1 00:00:00.000 --> 00:00:02.685 Alright, welcome back to the B2B Finance Expo, 2 00:00:02.685 --> 00:00:03.605 and we're talking to different people 3 00:00:03.605 --> 00:00:04.885 here attending the event. 4 00:00:05.065 --> 00:00:08.165 So for those that don't know, you introduce yourself 5 00:00:08.385 --> 00:00:09.965 and, uh, the company that you're with. 6 00:00:10.665 --> 00:00:12.645 Uh, my name is Nir, near Noer. 7 00:00:12.925 --> 00:00:16.845 I am the owner and CEO of Peak Financial Co. We're a broker. 8 00:00:18.135 --> 00:00:22.485 We're based, uh, outta Los Angeles. That's pretty much it. 9 00:00:22.865 --> 00:00:25.205 All right. So talk to me about, uh, the clients 10 00:00:25.265 --> 00:00:26.645 and the customers that you're working with. 11 00:00:26.745 --> 00:00:29.445 Uh, who specifically is, uh, your ideal clientele? 12 00:00:30.825 --> 00:00:32.765 Really anybody who wants, uh, funding. 13 00:00:33.025 --> 00:00:36.405 Um, but the industries that seem to work for us are, uh, 14 00:00:36.925 --> 00:00:37.925 construction and trucking. 15 00:00:38.305 --> 00:00:40.125 Uh, we've had a lot of success with them 16 00:00:41.705 --> 00:00:45.805 and, uh, every once in a while you get a nice, uh, 17 00:00:46.125 --> 00:00:47.725 restaurant, a big one, like a chain 18 00:00:48.155 --> 00:00:50.405 that might need some funding, so we help them out as well. 19 00:00:51.025 --> 00:00:53.005 So coming into the B2B finance expo, 20 00:00:53.005 --> 00:00:56.405 obviously there's different, uh, opportunities here 21 00:00:56.405 --> 00:00:57.525 to meet different people and network. 22 00:00:57.745 --> 00:01:00.805 Uh, what's been the benefit for you so far, would you say? 23 00:01:01.585 --> 00:01:04.205 Uh, meeting a lot of, uh, new lenders. 24 00:01:04.505 --> 00:01:05.605 Uh, that's always a plus. 25 00:01:05.945 --> 00:01:09.845 Um, a couple guys over here in the tech industry with, uh, 26 00:01:09.945 --> 00:01:12.045 the different, uh, methods of reaching out to our clients. 27 00:01:12.045 --> 00:01:15.445 That's always nice. Uh, I like the integration 28 00:01:15.445 --> 00:01:18.685 of the ais now that are, uh, are, 29 00:01:18.865 --> 00:01:20.925 are gaining traction in this industry. 30 00:01:21.425 --> 00:01:25.845 Um, yeah, just the streamlining of the whole process from, 31 00:01:25.865 --> 00:01:29.885 uh, client, uh, initial phone call to funding. 32 00:01:30.465 --> 00:01:33.325 So for someone watching this, they're trying 33 00:01:33.325 --> 00:01:35.565 to build their business, uh, why, why, 34 00:01:35.585 --> 00:01:36.725 why would you say it's important for them 35 00:01:36.725 --> 00:01:37.765 to come to an event like this? 36 00:01:39.285 --> 00:01:42.885 I believe networking is always, um, a good base 37 00:01:42.905 --> 00:01:44.925 to have in your, in your company. 38 00:01:45.545 --> 00:01:47.765 The more people you know, the more opportunities you can 39 00:01:47.765 --> 00:01:49.005 have, the more doors open 40 00:01:49.945 --> 00:01:52.765 and there's a nice showing out here this time 41 00:01:52.905 --> 00:01:56.445 and just, uh, meeting new people, we can open those doors. 42 00:01:57.105 --> 00:01:59.805 And then for people that are interested, uh, you know, 43 00:01:59.805 --> 00:02:02.765 in kind of specifically pivoting more towards, uh, 44 00:02:03.315 --> 00:02:06.725 equipment financing and, and working with the clients 45 00:02:06.745 --> 00:02:08.005 and customers that you work with, 46 00:02:08.315 --> 00:02:09.365 what advice would you have for them? 47 00:02:10.825 --> 00:02:15.005 Go all out. I, uh, try never to turn down a client. 48 00:02:15.425 --> 00:02:18.605 Um, hopefully I'm able to help every single customer 49 00:02:18.605 --> 00:02:22.325 that comes through our door and, you know, just, uh, 50 00:02:22.355 --> 00:02:23.565 keep listening to their needs 51 00:02:23.945 --> 00:02:26.645 and I'm sure you'll be able to find a solution for it. 52 00:02:27.345 --> 00:02:28.645 And what's been your biggest takeaway 53 00:02:28.645 --> 00:02:30.325 that you're gonna leave Vegas with? 54 00:02:32.605 --> 00:02:37.085 Gambling is bad. Um, uh, 55 00:02:37.795 --> 00:02:40.885 just that, uh, this industry is, uh, is ever changing 56 00:02:40.945 --> 00:02:42.285 and it changes very, very quickly 57 00:02:42.665 --> 00:02:44.765 and it's important to meet the right people 58 00:02:44.825 --> 00:02:46.485 who can keep up with that change. 59 00:02:46.955 --> 00:02:49.605 Awesome. And great piece of advice you just gave here, 60 00:02:49.605 --> 00:02:51.325 especially for people that are just starting out, is 61 00:02:51.325 --> 00:02:53.245 that this is a ever evolving industry 62 00:02:53.305 --> 00:02:55.125 and it's always good to keep up and, 63 00:02:55.125 --> 00:02:56.525 and be a student like I like to say. 64 00:02:56.585 --> 00:02:58.325 So yeah. Awesome. Well, thank you so much for your time. 65 00:02:58.325 --> 00:02:59.405 Appreciate it. Again, 66 00:02:59.625 --> 00:03:01.525 if you're interested in coming next year 67 00:03:01.665 --> 00:03:04.325 or you're watching this, there's a previous recording, 68 00:03:04.925 --> 00:03:07.685 remember always be a student of this industry. 69 00:03:08.305 --> 00:03:08.965 See you guys later.