Related Headlines
| 05/12/2026 | Credibly: new $260M securitization |
| 05/05/2026 | Figure partners with Credibly |
| 03/16/2026 | Credibly integrates with Cloudsquare |
| 01/29/2026 | Credibly adds new AI patent |
| 03/31/2025 | Cloudsquare/Credibly integrate |
Related Videos
Lorenzo Bowman on the Red Carpet - Credibly |
Potential Match Found in deBanked UCC Filer list
| Company Name | Phone number | UCC Alias 1 | Alias 2 | Alias 3 | Alias 4 | Alias 5 |
| RetailCapital / Credibly | 888-664-1444 | Death Valley LLC | Red River Ridge LLC |
Stories
Soon, You’ll Be Able to Lend Against Credibly Small Business Loan Pools
May 23, 2026For most people in the small business lending and revenue-based financing industry, news of a billion-dollar securitization barely resonates. It’s too big, too abstract, especially if you’re used to the ground game of syndicating a couple million bucks in deals you handpicked with funders you personally know. Wall Street-level capital markets has always felt like a mysterious private club, where a hundred million here and a billion there changes hands through an old-fashioned system outsiders hardly ever get to see, aside from the press release that later announces a deal happened.
But something recently changed. Capital markets, at least a corner of it, is being democratized. That became obvious when someone told me I could lend a hundred bucks toward a warehouse line of credit for Credibly just to see it for myself.
Me? Somehow involved in a warehouse line for Credibly???
On May 5, Credibly announced a strategic partnership with Figure to “modernize SMB capital markets via blockchain rails.” It sounds like a buzzwordy headline from the 2010s. Not AI, blockchain. In 2026. Though there are certainly AI technologies involved.
Figure is a familiar name, not only because it is publicly traded, but also because I had the honor of sharing a stage with Figure CEO Michael Tannenbaum last fall at the B2B Finance Expo in Las Vegas for a fireside chat. While I mainly asked him about how small business owners could leverage their home equity to obtain capital, Tannenbaum pivoted at moments to explain how the company was reshaping capital markets by using blockchain. At the time, some of it went over my head.
“Everybody else is trying to use an origination system, and then on the back end figure out where to sell the loan,” said Tannenbaum on Peter Renton’s recently released Fintech One-on-One podcast, “and that figuring out process creates all this back and forth between the lender, the borrower, and the ultimate buyer, and we eliminated that, and we eliminated the people-based approach and standardized it.”
In a nutshell, Figure being in the mortgage game meant it was inevitably tied up in the capital markets game. And they found the capital markets game very old-fashioned. So they made their own capital markets marketplace, with one segment called Democratized Prime, and built it on blockchain rails.
Democratized Prime is essentially like a universal warehouse line, one that is “much easier to borrow and lend against than the arduous process of getting a warehouse line with lots of third-party diligence and legal fees,” Tannenbaum told Renton. It has rapidly become popular for mortgages. If you signed up for the platform today, you would see HELOC pools and their corresponding credit profiles that you could lend against.
Mortgages were just the start. You can also lend against an auto loan pool brought on by Agora. That deal was announced this past February as a landmark moment that kicked off the democratization of new asset classes. Credibly will bring SMBs into the mix next, where the company’s small business loans and revenue-based financing deals will be pooled up and available to lend against with as little as $10 at a time. That means this opportunity is open to just about anybody.
The yield can be determined in one of two ways. One is a Dutch auction, where participants compete to lend into the pool by offering lower rates, which is good for Credibly as the number goes down. If you bid too high or the pool is full, you may have to wait until the next hourly auction to try again. The process resets each hour, with the lowest acceptable bids getting priority, meaning lenders are not just deciding whether they want exposure to the pool, they are also competing on price for the right to put their money to work. The other is a live-rate system where rates change automatically based on utilization. You can exit an auction pool if your funds are not in use or if someone else’s funds are ready to replace yours. For live rates, you can request an exit up to the available liquidity at the time. Credibly is not on the Democratized Prime system just yet. That is supposed to happen this quarter. But HELOC and auto loan pools are already there.
I first tried the platform myself with just a couple hundred bucks. I entered digits into an auction-pool form indicating that I’d be willing to lend at 7.9% APR all-in to a HELOC pool. The pool wasn’t taking any offers for higher than 8% so that’s how I came up with my figure. My funds were accepted, and they’re now earning a return. Not in some magic back room, but visibly on the blockchain.
While you can obviously fund your account with dollars, I dusted off an old stockpile of ETH and sent funds using MetaMask to Figure Markets. Therein lies the only caveat. To lend against the pools, you have to use Figure’s stablecoin, YLDS.
YLDS is an SEC-registered security. It is pegged 1:1 with the U.S. dollar and also earns a return on its own just for holding it, a little over 3% at the time of this writing. Users use their YLDS to lend against the pools and are paid their interest in YLDS (hourly!). This can be swapped back into dollars, Bitcoin, or whatever else one is comfortable with.
YLDS exists on the Provenance blockchain. You’re assigned a wallet address, and you can trace where your funds went using Provenance’s main block explorer, ZoneScan. That also lets you see a bit of what other users are doing, as well as what Figure is doing. By being on blockchain rails, everything is kind of out there for audit and inspection. I saw my ETH get swapped for YLDS on the block explorer and then saw my funds interact with a corresponding HELOC pool smart contract.
If you think this blockchain stuff is still niche, consider that in 2025, stablecoins processed $28 trillion in real economic volume, according to Chainalysis. By 2035, that number could reach $1.5 quadrillion, surpassing today’s entire cross-border payments market. Those are eye-popping numbers, but even if one discounts the forecast, the broader point is hard to ignore: stablecoins are no longer a fringe experiment.
Of course, this is not risk-free just because it is transparent. Pool performance still matters. Borrower credit quality still matters. Liquidity may depend on whether other participants are ready to replace your funds. And because YLDS is itself a security, participants need to understand what they are holding, how it works, and what risks come with using it. The blockchain may make the mechanics easier to inspect, but it does not make credit risk disappear.
While Democratized Prime can make it easier for lenders to tap into capital, this also is not a solution for everyone. Credibly, for example, has provided access to over $3 billion in working capital to more than 61,000 small businesses, with four completed KBRA-rated securitizations, its most recent one completed in the first quarter of 2026 for $124 million, expandable up to $225 million. That is sort of the baseline quality: true institutional-level assets from an institutional-tier lender. A small funder looking to graduate away from syndication is not going to be an immediate candidate for something like this. One of the HELOC loan pools, for example, has taken in $340M from parties looking to lend their YLDS.
One benefit for Credibly in challenging traditional finance ABS markets and adopting this technology is that greater efficiency and reduced friction should ultimately enable the company to pass savings on to its small business customers.
Would you lend a million dollars against a Credibly business loan and revenue-based financing pool? Before now, you probably wouldn’t ever have had that opportunity. Now Figure is making that possible.
Cloudsquare Unveils the Innovative Credibly Integration
March 31, 2025
Los Angeles, CA – March 17, 2025 – Cloudsquare, the leading end-to-end lending platform powered by Salesforce, is once again pushing the boundaries of efficiency in the Merchant Cash Advance (MCA) industry. The company has just announced its latest API integration with Credibly, a trusted name in business financing, promising to transform how brokers and lenders manage deal submissions, approvals, and funding workflows.
With automation at the core, this integration eliminates the tedious, manual processes that slow down funding, giving brokers and lenders a direct pipeline to Credibly’s lending platform—all within Cloudsquare.
A Smarter, Faster, and More Reliable Lending Workflow
Cloudsquare’s Credibly Lender API Integration delivers a suite of powerful features designed to help brokers move deals through the pipeline faster than ever:
✅ Seamless API Submissions – Send applications directly from Salesforce to Credibly—no emails, no extra steps.
✅ Bulk File Uploads – Upload multiple documents at once, improving operational efficiency.
✅ Real-Time Status Tracking – Stay updated on submission progress and approvals instantly.
✅ Automated Decline Insights – Get detailed rejection reasons, allowing brokers to refine applications and increase approval rates.
✅ Smart File Management – Reduce storage burdens by sending secure file URLs instead of large attachments.
“Speed and efficiency are everything in MCA, and our integration with Credibly ensures brokers and lenders never lose momentum,” said Jeffrey Morgenstein, CEO at Cloudsquare.
Redefining MCA Lending with Cloudsquare
Cloudsquare continues to lead the way in MCA technology, delivering seamless integrations and smart solutions that help brokers scale their businesses with confidence. With the addition of Credibly’s API, the company reinforces its commitment to faster funding, smarter lending, and better broker-lender collaboration.
Want to see the Cloudsquare + Credibly integration in action? Visit Cloudsquare today to learn more.
About Cloudsquare
Cloudsquare is the leading end-to-end lending platform, uniquely powered by Salesforce to deliver unparalleled flexibility and innovation for lenders and brokers. With a commitment to optimizing lending processes through cutting-edge technology, Cloudsquare provides robust, scalable solutions that empower clients to achieve greater efficiency and growth. Celebrated by industry leaders, Cloudsquare has earned a place on the Inc. 5000 list as one of America’s fastest-growing companies and is consistently rated a top service provider on platforms like Salesforce AppExchange, G2, Clutch, and Manifest.
For media inquiries, please contact:
Cloudsquare Marketing
Email: marketing@cloudsquare.io
Shopify Capital Seeing “Incredibly Strong Renewals From Previous Borrowers”
February 16, 2023Shopify Capital originated $393.2M in MCAs and business loans in Q4, an increase of 21% YoY, the company revealed. The company also began funding small businesses in Australia last year, bringing the total countries it does business in to four.
“[Shopify] Capital has acted as a lifeline for merchants, especially through the pandemic and this tough macro environment, allowing them to conveniently access capital when they need it most,” said Shopify President Harley Finkelstein. “Capital is now available in four countries, and our machine-learning algorithms to underwrite merchants keeps getting better.”
Finkelstein also noted that the company is “seeing incredibly strong renewals from previous borrowers.”
The graphic below, illustrating the cumulative growth of Shopify Capital’s originations, was shown in the company’s Q4 earnings presentation:
Credibly is Making Moves
June 14, 2022
Michigan-headquartered Credibly has confirmed it acquired ProApprove, a specialty finance company offering home improvement financing solutions. The deal, which it said actually took place in 2021, is now front-and-center because of an agreement Credibly has secured with Castlelake, a global alternative investment firm, for the purchase of up to $350M in home installment contract receivables originated by ProApprove.
“Through conversations with contractors who obtain financing from Credibly, we identified a significant market opportunity in the home improvement space,” said Ryan Rosett, co-founder and co-CEO of Credibly.
“We are pleased to support the expansion of ProApprove’s home improvement financing program at a time when there is increased demand for financing solutions from homeowners across the U.S.,” said, Matt Little, Partner, Global Specialty Finance and Business Development & Capital Markets at Castlelake. “We believe that ProApprove’s parent Credibly has established itself as an experienced commercial lending platform with a keen focus on risk. We believe this transaction provides an opportunity to support a new product for Credibly in a historically underserved consumer market.”
The news follows the announcement that Credibly had secured a $50M credit facility for its core small business lending business. At the time, Credibly CFO Michael Seneski said of it, “The cost savings resulting from the refinance, coupled with the new financing facility, further solidifies our position as a leader in providing capital to SMBs and will be used to accelerate our aggressive growth trajectory.”
Credibly was founded in 2010.
What We Learned About Credibly From Credibly’s Securitization
November 29, 2018Today, Credibly CEO Ryan Rosett told deBanked that the company’s October securitization will be used, in part, to roll out its new Market Expansion Product (MXP), which will allow Credibly to service merchants with FICO scores as low as 500 and those that have been in business for less time.
“We believe the MXP will open up the funnel by allowing us to serve business owners that we previously couldn’t,” Rosett said.
Kroll Bond Rating Agency assigned preliminary ratings to three classes of notes as part of Credibly’s first securitization. Rosett said this securitization follows a large warehouse line of credit from SunTrust Bank which is also the primary underwriter, of the securitization.
In addition to the new MXP product, Rosett said that Credibly intends to launch a line of credit product in 2019. Currently, Credibly provides merchant cash advances up to $150,000, business expansion loans up to $250,000, with terms up to 24 months, and working capital loans up to $250,000 with terms up to 17 months. Rosett said that the company’s working capital loan is its most popular product.
In an interview yesterday with Benzinga, Rosett said that he has seen a strong increase in demand for Credibly’s products and that they are currently evaluating over 10,000 applications per month.
2017 net revenue before provisions: $33 million
2017 earnings: $1.4 million
Total shareholder equity: $18.7 million
Lifetime funding volume: $700+ million
Raw # of fundings: 17,000+
Majority owned by: Flexpoint Ford
# of employees: 140
Notable deal: Acquired the rights to service BizFi’s $250 million MCA portfolio in August 2017
Provides: Small business loans (in 37 states and D.C.) and merchant cash advances
Founded: 2010 by co-CEOs Edan King and Ryan Rosett
Generates deals via: Brokers and inside sales
Credibly Selected to Service Bizfi’s $250M Portfolio
August 30, 2017
Credibly also announced that it has crossed the $500 million milestone in capital deployed to tens of thousands of SMBs across the U.S. This is separate from the $250M portfolio the company is now servicing from BizFi.
“Acquiring the servicing rights of BizFi’s portfolio is a testament to our data-driven approach and laser focus on the working capital needs of small businesses,” said Ryan Rosett, Credibly’s Founder and Co-Chief Executive Officer. “We welcome our new customers and are committed to ensuring that their growth capital needs are met.”
In addition to servicing the BizFi portfolio, Credibly is working with both sales partners and merchants to provide additional working capital to the businesses in BizFi’s portfolio. Credibly’s data science team has the ability to analyze BizFi’s twelve years of data and remittance history, which will allow Credibly to better service both the BizFi and Credibly portfolios. Further, BizFi’s data enhances Credibly’s risk management, scoring models, and portfolio management tools.
The Small Business Association (SBA) estimates that traditional banks still reject approximately 90 percent of SMB loan applications. Since 2010, Credibly has emerged as a proven platform that leverages data science and analytics to provide SMBs with a simple and intuitive way to access critical working capital. The company addresses the fundamental capital needs of SMB owners across a broad credit spectrum and through every stage of a business’s life cycle.
Main Street SMBs across a wide variety of industries that include restaurants, retail stores, salons, spas, dry cleaners, auto body shops, and doctors’ offices, all rely on Credibly to secure the necessary capital they need to grow.
Credibly has achieved widespread industry recognition for its risk management, data technology, and data driven approach. For more information on Credibly, please visit www.credibly.com.
About Credibly
Founded in 2010 and with offices in Michigan, Arizona, Massachusetts, and New York, Credibly is a best-in-class Fintech platform that leverages data science and analytics to improve the speed, cost, and choice of capital available to small businesses in the United States. Credibly is dedicated to creating a superior customer experience that meets the needs of all small businesses, regardless of product need or credit profile.
Learn more at www.credibly.com. Follow Credibly @credibly360.
Media Contact:
Tracy Rubin / Olivia Levis
JCUTLER media group
323-969-9904
tracy@jcmg.com / olivia@jcmg.com
Former CFO of Credibly Moves On to Western Funding
August 19, 2017Credibly’s former chief financial officer and product officer, Jim Murray, has moved on to become President of Western Funding, according to LinkedIn. Murray was with Credibly for 5 years, originally starting as the company’s chief operating officer.
Credibly Secures $70 Million Credit Facility Led by Suntrust Bank
February 2, 2016NEW YORK—February 2, 2016—Credibly, a tech and data-inspired lending platform that makes access to capital for small businesses simple and intuitive, announces the closing of a $70 million credit facility with SunTrust Bank, one of the nation’s largest financial services firms, and Alostar Bank of Commerce, a specialty provider of asset-based loans. SunTrust served as the structuring and administrative agent, committing $50 million, with Alostar coming in as the first participant with a $20 million commitment. The terms of the deal allow for flexibility to increase the committed amount by another $30 million, bringing the total facility potential to $100 million.
An online lending platform that delivers a broad range of short- and long-term capital to satisfy the entire SMB credit spectrum, Credibly has provided access to capital for more than 4,500 businesses in over 300 industries. In the past year, the company has increased revenue 100%, was recognized by Crain’s as one of the 50 fastest growing companies in New York, and made its second consecutive appearance on the Inc. 500 list of the fastest growing private companies in America.
The new credit facility is consistent with Credibly’s three-prong financing strategy: on-balance sheet, whole loan sales, and securitization. The facility more than doubles Credibly’s onbalance sheet funding capacity, accelerating their ability to provide more small businesses with access to affordable capital, regardless of credit profile or life cycle stage.
“Being vetted and validated by a bank partner of SunTrust’s stature is one of our greatest milestones to date, and provides us with one of the lowest costs of capital in the industry,” said Glenn Goldman, CEO of Credibly. “The continued participation from Alostar – our first credit facility lender going back to 2014 – gives us increased flexibility in our product suite, which in turn provides better terms for borrowers and helps us execute on our core philosophy that all small businesses deserve access to right-sized capital.”
“SunTrust is pleased to work with Credibly to assist them in achieving their mission to fuel American entrepreneurship through access to capital,” said Tarun Mehta, Group Head, Financial Institutions Investment Banking at SunTrust Robinson Humphrey.
“The new SunTrust facility is a validation of the strength of the platform and team that Credibly has built. We remain extremely excited about our partnership with Glenn and his team” said Steve Begleiter, Managing Director at Flexpoint Ford, LLC, a private equity firm that added Credibly to its portfolio in 2014.
About Credibly
Founded in 2010 and with offices in Michigan, Arizona, Massachusetts, and New York, Credibly is a best-in-class Fintech platform that leverages data science and analytics to improve the speed, cost, and choice of capital available to small businesses in the United States. Credibly is dedicated to creating a superior borrowing experience that meets the needs of all small businesses, regardless of product need or credit profile. All loans obtained through Credibly are made by WebBank, a Utah-chartered industrial bank and member of the FDIC. Learn more at www.credibly.com.
About SunTrust Banks, Inc.
SunTrust Banks, Inc., one of the nation’s largest financial services organizations, is dedicated to Lighting the Way to Financial Well-Being for its clients and communities. Headquartered in Atlanta, the company serves a broad range of consumer, commercial, corporate and institutional clients. As of September 30, 2015, SunTrust had total assets of $187 billion and total deposits of $146 billion. Through its flagship subsidiary, SunTrust Bank, the company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic States and a full array of technology-based, 24-hour delivery channels. The company also serves clients in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through its various subsidiaries, the company provides mortgage banking, asset management, securities brokerage, and capital market services. Learn more at www.suntrust.com.
About AloStar Bank of Commerce
AloStar Bank of Commerce, with $900 million in assets, is a specialty lender with extensive experience in providing Asset Based Loans to middle market companies. In addition, the bank provides value for depositors, small-to-medium-sized companies and community banks across the country through on-line customer service, and unique lending products and services. Learn more at www.alostarbank.com.
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