1 00:00:00.585 --> 00:00:03.045 And welcome back to Broker Fair 2025. 2 00:00:03.045 --> 00:00:04.445 Throughout the day, we've been talking 3 00:00:04.585 --> 00:00:08.205 to different people in this industry about their roles 4 00:00:08.385 --> 00:00:10.565 and their company, their business, their growth, 5 00:00:10.585 --> 00:00:12.085 and what 2025 looks like. 6 00:00:12.585 --> 00:00:15.525 So we are here first and foremost. 7 00:00:15.655 --> 00:00:17.005 Let's start with the basics. 8 00:00:17.225 --> 00:00:20.845 Um, for those watching, introduce yourself, who you are, 9 00:00:20.945 --> 00:00:22.085 and the company that you're with. 10 00:00:22.635 --> 00:00:25.455 So my name is Camilla and I'm with Meridian Leads. 11 00:00:25.485 --> 00:00:27.855 I've been with the company for about three years now. 12 00:00:28.355 --> 00:00:31.495 Um, we've been in this space about 14 years now, 13 00:00:31.495 --> 00:00:33.895 providing marketing lead generation, 14 00:00:33.895 --> 00:00:35.655 helping both ISOs and funders. 15 00:00:36.335 --> 00:00:39.715 So walk me through, let's talk 2025. 16 00:00:40.425 --> 00:00:41.995 What has that looked like for you guys? 17 00:00:42.745 --> 00:00:43.795 Very, very busy. 18 00:00:44.305 --> 00:00:47.035 Very, very, it's a great time right now, especially 19 00:00:47.035 --> 00:00:48.675 with the tariffs going on and everything. 20 00:00:48.795 --> 00:00:50.515 A lot of business owners need the funding 21 00:00:51.015 --> 00:00:54.355 to either get supplies, um, you know, shipped back to them. 22 00:00:55.115 --> 00:00:56.155 'cause of the tariffs are high. 23 00:00:56.355 --> 00:00:59.515 They wanna get everything now, then after the tariffs go up. 24 00:01:00.335 --> 00:01:02.235 So building personal relationships. 25 00:01:02.435 --> 00:01:05.075 I mean, when you, when you're distributing leads, you're, 26 00:01:05.495 --> 00:01:07.835 you know, you're pretty much a core of 27 00:01:07.935 --> 00:01:09.195 how this business works. 28 00:01:09.895 --> 00:01:12.635 Why is it important to build good personal relationships 29 00:01:12.655 --> 00:01:13.875 across this industry? 30 00:01:15.195 --> 00:01:18.715 I mean, you talk to everybody on, on a phone or email, 31 00:01:18.715 --> 00:01:20.715 and you can't really see their face when you get 32 00:01:20.715 --> 00:01:23.355 to meet them in person and, you know, connect 33 00:01:23.355 --> 00:01:25.835 with little things like, I have a baby, you have a baby too. 34 00:01:25.855 --> 00:01:27.195 You kind of build that relationship 35 00:01:27.495 --> 00:01:29.715 and then you learn their side 36 00:01:29.715 --> 00:01:33.035 and then our side as well on how leads are generated, 37 00:01:33.295 --> 00:01:34.955 how you should market to leads. 38 00:01:34.975 --> 00:01:36.875 And I learn about what's going on in, you know, 39 00:01:36.935 --> 00:01:39.195 on their industry as well, on their side 40 00:01:40.175 --> 00:01:41.715 For 2025 in general. 41 00:01:42.135 --> 00:01:45.155 Um, building relationships is something that's important. 42 00:01:45.735 --> 00:01:48.035 Um, and I know adjustments, you know, 43 00:01:48.035 --> 00:01:48.995 people in this industry, 44 00:01:48.995 --> 00:01:50.075 they're making adjustments all the time. 45 00:01:50.345 --> 00:01:52.075 What do you think makes you guys different? 46 00:01:53.315 --> 00:01:55.715 I would say that it's, we've built the credibility. 47 00:01:56.205 --> 00:01:58.435 We've been, like I said, in the space for such a long time 48 00:01:58.435 --> 00:01:59.555 that everybody knows us. 49 00:01:59.565 --> 00:02:02.675 We're at all the events, you know, us by face, by name, 50 00:02:03.215 --> 00:02:04.675 and we're honestly very truthful. 51 00:02:04.675 --> 00:02:06.755 We'll tell you how it is. I mean, at the end of the day, 52 00:02:06.755 --> 00:02:07.955 it is data that we're selling you. 53 00:02:07.955 --> 00:02:09.955 It's not exclusive, but we're honest 54 00:02:09.955 --> 00:02:11.755 and we actually teach you how to market 55 00:02:11.815 --> 00:02:13.115 to the data that you're buying. 56 00:02:13.935 --> 00:02:16.155 So you've been to the, you guys have been 57 00:02:16.155 --> 00:02:17.155 to the de banked events. 58 00:02:17.985 --> 00:02:19.595 Have you guys met people here 59 00:02:19.695 --> 00:02:21.275 and build relationships with them 60 00:02:21.275 --> 00:02:22.635 that has helped your business out? 61 00:02:22.815 --> 00:02:25.875 Oh, 100%. I think that's a big part of coming 62 00:02:25.875 --> 00:02:27.635 to the events, is you're growing your, 63 00:02:27.665 --> 00:02:29.155 your network, your book of business. 64 00:02:29.415 --> 00:02:31.475 You meet a lot of people through LinkedIn and everything, 65 00:02:31.475 --> 00:02:33.955 but it's nice always meeting them face to face, 66 00:02:34.755 --> 00:02:35.795 building that relationship. 67 00:02:36.215 --> 00:02:38.395 And I think that that's key, building 68 00:02:38.395 --> 00:02:39.715 that relationship for the face to face 69 00:02:40.745 --> 00:02:43.915 When it comes to, uh, making ma standing out, 70 00:02:44.155 --> 00:02:46.035 building those relationships, everything we've talked about. 71 00:02:46.735 --> 00:02:50.275 Uh, for 2025, what do you guys expect? 72 00:02:50.385 --> 00:02:52.075 What are you guys hoping for for this year? 73 00:02:52.805 --> 00:02:54.555 Definitely growing our business 74 00:02:54.615 --> 00:02:57.675 and then opening more to the, to more brokers. 75 00:02:57.755 --> 00:02:59.840 I know there's a lot of new brokers up, up in the space 76 00:02:59.840 --> 00:03:02.045 and everything that are learning how to market 77 00:03:02.145 --> 00:03:04.125 and what's the best way to put their money in. 78 00:03:04.425 --> 00:03:07.445 So I think it's reaching those small iso shops 79 00:03:07.445 --> 00:03:09.405 and helping them build their book 80 00:03:09.405 --> 00:03:11.085 of business is our, is our goal. 81 00:03:11.795 --> 00:03:14.005 Someone that's interested in getting in contact with you, 82 00:03:14.035 --> 00:03:15.805 what is the best way for them to reach you guys? 83 00:03:16.885 --> 00:03:19.805 LinkedIn or you could see us advertise on the bank 84 00:03:19.865 --> 00:03:21.165 and the daily funder a lot. 85 00:03:21.375 --> 00:03:22.885 We've been doing it for, I think, like 10 years 86 00:03:22.885 --> 00:03:25.485 with you guys now, so definitely catch us there. 87 00:03:25.785 --> 00:03:27.365 All right. Well it's a pleasure chatting with you. 88 00:03:27.415 --> 00:03:29.165 Thank you so much. Likewise. 89 00:03:29.535 --> 00:03:31.885 Again, you just heard firsthand just 90 00:03:31.985 --> 00:03:34.125 how an event like Broker Fair 91 00:03:34.145 --> 00:03:36.325 or Connect really helps out businesses. 92 00:03:36.345 --> 00:03:38.365 So again, a good piece of advice 93 00:03:38.705 --> 00:03:39.765 and we're gonna be chatting 94 00:03:39.765 --> 00:03:40.965 with different people throughout the day, 95 00:03:40.985 --> 00:03:42.565 so it's something you're not gonna want to miss out 96 00:03:42.865 --> 00:03:45.445 and hear from them directly about their business 97 00:03:45.505 --> 00:03:47.605 and how they can help your business grow. 98 00:03:47.975 --> 00:03:50.125 Again, broker Freight 2025, we'll see you guys soon.