Johny Fernandez: So the next big thing Daily Funder, you know, there's a good question there. That has pretty much caught everyone's attention. The
question was addressed to ISOs about what makes a great funder. So that's been a thread that's been popular. And they've had a lot of different
comments on that thread, from dozens of people addressing it. So let's talk about that. Let's talk about what exactly are people saying that makes a
great funder?
Sean Murray: Yeah, so a lot of the responses on there, you know, it's anecdotal. It wasn't like a formal survey. And I'm not the one who posted
it. I don't even remember who posted it. But I did see that on there. And I'm glad you brought it up, though, because it's a question that that's
asked a lot. In a world where there's a lot of funding companies, kind of knowing what ISOs or brokers are looking for, can really help you roll out
what your game plan is going to be. And the answers that I saw from the limited responses that were on there, there were like 10 or so are in line
with what I've heard, generally, and from other people. And they were speed is very important. Low stips, and transparency/ good communication. And if
they slash because they're kind of the same, but not really, the communication, part of it is letting the broker know exactly what's going
on with the deal. You don't want to tell them it's approved only for later on and be like, well, we actually need a lot more paperwork, right? Because
then they look kind of bad to their own client, when they miss communicate how far along the application is. And then the other part of it is
transparency and good communication is part of transparency, letting people know where the deal is, right. But the other part of transparency is
letting the world know exactly who you are. And I think what some people forget, is that, even if they are trustworthy themselves, and they
communicate that a one to one in one to one conversation, is that in today's world, we're all doing our homework to an extent to check, right?
So after that phone call or email that went so well. A lot of times what's happening is people are then going on to Google and looking you up. And
they want to see what's been said about you, they want to see if you have a presence. And if you don't have a presence, and this happens more often
than not, it's a bad sign. How can I trust working with how can I trust you know, you to be someone to work with when you don't exist on the internet
in 2021, right?
Johny Fernandez: Because that carries a reputation, period, like people, whether it's, you know, in the industry or out of the industry, your name
will be googled, if you're even a referral and to see what other people are saying about you and and even if you're working at a different place, for
example, like people go to Glassdoor or they look at you like so it's it's it's very much true that the reputation will follow you but then also
what's been said the digital trail. It's also super important.
Sean Murray: You know, part of it is people want to know if you can be held accountable and if there's nothing about you online. It's hard to hold you
accountable? Because there's no way to even say anything about you. Because you don't exist, you have no footprint. Yeah, right. Like, if I have a good
experience or a bad experience, I want to be able to add on to the Yelp review. Or I want to be able to go on to your Facebook page or Instagram,
and communicate that. But if there's nothing about you, if you're out there wondering, like, I don't understand why this partner didn't sign up with
me. And all you have, you know, all you have is a website, and a Facebook page. And that's it, you should really start wondering about what else you
can do to make sure that your brand is, you know, extended even further beyond that, it's not enough to just have a Facebook page and a website.
You have to have a lot more, and people will be more willing to trust you. If you have all that stuff.
Johny Fernandez: Yeah, it's a great piece of advice, especially for people that you know, either starting out or just trying to make in business.
Sean Murray: Yeah. And you know what, having bad reviews online, might not hurt you. If there's a lot of stuff. Like if you have 10 pages worth of
stuff on you on Google, that some of it is bad. People might actually take that as a good thing, that there's just so much about you. And they can
digest the good, they can digest the bad and make an educated decision. And that's more helpful to them than there being nothing about you at all.
Johny Fernandez: Yeah, it's good. It's really good piece of information.