1 00:00:00.825 --> 00:00:03.365 And welcome back to Broker Fair 2025. 2 00:00:03.585 --> 00:00:04.805 I'm Johnny Fernandez, 3 00:00:05.065 --> 00:00:09.165 and we are here with a familiar face to the D Bank family. 4 00:00:09.975 --> 00:00:12.125 Sonya, it's so good to see you. I 5 00:00:12.155 --> 00:00:13.155 Know. I'm 6 00:00:13.155 --> 00:00:14.845 so happy to be back over here. 7 00:00:15.385 --> 00:00:17.565 So first, for the people that don't know you, 8 00:00:20.675 --> 00:00:22.805 your name and the company that you're with, 9 00:00:23.865 --> 00:00:25.965 My name is Sonia Alveo Lynch, 10 00:00:26.025 --> 00:00:29.485 and I'm the CEO of Latin Financial and Sharp Capital. 11 00:00:30.465 --> 00:00:34.285 So you guys have been in the industry for a while? Yes. 12 00:00:34.505 --> 00:00:37.485 We just turned 10 years last week. 13 00:00:37.985 --> 00:00:41.005 10 years. So what makes you guys different from 14 00:00:41.945 --> 00:00:43.125 people in this industry, 15 00:00:43.125 --> 00:00:44.565 from other companies in this industry? 16 00:00:45.745 --> 00:00:49.325 You know what? We are so good with educate, 17 00:00:49.715 --> 00:00:51.605 educating the, the business owners. 18 00:00:51.825 --> 00:00:54.805 We are so good giving back to the, the community. 19 00:00:55.265 --> 00:00:58.945 We are, you know, we are unique. 20 00:00:59.325 --> 00:01:01.145 We are here for the Spanish market. 21 00:01:01.365 --> 00:01:03.905 We are here to make a difference. 22 00:01:04.325 --> 00:01:06.865 So I think it's because it's a family owned company. 23 00:01:07.065 --> 00:01:08.345 I think we take pride of that 24 00:01:08.645 --> 00:01:10.945 and we continue to do amazing things. 25 00:01:11.645 --> 00:01:13.265 So when it comes to clients 26 00:01:13.565 --> 00:01:17.105 and the people that you work with, who specifically are you, 27 00:01:17.165 --> 00:01:18.265 are you looking to work with 28 00:01:20.585 --> 00:01:21.585 Business wise? Yeah. 29 00:01:21.585 --> 00:01:25.385 If it is, and you know what? 30 00:01:25.405 --> 00:01:27.305 And it's type of business to be honest with you 31 00:01:27.565 --> 00:01:29.305 and here and thank you by the way. 32 00:01:29.345 --> 00:01:32.185 I gotta come back and say thank you for the amazing job 33 00:01:32.185 --> 00:01:33.545 that you've been doing. 34 00:01:34.205 --> 00:01:37.105 And the bank always help my company. 35 00:01:37.585 --> 00:01:38.825 I gotta say thank you Sean. 36 00:01:39.245 --> 00:01:41.185 He never believes me, but you know what? 37 00:01:41.255 --> 00:01:44.665 They are making this possible for small companies like ours 38 00:01:45.205 --> 00:01:48.785 to do this, to relate, to make connections, 39 00:01:49.045 --> 00:01:51.985 to make sure you know what, right now just papa talking 40 00:01:52.045 --> 00:01:54.505 to a couple of lenders, I never knew 41 00:01:54.505 --> 00:01:55.905 that they were funding Puerto Rico 42 00:01:56.445 --> 00:01:59.185 and a couple of other lenders, they're like, Hey Sonia, 43 00:01:59.465 --> 00:02:01.385 I knew about the company, about doing business 44 00:02:01.385 --> 00:02:02.705 with the Latino community. 45 00:02:02.765 --> 00:02:05.865 How can we help? This is making a big difference 46 00:02:05.865 --> 00:02:07.385 and I'm so proud to be here. You know? 47 00:02:07.845 --> 00:02:10.225 So you've been to multiple banked events, 48 00:02:10.985 --> 00:02:13.945 A lot of Them, and you've had relationships built 49 00:02:13.945 --> 00:02:14.985 that started here. 50 00:02:15.095 --> 00:02:17.385 Yeah. Walk me through that. Some of those examples. 51 00:02:17.685 --> 00:02:19.505 You know what, EV that's one of the reasons 52 00:02:19.575 --> 00:02:23.345 that I keep coming back because those connections 53 00:02:23.405 --> 00:02:26.105 and then those one-on-ones that you're talking directly 54 00:02:26.105 --> 00:02:30.065 to the lenders or the representatives from those lenders, 55 00:02:30.575 --> 00:02:33.945 they make sure this is, this is a conversation that we have 56 00:02:34.245 --> 00:02:36.945 and I let them know, Hey, listen, I'm, I need this 57 00:02:36.965 --> 00:02:40.025 for my community, I need this in the Spanish community, 58 00:02:40.285 --> 00:02:41.865 or any community doesn't matter. 59 00:02:42.165 --> 00:02:44.545 But they do listen, you know, you make that connection, 60 00:02:44.545 --> 00:02:46.145 you build that trust. 61 00:02:46.845 --> 00:02:50.865 And I think that spaces like this make a big difference in 62 00:02:50.865 --> 00:02:53.225 company like ours that is community based 63 00:02:53.365 --> 00:02:55.225 and, you know, family based companies. 64 00:02:55.815 --> 00:02:57.865 Talk to me about personal relationships. 65 00:02:57.935 --> 00:02:59.685 That is very important. Yes. 66 00:03:00.265 --> 00:03:01.885 Why, why is it important for your business 67 00:03:01.885 --> 00:03:02.885 and for this industry? 68 00:03:03.955 --> 00:03:05.605 Just about trust and connections. 69 00:03:06.165 --> 00:03:08.205 I, it, it is very important. 70 00:03:08.825 --> 00:03:11.925 I'm sorry it's so loud that I'm getting confused right now. 71 00:03:12.185 --> 00:03:15.005 Um, no, no, no. It's very important to, to have 72 00:03:15.005 --> 00:03:18.005 that connections with the lenders and with other ISOs. 73 00:03:18.005 --> 00:03:20.605 You know, I don't see the competition anymore. 74 00:03:20.795 --> 00:03:23.445 Back in the day it was about, oh, you know, 75 00:03:23.445 --> 00:03:25.005 they're doing this similar as me, 76 00:03:25.025 --> 00:03:27.245 or they're comp No, we are not competitors. 77 00:03:27.705 --> 00:03:29.085 We here in the industry 78 00:03:29.085 --> 00:03:31.485 and I like to see more companies, 79 00:03:31.515 --> 00:03:34.645 more women owned companies, Latinas or woman. 80 00:03:34.825 --> 00:03:36.485 It doesn't matter your background. 81 00:03:36.985 --> 00:03:39.485 But, um, now we're here to stay 82 00:03:39.485 --> 00:03:41.965 and we just wanted to do everything that we have to do 83 00:03:41.985 --> 00:03:43.285 to educate the business owners. 84 00:03:43.465 --> 00:03:45.565 And I'll see you next year again. 85 00:03:45.945 --> 00:03:47.845 So for 2025, what is 86 00:03:47.845 --> 00:03:49.445 that gonna look like for your business? 87 00:03:51.665 --> 00:03:53.325 You know what, a lot of things have 88 00:03:53.565 --> 00:03:54.605 happened in the past year. 89 00:03:54.985 --> 00:03:59.205 Uh, we took a, a huge loss with my husband passing Brandon, 90 00:03:59.265 --> 00:04:01.045 and I miss you and you're here with me. 91 00:04:01.545 --> 00:04:03.845 Um, but I, I think 92 00:04:03.845 --> 00:04:06.285 that we just gonna continue what we created. 93 00:04:06.985 --> 00:04:09.845 Um, going back to basics, which is educational 94 00:04:10.225 --> 00:04:13.845 for the businesses and just grown, 95 00:04:13.985 --> 00:04:16.205 but grown the way that we've been doing it right now. 96 00:04:16.605 --> 00:04:19.725 I don't think that an iso like ours should be huge. 97 00:04:20.085 --> 00:04:22.805 I think it will be small, but competitive 98 00:04:22.865 --> 00:04:26.565 and educational in all sense of the whole process. 99 00:04:27.025 --> 00:04:29.565 So, I don't know, it just 2025 100 00:04:31.095 --> 00:04:32.985 line financial is coming for you, 101 00:04:33.015 --> 00:04:34.385 baby. I don't know what's coming. 102 00:04:35.085 --> 00:04:37.225 So for people that wanna get in contact with you 103 00:04:37.285 --> 00:04:38.825 and wanna do business with you, 104 00:04:38.895 --> 00:04:40.585 what is the best way for them to reach you? 105 00:04:41.125 --> 00:04:43.305 We everywhere, baby, everywhere. 106 00:04:43.375 --> 00:04:44.785 Line Financial is everywhere. 107 00:04:44.845 --> 00:04:48.905 No, but Line Financial, um, WW dot line financial.best 108 00:04:49.165 --> 00:04:53.225 and Sharp Capital best be here to stay and call us. 109 00:04:53.235 --> 00:04:55.585 Reach out to us and let's see what we can do 110 00:04:55.585 --> 00:04:57.705 to change the industry. Awesome. 111 00:04:57.705 --> 00:05:00.585 Well thank you so much for joining us again. 112 00:05:00.585 --> 00:05:02.625 Again, this is Sonya with Latin Financial. 113 00:05:02.795 --> 00:05:04.225 Again, if you're interested, she gave 114 00:05:04.225 --> 00:05:05.265 you the information, reach out. 115 00:05:05.285 --> 00:05:06.665 That's definitely something you want to do. 116 00:05:06.925 --> 00:05:09.105 But again, you're not gonna want to miss out on the other 117 00:05:09.105 --> 00:05:10.625 interviews that we have coming up.