Annie Kile

Articles by Annie Kile

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Five Ways to Discredit Your Own Small Business

October 6, 2013
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oops

People tend not to buy from your small business unless they believe it is in their own best interest to do. The central question a customer asks when making a buying decision usually boils down to “Why should I buy from you?” While the specifics may vary, unless your prospect provides an answer that takes […]

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Is Your Small Business Due for an Alignment?

July 25, 2013
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alignment

Have you ever driven a vehicle when the tires weren’t properly aligned? If you have you probably know what it’s like for your car to want to make a left hand turn on its own or been slightly embarrassed as your vehicle wobbled down the highway during your morning commute. When things (including tires) are […]

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Business Referrals: Two Birds with One Stone

June 21, 2013
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referrals

About 60% of all referrals to your business will result in a sale. It costs less (5 to 10 times less) to retain a customer than find a new one. Both of these statements are true. While the statistics may vary, you will close more sales on prospects that have been referred to you than […]

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Lowering Price Doesn’t Always Translate into More Sales

June 13, 2013
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low price

One of the biggest mistakes a small business owner can make is lowering their prices during slow times. It may seem logical that lowering your price will bring more value to your customers or clients and therefore motivate more people to buy from you (as well as get current customers to buy more often) – […]

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Trading Stamps: The Old Loyalty Cards

June 8, 2013
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trading stamps

This is a cautionary tale about customer loyalty. At first you might think it doesn’t pertain to your small business because you’re not a retailer. But, no matter what business you’re in, customer loyalty is the lynchpin for success. So, trust us, and give it a read to the end. If you’re old enough, or […]

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Small Business Talk

May 28, 2013
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get the word out

“Fighting for Truth, Justice, and the American Small Biz Owner, Mark Montgomery, the Small Biz super hero, is shaking up Sacramento’s morning commute with The Mark Montgomery Show. As a business owner/entrepreneur, founder of the California Small Business Coalition and now, Small Biz Talk Radio, he’s fighting to empower the small business owner!” The quote […]

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Small Business: What Happened to Innovation, Creativity, and Flexibility?

May 15, 2013
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stale

Innovation, creativity, and flexibility have become a small business battle cry in the last few years – and appropriately so. We found (find) ourselves in new and different economic territory where what may have once worked no longer works (or as well.) When faced with the new or different, logic will tell you that you’re […]

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How Social Media Can Ruin Your Small Business

May 9, 2013
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social media

A better title for this post might be “How you can ruin your small business on social media.” Sure, social media is the best thing since pre-sliced bread when it comes to marketing your small business. However, it is a HUGE mistake for small business owners to blur the lines so much between personal and […]

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Making Sure You Get Paid Doesn’t Make You “The Bad Guy”

May 4, 2013
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collection calls

Many small business owners will fess up to the fact that they didn’t realize part of owning a small business meant they needed to learn how to sell – not to mention overcoming their own personal prejudices about “Sales” in order to do so. But there’s something a lot of small business owners are even […]

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Mastering Voicemail and Returning Calls

April 27, 2013
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voicemail

Joe just nailed a meeting with a prospect and just knows he’s “this close” to closing the deal. He’s already brainstorming on all the deliverables he’ll need to move on as he’s walking down the hall to the parking lot. He’s not sure where he’s going to find the time to do all he needs […]

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