1 00:00:00.065 --> 00:00:00.605 Hey everyone. 2 00:00:00.605 --> 00:00:04.125 Alison Berger here. I'm at B2B Finance Expo in Las Vegas. 3 00:00:04.465 --> 00:00:06.045 I'm now joined with Russell K 4 00:00:06.425 --> 00:00:08.885 of Ello Capital. Tell me about Ello. 5 00:00:09.265 --> 00:00:12.525 So Ello is a cash advance, uh, company. 6 00:00:12.705 --> 00:00:15.365 We advance to merchants all across the country. 7 00:00:15.985 --> 00:00:18.165 Um, we differentiate ourselves 8 00:00:18.165 --> 00:00:20.565 because we pretty much do everything 9 00:00:20.565 --> 00:00:24.165 with no origination fees, very customer centric. 10 00:00:24.665 --> 00:00:27.405 Um, you know, we offer certain programs that we know 11 00:00:27.405 --> 00:00:29.605 that certain other companies aren't offering. 12 00:00:30.025 --> 00:00:33.405 Uh, like what, So a reverse consolidation, for example, 13 00:00:33.425 --> 00:00:35.245 for merchants that are struggling with cash flow, 14 00:00:35.245 --> 00:00:36.485 they want to free up some cash. 15 00:00:37.105 --> 00:00:39.645 We could come in, we could consolidate positions. 16 00:00:40.225 --> 00:00:42.725 Um, we are a story funder. 17 00:00:42.985 --> 00:00:45.485 We we're not necessarily boxed in, uh, 18 00:00:45.485 --> 00:00:46.885 like many other companies are. 19 00:00:46.985 --> 00:00:49.925 We listen to the story, we do our own due diligence, 20 00:00:50.465 --> 00:00:53.925 and we're very much value, value, uh, value add driven. 21 00:00:54.065 --> 00:00:56.845 So we want to add value. We want to be in the space. 22 00:00:56.865 --> 00:00:58.125 We want to continue to thrive 23 00:00:58.185 --> 00:00:59.845 and, you know, alongside kind 24 00:00:59.845 --> 00:01:01.285 of help the companies that we're funding, 25 00:01:01.735 --> 00:01:04.245 Doing due diligence is so important in today's world 26 00:01:04.245 --> 00:01:06.325 with all the fraud happening. So what are you guys doing? 27 00:01:06.905 --> 00:01:11.325 So we, uh, we actually are team centric. 28 00:01:11.665 --> 00:01:13.005 We rely a lot on technology, 29 00:01:13.005 --> 00:01:15.885 but we also rely on the people that come into the office, 30 00:01:16.065 --> 00:01:18.565 the nine to five, the nine to six gals, 31 00:01:18.565 --> 00:01:20.325 and the guys that, uh, do a lot of work. 32 00:01:20.865 --> 00:01:24.045 So we run, you know, soft pool, Experian, uh, 33 00:01:24.115 --> 00:01:25.365 Thomson Reuters, clear. 34 00:01:25.625 --> 00:01:28.285 We check off a lot of boxes to make sure that, you know, 35 00:01:28.385 --> 00:01:30.085 any funny business is eliminated 36 00:01:30.665 --> 00:01:33.765 and that, you know, merchants receive their funds quickly 37 00:01:34.025 --> 00:01:35.445 and, you know, we continue 38 00:01:35.445 --> 00:01:37.165 to build our portfolio the right way. 39 00:01:37.745 --> 00:01:38.965 That's the only way to do it. 40 00:01:39.645 --> 00:01:41.245 Absolutely. Tell me about your 41 00:01:41.405 --> 00:01:42.445 customers. Who's coming to you? 42 00:01:42.905 --> 00:01:47.085 So, nail salons, restaurants, um, auto dealerships, uh, 43 00:01:47.365 --> 00:01:49.005 construction, you know, contractors. 44 00:01:49.465 --> 00:01:53.445 Uh, we, you know, we fund almost every industry there is. 45 00:01:53.705 --> 00:01:55.805 We review every business on its own merit, 46 00:01:56.425 --> 00:01:58.405 and we have been successful doing that. 47 00:01:58.505 --> 00:02:01.645 We rely a lot on our people in the office, you know, 48 00:02:01.665 --> 00:02:03.965 to check off all the boxes, make sure that, you know, 49 00:02:04.645 --> 00:02:06.405 Ello is not too heavily exposed 50 00:02:06.425 --> 00:02:08.805 and that the merchant is receiving the service on the funds, 51 00:02:08.945 --> 00:02:11.405 you know, as quickly as, uh, as they need them. 52 00:02:12.025 --> 00:02:13.805 So you've been checking out some nail salons lately? 53 00:02:14.365 --> 00:02:16.605 I have not. I actually do my own. Oh, 54 00:02:16.785 --> 00:02:18.245 Wow. That's nice. Yeah. 55 00:02:18.245 --> 00:02:21.205 And they look Okay. So tell me, 56 00:02:21.205 --> 00:02:23.045 what are you looking forward to seeing most this week? 57 00:02:23.585 --> 00:02:26.405 Um, I just want to, you know, strategize with the folks 58 00:02:26.405 --> 00:02:28.005 that, you know, give us business. 59 00:02:28.095 --> 00:02:30.805 Every, every file that we close on is 60 00:02:31.565 --> 00:02:34.365 provided to us by our iso relationships, uh, 61 00:02:34.745 --> 00:02:37.085 valued relationships from our standpoint, 62 00:02:37.085 --> 00:02:38.925 hopefully from their standpoint too. 63 00:02:39.425 --> 00:02:42.965 Um, so, you know, we want to rub elbows, say thank you 64 00:02:43.065 --> 00:02:44.685 and just be grateful that we're out here. 65 00:02:45.185 --> 00:02:47.605 You know, we, uh, we want to be in the space 66 00:02:47.605 --> 00:02:48.645 for a long time to come. 67 00:02:48.745 --> 00:02:49.765 We see a long runway 68 00:02:50.545 --> 00:02:53.365 and, you know, we're gonna continue to, you know, interact 69 00:02:53.365 --> 00:02:55.245 with our brokers and just appreciate 70 00:02:55.245 --> 00:02:56.285 everything that comes our way. 71 00:02:56.915 --> 00:02:58.045 Well, thank you. 72 00:02:58.845 --> 00:03:00.765 I appreciate you spending some time with me. 73 00:03:01.025 --> 00:03:03.445 So stay tuned for more from B2B Finance Expo.