1 00:00:00.705 --> 00:00:01.245 Hey everyone. 2 00:00:01.245 --> 00:00:04.765 Alison Berger here. I'm at the B2B Finance Expo in Las 3 00:00:04.765 --> 00:00:08.645 Vegas, now joined by Steve Kak with Hi. 4 00:00:10.255 --> 00:00:11.925 How's everybody doing? Welcome back. 5 00:00:11.995 --> 00:00:14.205 This'll be our third episode with you guys. Now, 6 00:00:14.465 --> 00:00:16.165 You're just a pro at this point. No, 7 00:00:16.165 --> 00:00:17.165 No, not at all. I'm 8 00:00:17.165 --> 00:00:18.285 learning from you. Are 9 00:00:18.285 --> 00:00:19.365 You? Yeah, it's totally, 10 00:00:20.025 --> 00:00:21.025 No. Yeah, I mean, look, but 11 00:00:21.025 --> 00:00:21.805 we're glad to be back. 12 00:00:21.805 --> 00:00:23.285 You know, we've noticed a lot of things changing. 13 00:00:23.685 --> 00:00:25.565 I don't know how many guys you get up here in the data 14 00:00:25.575 --> 00:00:27.005 space, but the number 15 00:00:27.005 --> 00:00:29.245 of ISOs in the market's growing like crazy 16 00:00:29.635 --> 00:00:30.805 because of folks, 17 00:00:30.805 --> 00:00:32.285 especially from commercial real 18 00:00:32.285 --> 00:00:33.405 estate coming into the business. 19 00:00:33.705 --> 00:00:35.685 So we're noticing a lot more saturation on 20 00:00:35.685 --> 00:00:36.725 the broker end of things. 21 00:00:37.345 --> 00:00:40.245 So that, like, that should changes the way 22 00:00:40.245 --> 00:00:43.085 that our most successful clients are leveraging data. 23 00:00:43.545 --> 00:00:46.005 You know, the, the days of just buying a list 24 00:00:46.145 --> 00:00:48.245 and making a lot of money those days have kind 25 00:00:48.245 --> 00:00:49.605 of slowed down. 26 00:00:50.185 --> 00:00:51.405 And the key is the brokers 27 00:00:51.405 --> 00:00:52.885 that are making the most money are the ones 28 00:00:52.885 --> 00:00:54.405 that are doing really good follow up 29 00:00:54.405 --> 00:00:55.925 and are really diligent about selling. 30 00:00:57.065 --> 00:00:59.365 And so, you know, that's really kind of the feedback I have 31 00:00:59.365 --> 00:01:01.565 for everybody is that, you know, if you're gonna partner 32 00:01:01.595 --> 00:01:02.885 with a leads company, right? 33 00:01:03.015 --> 00:01:04.525 Don't just like buy a list 34 00:01:04.585 --> 00:01:07.005 and quit, you know, you should do a one 35 00:01:07.005 --> 00:01:09.525 to two month commitment with your leads company 36 00:01:09.585 --> 00:01:10.685 and then you should work with them 37 00:01:10.705 --> 00:01:13.605 or work with us to make sure that the technology tools 38 00:01:13.605 --> 00:01:16.365 that you're using, your dialer, your texter, 39 00:01:16.365 --> 00:01:17.925 all those things are configured properly 40 00:01:18.025 --> 00:01:19.845 so you can reach your customers successfully. 41 00:01:20.075 --> 00:01:21.925 Well, what makes leads Viper different than 42 00:01:22.085 --> 00:01:23.245 everyone else? Why do we come to you? 43 00:01:23.525 --> 00:01:25.685 I mean, our differentiators have never changed, right? 44 00:01:25.685 --> 00:01:28.445 We're the most cutting edge leads company in the industry. 45 00:01:28.905 --> 00:01:30.885 Um, we are able to take all the defaults out 46 00:01:30.885 --> 00:01:31.965 of our leads, for example. 47 00:01:32.095 --> 00:01:33.845 We're able to verify the phone numbers. 48 00:01:34.465 --> 00:01:37.565 And again, you know, as a result, I mean, you know, a lot 49 00:01:37.565 --> 00:01:39.885 of our best customers are able to connect with up 50 00:01:39.885 --> 00:01:42.365 to like 92% of the entire list, right? 51 00:01:42.825 --> 00:01:45.205 And so our data's very accurate. It's very clean. 52 00:01:45.265 --> 00:01:46.765 We put a lot of, uh, effort 53 00:01:46.765 --> 00:01:48.885 and time into processing it, 54 00:01:48.885 --> 00:01:50.405 scrubbing it, and all of those kinds of things. 55 00:01:50.545 --> 00:01:53.725 So not only are the leads the highest quality to begin with, 56 00:01:53.785 --> 00:01:56.685 but our technology is really what differentiates us and, 57 00:01:56.905 --> 00:01:59.165 and my team who's over here, they're great. Also, 58 00:01:59.735 --> 00:02:01.605 Let's talk about your, your team is great, 59 00:02:01.605 --> 00:02:02.845 but let's talk about your customers. 60 00:02:02.905 --> 00:02:04.325 Who are they? Who's coming to you? 61 00:02:04.725 --> 00:02:06.405 I mean, we, we do business with most 62 00:02:06.405 --> 00:02:08.645 of the top ISOs in the marketplace, right? 63 00:02:08.805 --> 00:02:11.285 I mean, you know, and what I kind of tell them is like, 64 00:02:11.285 --> 00:02:13.485 look, you know, if you're a real player in the game here, 65 00:02:13.675 --> 00:02:16.285 there's gotta be a space in your marketing budget 66 00:02:16.345 --> 00:02:19.285 for leads Viper, because candidly, you know, 67 00:02:19.385 --> 00:02:22.645 we produce a huge ROI our pricing is very reasonable. 68 00:02:23.065 --> 00:02:24.885 Our, we're, we're very reachable. 69 00:02:25.225 --> 00:02:26.765 You know, I've got guys on the west coast. 70 00:02:26.885 --> 00:02:28.725 I mean, look, we've figured out we've got coverage like 71 00:02:28.725 --> 00:02:30.765 20, 22 hours a day. 72 00:02:30.825 --> 00:02:33.165 You can call us on the phone, you need leads. 73 00:02:33.595 --> 00:02:35.205 Next month we're gonna be releasing 74 00:02:35.315 --> 00:02:37.005 automated delivery of the leads. 75 00:02:37.005 --> 00:02:38.005 So you're gonna be able to go online 76 00:02:38.065 --> 00:02:40.205 and actually receive the leads very, very quickly. 77 00:02:40.305 --> 00:02:41.725 So everyone should stay tuned for that. 78 00:02:41.835 --> 00:02:44.405 That'll be another differentiator we can add to our list. 79 00:02:44.755 --> 00:02:47.125 Amazing. That's something exciting to look forward to. 80 00:02:47.235 --> 00:02:48.885 What else is to come for the rest of this year? 81 00:02:49.245 --> 00:02:51.485 I mean, look, we, if I told you all my secrets, 82 00:02:51.485 --> 00:02:52.845 then like, what do you need me for? 83 00:02:53.445 --> 00:02:54.445 I mean, I, you could share them 84 00:02:54.445 --> 00:02:55.525 with me. I won't tell anyone. 85 00:02:56.345 --> 00:02:58.125 No, like I said, it's, it's just stay tuned. 86 00:02:58.195 --> 00:02:59.365 It's gonna be more of, of the same, 87 00:02:59.385 --> 00:03:01.165 but we're gonna get faster, better, stronger. 88 00:03:01.465 --> 00:03:03.565 You know, we're always evaluating new data sources. 89 00:03:04.055 --> 00:03:08.765 Folks are, um, having harder times finding really good data, 90 00:03:08.945 --> 00:03:10.365 you know, and we are really good at that. 91 00:03:10.375 --> 00:03:12.285 We've got a lot of connections in the industry. 92 00:03:12.535 --> 00:03:14.445 We're leveraging platforms like social media 93 00:03:14.505 --> 00:03:15.765 to generate great data. 94 00:03:16.105 --> 00:03:18.085 And then we're also able to acquire great 95 00:03:18.085 --> 00:03:19.165 data from our partners. 96 00:03:19.545 --> 00:03:21.685 And so I think our data quality's been increasing 97 00:03:22.545 --> 00:03:24.725 and, um, so there's gonna be more of that this year, 98 00:03:24.745 --> 00:03:26.485 but it's gonna be, we're gonna be more accessible. 99 00:03:26.485 --> 00:03:28.485 We're gonna be able to deliver faster, more accurately. 100 00:03:28.945 --> 00:03:30.845 And so, you know, I think that, you know, 101 00:03:30.845 --> 00:03:33.565 that in itself is helping our customers make a lot of money. 102 00:03:33.705 --> 00:03:36.005 And, and, uh, that's really the name of the game 103 00:03:36.355 --> 00:03:37.355 Without a doubt. And 104 00:03:37.355 --> 00:03:38.445 it sounds like there's a lot 105 00:03:38.445 --> 00:03:39.845 of exciting things to stay tuned for. 106 00:03:39.875 --> 00:03:40.925 Yeah, I know. Let's see. 107 00:03:40.925 --> 00:03:43.285 Let's everyone, you know, stay tuned for the next episode. 108 00:03:43.905 --> 00:03:45.965 Sounds like a plan. So stay tuned 109 00:03:46.145 --> 00:03:48.405 to see more from the B2B Finance Expo.