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Johny Fernandez: Let's talk about the new functionality for deBanked
advertisers. This is something that was just announced this week, something

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we've been working on for the last couple of months. So kind of walk us
through what that's going to look like.

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Sean Murray: Sure, yeah. So we obviously have we have banner ads on our
site, I'm sure you've seen them, right. And I think when people come to our

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site, they think of that as the advertising. But that's really just one
piece of it. ads also run on a mobile, and we also have a funder page. So

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if you're an advertiser, and you're a funder, you go in a special funder
directory, and it's actually one of the most popular pages on our site.

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It's been that way for a while, we weren't telling people. Because we
wouldn't want to give it away that this was kind of like a magic page. But

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if you're advertising you're funder, you're you're already on there. And
we're always thinking about how can we maximize the value for the

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advertisers? And maybe that's maybe that's surprising. Maybe people didn't
think that we thought that? We absolutely do. And we like when our

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advertisers are equally as engaged in maximizing that value. And a lot of
them are tracking the the clicks that they get on their end, but not not

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everybody, right, we get that not everyone is there. And we would get some
companies emailing us and asking us for a report at the end of each month

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saying how many clicks did I get? Yeah. And you know, we would literally
export something into Excel, or copy and paste it into an email and send it

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off. But we were thinking, not only is that a little bit of work, but to
get that information, 30 days after it's happened. It's lost its value,

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because those visitors have already come and gone. And if you're sitting
there wondering how can we increase the conversions, it's a little late in

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the game. So what this new functionality does, it allows you to at least
track the clicks that you're getting in real time. So you can log into a D

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bank account, it'll show you the ads that you're running. And it will tell
you a live running tally of how many clicks you got. Not gonna tell you who

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the visitors are, you know, so that data is kept confidential. So we're not
revealing who the visitors are? And in most cases, we don't even know.

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Right, yeah. You know, it's obviously someone interested in the industry as
part of the ecosystem.

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on to that data. But you can track the clicks in real time. So if you
started off, if you started off the day with, with five and then, you know,

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by noon, you're up to eight, you can be like, well, we had three people,
what did they do? And then hopefully, there's some analytics software on

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their side where they can say this person came on. They clicked here, they
clicked here, and then they clicked away. And they left, and a why. Or they

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we're on this one page for 10 minutes. And then nothing happened. Or maybe
something did happen. We got we did get a phone call around then. Right?

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And so we just want to aid these companies with how they maximize the
clicks that they're getting, because we're spreading a lot of traffic

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around a lot. Yeah, this is B2B industry, you know, if we were catering to,
let's say, consumers and borrowers, so we were getting millions of

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visitors, but we're a B2B industry. So let's say you got you know, 5, 10
clicks on your ad in a single day in a B2B business, right? That's

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significant. If you sign up just one of those partners, that could turn
into a relationship that can produce hundreds of thousands of dollars worth

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of revenue per year. So these are things that I hope that our clients are
taking great care to monitor. And if they're, you know, if they're not,

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we're happy to help. And so part of it is giving them access to their live
clip data now, but we're also offering another service. And that is that we

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will create a white label landing page that will do all the things that,
you know, maybe you're not able to do on your own. And that's trying to

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optimize for conversions. These are things you have to think about even in
a B2B business. Because it's not just about losing a $20 sale on your

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Amazon store, this could be somebody who clicked on your site, who could
have brought hundreds of thousands of dollars worth of business to you, and

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clicked off and went on to the next ad, because there's your landing pages
wasn't optimized very well. Things like a prominent phone number, a short

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contact form, a call to action, why you should reach out, a message that
speaks to that person clicking right if you're sending somebody to a

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homepage. And the homepage is geared towards a consumer or a merchant. And
the person clicking who you're trying to get is a broker. Well, they've

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gone to your homepage now. And now all the messaging doesn't match up.
Right? Now they have to figure out why are they there? What do you do,

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because they're going to forget after they click the ad. And they, they
need to now know how to contact you. And it might not be the site might not

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be optimized to guide them to where you want them to be. So we're working
with a third party for the for the landing pages. So but if you need a

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landing page that's optimized for conversion, it's something that we can
help you with, and it will actually be a deBanked hosted landing page. So

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it would be like a deBanked.com. Slash, you know, your name here type of
thing. So people would also feel like it's part of the deBanked experience,

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right? Because if you're on the deBanked website, you know, what a page
looks like, you know, what a post looks like, you know, the homepage looks

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like, and then you click a link, and you go to some other totally, you
know, differently to design site, and you have to now get used to that

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interface. And if it's not an optimized landing page, good chances and get
lost. So the landing page that we're we can create for you, is meant to

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kind of keep you immersed into the deBanked experience. It's transparent,
in that it's pretty obvious that it's a third party, obviously, you're not

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applying to, you know, to deBanked, or some type of service. But it keeps
people within, you know, the same kind of realm of user interface. And so

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that's what we've just rolled out.

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Johny Fernandez: Awesome. So I know, there's people watching, what if
they're interested in joining and having you guys help them, you know, with

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this type of advertising? How do they get in contact with you? And what's
the process like?

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Sean Murray: I like that layup Yeah. So how do you get in touch with us
call, you know, call now, you can call our phone number, or send us an

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email, we're happy to set you up. We also have an in house graphic designer
who can create your ad and get you up to the right, so we can create your

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ad, we can create the landing page. So the ad that people click, we can
create the landing page that people go to, can be on the deBanked website.

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And then in terms of monitoring what happens, we can do that for you, too.
So if you're in a B2B business, right, and every single click matters,

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these are things that hopefully, if you haven't been taking advantage of
you're not doing any, you know, on your own, we're happy to do these things

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for you. These are things that we think about, we're not just about putting
out great articles. We care about the user experience ourselves, too. Not

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just for advertisers, right? People come to our site, hoping to get a
question answered, or a problem resolved. So if your problem is I need to

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work with the funder. I'm a broker, though people I'm working with aren't
good enough, I come to the deBanked website, then I get lost clicking one

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of the ads in it, you know, it doesn't result in me getting what I want.
That actually reflects on us, because they went to the deBanked website.

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And they're like, Well, I didn't actually get you know, I got lost in a sea
of funders. And I didn't know where to click and I didn't end up working

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with anyone. That's bad for us. So I want that person to be like, I went to
the deBanked website. And if I was looking for a funder, doesn't have to be

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a funder, whatever, whatever type of partner it is, I ended up getting what
I wanted. Yeah, it's good for the funder, or the partner. It's good for the

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user. And it's good for us. And these are things that we think about in
terms of, you know, help making sure that the industry grows and that our

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brand grows.

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Johny Fernandez: Awesome, exciting.

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Sean Murray: Thanks.

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Johny Fernandez: All right, so that's gonna be it for us today. We're gonna
be wrapping up now. So definitely see you guys next time here on deBanked

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TV. I'm Johny Fernandez.

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Sean Murray: And I'm Sean Murray

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Johny Fernandez: I'll see you guys next time.