1 00:00:00.395 --> 00:00:03.285 Welcome back to Broker Fair, 2025. 2 00:00:03.335 --> 00:00:06.965 We're here at Tribeca 360. I am with George Perry. 3 00:00:07.145 --> 00:00:09.565 George, for those that don't know you, go ahead, 4 00:00:09.715 --> 00:00:12.005 introduce yourself and the company that you're with. 5 00:00:12.195 --> 00:00:14.285 Yeah, of course. Uh, my name's George Perry. 6 00:00:14.365 --> 00:00:17.645 I am the CEO of True Low Capital, uh, Tru Low Capital. 7 00:00:17.705 --> 00:00:22.005 We started as a, uh, mortgage lender, private hard money, 8 00:00:22.305 --> 00:00:23.365 uh, mortgage loans, 9 00:00:23.825 --> 00:00:25.725 and we're recently kind 10 00:00:25.725 --> 00:00:29.205 of expanding our operations into mca, uh, 11 00:00:29.985 --> 00:00:33.805 and, uh, we are a direct funder for mca. Uh, 12 00:00:34.385 --> 00:00:37.205 So who exactly are you guys looking to work with? 13 00:00:38.405 --> 00:00:41.645 We are a, we only work with ISOs. 14 00:00:41.645 --> 00:00:45.005 We don't have a retail channel, so we're very ISO focused, 15 00:00:45.785 --> 00:00:47.885 um, you know, as far as that goes. 16 00:00:48.665 --> 00:00:51.245 Um, so I guess, you know, we're, we're out here looking 17 00:00:51.265 --> 00:00:55.245 to foster some, some great, uh, new ISO relationships. 18 00:00:55.945 --> 00:00:57.845 So is this your first banked event? 19 00:00:58.465 --> 00:01:02.205 It actually, the first one was the one in, uh, September. 20 00:01:02.305 --> 00:01:03.365 It was in Las Vegas, 21 00:01:03.625 --> 00:01:06.405 and we kind of, you know, went just to kind of see 22 00:01:06.405 --> 00:01:09.165 what this was all about, see if it might be a good fit, 23 00:01:09.165 --> 00:01:11.485 something we're interested in, and we really liked it. 24 00:01:11.625 --> 00:01:14.045 We liked the people that were really welcoming. 25 00:01:14.345 --> 00:01:18.245 So, um, we decided, you know, to kind of, 26 00:01:18.265 --> 00:01:19.805 uh, take the next step. 27 00:01:20.105 --> 00:01:21.725 And now we got a booth and, 28 00:01:22.305 --> 00:01:24.685 and, uh, you know, very excited to be here. 29 00:01:25.385 --> 00:01:27.805 So from the last event that you went to, were you able 30 00:01:27.805 --> 00:01:30.325 to develop relationships with people and actually sign them 31 00:01:30.325 --> 00:01:31.605 after you met them at the event? 32 00:01:32.305 --> 00:01:35.525 Uh, at the last event, yeah. Yeah, we met several. 33 00:01:36.065 --> 00:01:39.125 Um, it was almost like just a constant slew 34 00:01:39.125 --> 00:01:41.645 of just like meeting one good, you know, 35 00:01:41.645 --> 00:01:42.885 connection after the next. 36 00:01:43.065 --> 00:01:45.925 And we, uh, are still in contact with most 37 00:01:45.925 --> 00:01:46.965 of 'em from that event. 38 00:01:47.345 --> 00:01:49.765 And, uh, looking to hopefully do the same here. 39 00:01:49.945 --> 00:01:54.165 You know, just expand that, uh, those ISO relations and, 40 00:01:54.265 --> 00:01:57.845 and just, uh, meet some, some great, great brokers. Yeah. 41 00:01:58.345 --> 00:02:01.845 So for 2025, what exactly is that? 42 00:02:01.845 --> 00:02:03.125 Does that mean for your business? 43 00:02:04.185 --> 00:02:07.035 What does it mean? Like, as far as goals and, yeah, goals 44 00:02:07.335 --> 00:02:09.195 And like, what do you expect out of 2025? 45 00:02:09.595 --> 00:02:12.715 I would say we're j we're, we're mainly just focused on, 46 00:02:13.055 --> 00:02:16.995 uh, yeah, like, just, uh, we're, we're kind 47 00:02:16.995 --> 00:02:19.035 of like in the launch, you know, still, 48 00:02:19.115 --> 00:02:20.355 I would say in the launch space. 49 00:02:20.455 --> 00:02:21.675 So we're really new. 50 00:02:22.335 --> 00:02:25.755 And, uh, I would say the most important thing is just, yeah, 51 00:02:25.755 --> 00:02:30.315 just, uh, developing really solid relationships 52 00:02:30.625 --> 00:02:31.755 with our partners 53 00:02:32.415 --> 00:02:35.755 and, uh, you know, understanding what they're looking 54 00:02:35.855 --> 00:02:38.595 for in a funder, you know, speed 55 00:02:38.775 --> 00:02:41.475 and pricing, obviously, all of that's super important. 56 00:02:41.855 --> 00:02:46.155 So, yeah, just, you know, uh, I'd say just getting a, 57 00:02:46.315 --> 00:02:49.275 a deeper connection with all of our, our ISOs 58 00:02:49.295 --> 00:02:50.675 and just understanding how, 59 00:02:50.735 --> 00:02:52.395 how we can help their businesses more 60 00:02:53.015 --> 00:02:54.475 So personal relationships. 61 00:02:54.775 --> 00:02:56.075 How important is that 62 00:02:56.215 --> 00:02:58.235 for the business and for this industry? 63 00:02:59.195 --> 00:03:02.565 Well, that's the one thing I love about this industry is 64 00:03:02.565 --> 00:03:06.165 that it's still, you know, you hear all this AI talk 65 00:03:06.345 --> 00:03:08.405 and all, you know, all this automation talk, 66 00:03:08.425 --> 00:03:12.525 but in reality, this industry is still very much a 67 00:03:12.525 --> 00:03:14.045 relationship driven business. 68 00:03:14.065 --> 00:03:16.405 And that's one thing that really drew me to it, actually. 69 00:03:17.785 --> 00:03:20.085 So for people that are interested in working with you, 70 00:03:20.145 --> 00:03:21.925 what's the best way for them to contact you? 71 00:03:22.395 --> 00:03:26.085 Well, the best way to contact would be just visit our 72 00:03:26.115 --> 00:03:28.645 website, tru low capital.com. 73 00:03:29.075 --> 00:03:31.805 They can email info@trulowcapital.com, 74 00:03:31.985 --> 00:03:35.765 or they could call 3 1 0 9 6 1 6 7 1 1. And 75 00:03:35.765 --> 00:03:37.365 Spell truo for me for those 76 00:03:37.365 --> 00:03:39.085 that aren't, that are watching. And, and yes. 77 00:03:39.405 --> 00:03:43.205 T-R-U-L-O-T-R-U-L-O. Yeah. 78 00:03:43.865 --> 00:03:44.685 All right. All right, George. 79 00:03:44.685 --> 00:03:45.885 Well, thanks so much for your time. 80 00:03:45.885 --> 00:03:47.405 Thank you. Thanks much for chatting. Again. 81 00:03:47.515 --> 00:03:49.725 This is George Perry with Truo Capital. 82 00:03:50.025 --> 00:03:51.445 And again, you're gonna wanna stay tuned 83 00:03:51.445 --> 00:03:52.845 because we're gonna be talking to different people 84 00:03:53.225 --> 00:03:55.605 around the clock here at Broker Fair. 85 00:03:55.605 --> 00:03:56.325 2025.