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02/18/2026Wayflyer Secures $250M credit facility
05/01/2025Wayflyer surpasses $2.8B in funding in US
05/27/2021Ireland: Wayflyer raises $76M for MCA



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Diversity of Products Within Revenue-Based Financing

March 30, 2026
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Revenue-based financing has become extremely popular; So popular that it’s spawned its own variations of products. Some are loans, some are not. Many of the terms in the public vernacular are simply colloquial. The details are instead in the individual contracts. Refer to those contracts to understand how something works. Loans are absolutely repayable while non-loans structured as purchases tend to not be. The loans tend to have a hard term length built in if a merchant’s sales are well below what was projected even if it was based on a percentage of sales. Below is a small snapshot of how products are marketed with a percentage-of-sales payment mechanism.

One thing is certain. The trend of relying on a merchant’s revenue to determine payments is rapidly expanding.

Product diversity in revenue-based financing

Sample of small business finance providers

Paid Via a % of Sales You Say?
Company What they call it Paid Via a % of Sales Loan Not a Loan
DoorDash Capital Merchant Cash Advance
Walmart Capital Merchant Cash Advance
eBay Seller Capital Merchant Cash Advance
Lightspeed Capital Merchant Cash Advance
Shopify Capital Merchant Cash Advance
Pipe Merchant Cash Advance
Wayflyer Merchant Cash Advance
Coalition of funders Revenue Based Financing
Founders First Capital Partners Revenue Based Financing
Washington State RBF Fund Revenue Based Financing
NYC Future Fund Revenue Based Financing
Clearco Cash Advance Partially
Square Loans Business Loan
Shopify Capital Business Loan
PayPal Working Capital Business Loan

Irish E-commerce Revenue-Based Funder Raises $76 Million Series A After First Year

May 27, 2021
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wayflyer logoAn Irish revenue-based e-commerce financing platform called Wayflyer raised $76 million in a funding Series A round this past week. It has been a roaring first year for the small fintech, so far funding $150 million to online merchants. The firm just launched its cash advance product 14 months ago and raised $10.2M in a seed round only six months ago.

Wayflyer offers e-commerce sales-based funding, without the need for collateral, from $10k up to $20M. They partner with firms across the UK, including a recent deal with the international athleisure brand Gym+Coffee.

Left Lane Capital led the round with investments from DST Global, QED Investors, Speedinvest, and Zinal Growth. The successful funding comes after the firm widened its credit facility by $100M to keep up with the demand for capital and a partnership announcement with Adobe Commerce.

The cofounders, Aidan Corbett and Jack Pierse came together in 2019. Back then, Corbett led an online marketing analytics firm called Conjura when Pierse, a former venture capitalist, proposed using analytic tech to underwrite what amounts to digital MCAs.

“Jack came to me and said, ‘You should stop using our marketing analytics engine to do these big enterprise SaaS solutions, and instead use them to underwrite e-commerce businesses for short-term finance,'” Corbett told Tech Crunch. “We just had our heads down and started repurposing the platform for it to be an underwriting platform.”

Launching in April 2020, Wayflyer funded $600,000 in the first month. In March of 2021 alone, the firm did about $36 million in advances.

“So, it’s been a pretty aggressive kind of growth,” Corbett said.