1 00:00:00.225 --> 00:00:00.765 Hey everyone. 2 00:00:00.765 --> 00:00:01.805 Alison Berger here. 3 00:00:01.865 --> 00:00:04.605 I'm at the B2B Finance Expo in Las Vegas. 4 00:00:04.905 --> 00:00:06.845 I'm now joined with Shaila Sue from 5 00:00:06.945 --> 00:00:08.285 Cobalt Funding. How are you doing? 6 00:00:08.545 --> 00:00:09.525 I'm doing well. How are you 7 00:00:09.665 --> 00:00:10.885 Better now that I'm with you. 8 00:00:11.065 --> 00:00:13.205 So tell me about Cobalt funding. So 9 00:00:13.385 --> 00:00:16.125 Cobalt funding is your go-to direct funder 10 00:00:16.345 --> 00:00:17.805 for all merchant cash advances. 11 00:00:18.305 --> 00:00:20.685 And tell me how do you fit into the B2B space? 12 00:00:21.385 --> 00:00:24.405 So, in a sense of direct lending, 13 00:00:25.145 --> 00:00:27.765 In a sense of we are now at a B2B expo, 14 00:00:27.765 --> 00:00:29.125 which is a little different than what D 15 00:00:29.125 --> 00:00:30.285 Bank normally does for events. 16 00:00:30.285 --> 00:00:32.565 Yeah. So how does that fit into your world? 17 00:00:33.145 --> 00:00:36.485 Uh, so it was really good to be able to engage 18 00:00:36.675 --> 00:00:40.925 with a lot more hard money lenders or invoice factoring. 19 00:00:41.145 --> 00:00:42.845 Uh, so I wanna say that there was a more 20 00:00:42.845 --> 00:00:43.965 diverse crowd here today. 21 00:00:44.245 --> 00:00:46.085 A lot of people who were interested in merchant cash 22 00:00:46.085 --> 00:00:48.885 advances didn't necessarily have the right tools 23 00:00:49.025 --> 00:00:50.085 or, or resources. 24 00:00:50.305 --> 00:00:51.285 So it was definitely a pleasure 25 00:00:51.285 --> 00:00:52.205 to meet with everybody today. 26 00:00:52.585 --> 00:00:54.365 So a whole new world of people to meet 27 00:00:54.385 --> 00:00:55.565 and to work with. Yeah, 28 00:00:55.565 --> 00:00:56.565 For sure. For sure. 29 00:00:56.565 --> 00:00:59.325 Expanding business one conversation at a time. 30 00:00:59.665 --> 00:01:02.565 That's all it takes for sure. And who's your customer? 31 00:01:02.615 --> 00:01:03.805 Who's coming to Cobalt? 32 00:01:03.945 --> 00:01:07.445 Uh, so generally we are boarding ISOs at brokerages. 33 00:01:07.745 --> 00:01:09.565 Uh, they are submitting files and fast 34 00:01:09.565 --> 00:01:11.685 and we are knocking them out the ballpark we are funding. 35 00:01:12.445 --> 00:01:13.645 I love that. So I assume that's 36 00:01:13.645 --> 00:01:15.845 how you're gonna continue the rest of this year? Yes, 37 00:01:16.205 --> 00:01:17.205 Absolutely. And 38 00:01:17.205 --> 00:01:19.165 how's the expo been for you besides all of that? 39 00:01:19.505 --> 00:01:21.525 Uh, it's actually been a wonderful experience. 40 00:01:22.085 --> 00:01:24.845 I do have a tendency to see everybody at these conferences, 41 00:01:25.225 --> 00:01:27.965 so it was, it's really good just to reconnect, uh, 42 00:01:27.985 --> 00:01:30.165 and also kind of disconnect from the office, right? 43 00:01:30.235 --> 00:01:31.565 There's a lot of hustle and bustle. 44 00:01:31.565 --> 00:01:32.965 We're on the phone a lot of the time. 45 00:01:33.665 --> 00:01:35.125 Uh, we're on the email a lot of the time. 46 00:01:35.225 --> 00:01:38.045 So being live and in person, definitely a fun experience. 47 00:01:38.425 --> 00:01:40.565 It is fun. So thank you for having some fun with me. 48 00:01:40.705 --> 00:01:42.525 For sure. And there's still more 49 00:01:42.525 --> 00:01:44.485 to come from the B2B finance Expo.