And that's it, you should really start wondering about what else you 03:49.160 --> 04:01.880 can do to make sure that your brand is, you know, extended even further beyond that, it's not enough to just have a Facebook page and a website. 04:02.600 --> 04:08.060 You have to have a lot more, and people will be more willing to trust you. If you have all that stuff. 04:08.540 --> 04:14.600 Johny Fernandez: Yeah, it's a great piece of advice, especially for people that you know, either starting out or just trying to make in business. 04:14.660 --> 04:24.140 Sean Murray: Yeah. And you know what, having bad reviews online, might not hurt you. If there's a lot of stuff. Like if you have 10 pages worth of 04:24.140 --> 04:32.720 stuff on you on Google, that some of it is bad. People might actually take that as a good thing, that there's just so much about you. And they can 04:32.720 --> 04:42.110 digest the good, they can digest the bad and make an educated decision. And that's more helpful to them than there being nothing about you at all. 04:42.180 --> 04:45.060 Johny Fernandez: Yeah, it's good. It's really good piece of information.