1 00:00:00.065 --> 00:00:03.005 My name is Adam Schwartz, and I am the CEO of FY Software. 2 00:00:03.515 --> 00:00:04.845 What services do you provide? 3 00:00:05.035 --> 00:00:08.045 Well, we provide software services to the MCA industry, 4 00:00:08.425 --> 00:00:09.885 um, really business in a box, 5 00:00:10.205 --> 00:00:11.245 anything you could possibly think of. 6 00:00:11.745 --> 00:00:14.045 Um, but the one product that we kinda launched in January 7 00:00:14.065 --> 00:00:15.325 that's been very, very prevalent 8 00:00:15.325 --> 00:00:19.365 and has been amazing is, um, it's called FY Marketing, 9 00:00:19.615 --> 00:00:21.725 which is primarily a texting platform. 10 00:00:22.385 --> 00:00:24.365 So that, that's, that's the pro, that's the platform 11 00:00:24.365 --> 00:00:25.565 that's been really, really powerful 12 00:00:25.985 --> 00:00:29.245 and penetrating some of the, um, issues 13 00:00:29.305 --> 00:00:30.965 and problems that people have had getting 14 00:00:31.025 --> 00:00:33.845 to merchants texting because of a 10 DLC issue. 15 00:00:35.025 --> 00:00:37.525 So for those individuals that are here, that are part 16 00:00:37.525 --> 00:00:40.485 of this, but also those that are on their website, uh, 17 00:00:40.805 --> 00:00:43.085 watching this, how can they use your services? 18 00:00:44.145 --> 00:00:48.845 Um, we, we really cater to any aspect of this industry, 19 00:00:48.845 --> 00:00:51.245 whether you're a broker or a funder 20 00:00:51.785 --> 00:00:54.845 or any ancillary kind of, um, provider 21 00:00:54.905 --> 00:00:55.965 of data or anything like that. 22 00:00:56.305 --> 00:00:59.765 Um, we have CRMs, we have phone systems, um, 23 00:01:00.065 --> 00:01:03.165 we have syndication and servicing platforms. 24 00:01:03.505 --> 00:01:05.125 Uh, we have phone systems and dialers. 25 00:01:05.525 --> 00:01:07.445 Anything you could possibly need in this industry, 26 00:01:07.625 --> 00:01:10.365 but more so specific to the MCA world, 27 00:01:10.625 --> 00:01:11.925 we will be able to provide for you. 28 00:01:12.185 --> 00:01:14.485 Um, really from A to Z, anything you need, 29 00:01:14.905 --> 00:01:17.365 not only the software, but all the templates 30 00:01:17.465 --> 00:01:19.365 and the information you need to run the business. 31 00:01:19.825 --> 00:01:21.205 Um, we, we are here to help. 32 00:01:22.225 --> 00:01:24.605 So to go off that, then, why should they go with you? 33 00:01:25.265 --> 00:01:26.365 Um, I think one 34 00:01:26.365 --> 00:01:27.925 of the biggest reasons they should really work 35 00:01:27.925 --> 00:01:29.365 with FY in, in our company. 36 00:01:29.915 --> 00:01:31.165 I've been in this industry for 12 years. 37 00:01:31.365 --> 00:01:32.645 I come from a tech background. 38 00:01:32.795 --> 00:01:36.525 When I first got in this industry from the mortgage world, 39 00:01:36.815 --> 00:01:38.725 there was, because it was a relatively new industry, 40 00:01:38.735 --> 00:01:40.085 there wasn't a lot of good technology. 41 00:01:40.545 --> 00:01:42.085 And I had seen an opportunity. 42 00:01:42.185 --> 00:01:43.245 So we, I started building, 43 00:01:43.385 --> 00:01:45.125 um, software really from the beginning. 44 00:01:45.505 --> 00:01:49.445 And what makes this company different is everything 45 00:01:49.445 --> 00:01:52.525 that we built was specific to the MCA workflow. 46 00:01:53.025 --> 00:01:55.205 So when we, any of the platforms 47 00:01:55.205 --> 00:01:56.325 that we have is really specific. 48 00:01:56.705 --> 00:01:59.165 So any aspect, again, whether your funder 49 00:01:59.305 --> 00:02:00.725 or your broker, you know, 50 00:02:00.865 --> 00:02:03.125 our systems will be tailored exactly 51 00:02:03.265 --> 00:02:04.605 to the needs of your company. 52 00:02:05.495 --> 00:02:07.445 We're at the business to business finance expo. 53 00:02:07.745 --> 00:02:11.685 How does EFI work with business to business finance? 54 00:02:12.945 --> 00:02:15.285 So I, I think that there are a lot 55 00:02:15.285 --> 00:02:16.885 of different needs in the B2B world, right? 56 00:02:17.265 --> 00:02:21.205 So from syndication platforms to be able to get investors 57 00:02:21.345 --> 00:02:23.525 and match them with, um, merchants, 58 00:02:23.545 --> 00:02:24.565 you know, something very big. 59 00:02:24.865 --> 00:02:26.525 Um, but one of the, again, one of the big things 60 00:02:26.525 --> 00:02:30.005 that we kind of put into play from January was texting 61 00:02:30.145 --> 00:02:31.565 and communications, right? 62 00:02:31.565 --> 00:02:33.325 Everybody needs data, good data, 63 00:02:33.345 --> 00:02:34.365 but more importantly, how do 64 00:02:34.365 --> 00:02:35.445 you get that data to the end user? 65 00:02:35.865 --> 00:02:37.845 So we created these platforms to be able 66 00:02:37.845 --> 00:02:39.365 to not only upload the data, 67 00:02:39.745 --> 00:02:44.245 but scrub the data against local, state, federal, uh, DMC, 68 00:02:44.465 --> 00:02:48.205 um, lists, uh, TCPA litigator list, 69 00:02:48.435 --> 00:02:50.725 like we really scrub you data in terms of email. 70 00:02:50.785 --> 00:02:53.165 We, we look and make sure that they're good email addresses 71 00:02:53.275 --> 00:02:56.085 because just as important as sending the data is making sure 72 00:02:56.085 --> 00:02:57.085 that data itself is good. 73 00:02:57.385 --> 00:02:59.165 So we go through the process of scrubbing data 74 00:02:59.505 --> 00:03:00.765 and then we wanna make sure that 75 00:03:00.765 --> 00:03:02.485 that data is getting from the end users. 76 00:03:02.585 --> 00:03:05.525 So we work with compliance, we work with, uh, carriers 77 00:03:05.525 --> 00:03:07.925 to make sure that at the end of the day we have as close 78 00:03:07.925 --> 00:03:08.725 to a hundred percent 79 00:03:08.725 --> 00:03:10.685 deliverability as you could possibly get. 80 00:03:10.685 --> 00:03:11.845 And that's really the most important thing. 81 00:03:12.605 --> 00:03:14.005 A couple more questions for you, Adam. Sure. 82 00:03:14.005 --> 00:03:17.205 What trends are you seeing in the industry right now? 83 00:03:18.185 --> 00:03:20.565 Um, you know, everybody's looking to find 84 00:03:21.585 --> 00:03:22.645 how do you get the next merchant? 85 00:03:22.645 --> 00:03:24.805 How do you get, how do you get to the end user, right? 86 00:03:25.145 --> 00:03:26.925 And what are the mediums to do, right? 87 00:03:26.995 --> 00:03:28.765 What are those mediums to get to that end user? 88 00:03:29.305 --> 00:03:31.685 So they, they test, it's always about testing. 89 00:03:31.835 --> 00:03:33.165 There's calling, you know, 90 00:03:33.165 --> 00:03:34.765 and one of the problems with calling now spam, 91 00:03:34.765 --> 00:03:36.085 likely we have solutions for that. 92 00:03:36.545 --> 00:03:39.285 Um, you know, or what about texting and the 10 DLC laws 93 00:03:39.385 --> 00:03:40.445 and getting around to compliance. 94 00:03:40.465 --> 00:03:43.645 We have solutions for that. Um, we use Ringless voicemail, 95 00:03:43.645 --> 00:03:45.605 which is a great platform today to be able 96 00:03:45.605 --> 00:03:48.325 to send a message, or really, it's a, it's a phone call 97 00:03:48.325 --> 00:03:49.405 that bypasses the ring 98 00:03:49.505 --> 00:03:51.485 and leaves a message on the answering machine 99 00:03:51.485 --> 00:03:52.845 of the user and they call back. 100 00:03:53.145 --> 00:03:55.845 So we really look at all the different 101 00:03:56.115 --> 00:03:57.485 mediums of communication. 102 00:03:57.825 --> 00:03:59.165 We put 'em all into kind 103 00:03:59.165 --> 00:04:01.485 of one platform called Ease Defined Marketing. 104 00:04:01.705 --> 00:04:04.685 So that, that, whether you're a broker again or a funder 105 00:04:04.685 --> 00:04:07.765 and you need to get deals, we make it so 106 00:04:07.765 --> 00:04:09.365 that you can do it not only quickly and easily, 107 00:04:09.785 --> 00:04:12.445 but with as much with the compliance aspect so 108 00:04:12.445 --> 00:04:14.245 that you're staying compliant throughout the whole process. 109 00:04:14.975 --> 00:04:17.205 Guard Rails. What are your thoughts 110 00:04:17.205 --> 00:04:18.365 about this event so far? 111 00:04:18.565 --> 00:04:19.565 I know it's, 112 00:04:20.485 --> 00:04:21.805 I mean, I, I think it's a great event. 113 00:04:21.945 --> 00:04:24.485 You know, the ability, you know, day to day it's very hard. 114 00:04:24.485 --> 00:04:27.005 You're doing your work, but the abil the, the ability 115 00:04:27.005 --> 00:04:28.965 to meet other industry leaders 116 00:04:29.465 --> 00:04:33.525 and people from the same industry or ancillary industries 117 00:04:33.745 --> 00:04:36.365 and kind of get together and collaborate and talk and, 118 00:04:36.385 --> 00:04:37.445 and see the trends 119 00:04:37.905 --> 00:04:39.845 and see the different kind of, 120 00:04:40.065 --> 00:04:41.245 you know, movement that they're having. 121 00:04:41.445 --> 00:04:43.565 I, I think it's, it's an amazing thing because 122 00:04:43.565 --> 00:04:44.925 otherwise we wouldn't be able to do this. 123 00:04:44.945 --> 00:04:47.365 And getting together and a venue like this has just been 124 00:04:47.475 --> 00:04:47.925 been awesome.