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06/16/2021Thrasio acquires Yardline
05/13/2021Flippa and Yardline partner
03/26/2021Yardline partners with Perpetua
12/11/2020Fintech vets move to Yardline Capital
11/12/2020Yardline bursts into fintech space



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Thrasio Acquires Yardline to Offer E-Commerce Funding

June 16, 2021
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Amazon merchant conglomerate Thrasio bought Yardline to incorporate e-commerce finance into the product offering. Thrasio has been active with Yardline since the firm’s initial backing of the company, and is now making Yardline a wholly owned subsidiary.

Yardline Chief Revenue Officer Seth Broman said that historically, e-commerce has been risky with no barrier to entry like traditional brick and mortar shops. Broman added that online stores used to be for supplements, but through Amazon’s third-party marketplace and Shopify’s help, scaling a quality business has become possible.

“Through COVID, the script was flipped,” Broman wrote in a statement. “E-commerce businesses became less risky, and brick-and-mortar businesses suffered the most. It’s also a much smaller universe and harder to target than a brick-and-mortar business.”

Thrasio boasts it is the largest acquirer of Amazon brands globally, and co-founder and co-CEO Carlos Cashman said 40% of brands they approach end up selling. Now, they can help scale those brands.

“Yardline will be an asset in creating more opportunities for these entrepreneurs and offering more sophisticated avenues for growth,” Cashman said in a statement. “They’ve been doing something different in the space—their strategic approach to providing embedded capital across e-commerce marketplaces is unique—and we’re eager to have their technology and proficiency on our team.”

Tomo Matsuo, president of Yardline, will be joining Thrasio’s senior leadership team. “It’s conceivable that every eCommerce-related platform will have FinTech capabilities in the future,” he said in a statement. “And our acquisition by Thrasio demonstrates that.”

Fintech Vets Make Move to Yardline Capital

December 11, 2020
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yardline capitalAfter Yardline Capital burst into the growth capital space for e-commerce sellers, two fintech vets have recently announced a move to the company.

Seth Broman, formerly Senior Vice President of Business Development at Kapitus, announced he had become Chief Revenue Officer of Yardline Capital.

Dennis Chin, formerly in capital markets for OnDeck, announced on LinkedIn that he had become Head of Strategic Initiatives for Yardline Capital.

On LinkedIn, Broman wrote, “Over the last 14 years, I have seen SMB lending and alternative financing grow and adapt time and time again. Innovation and technology have transformed the industry and continue to do so daily. I have seen firsthand billions and billions of dollars propel SMBs and along with the growth of those companies, the industry itself continues to evolve. With that, I’m very excited to share with my friends, family, colleagues and network that I have joined Tomo Matsuo and Ari Horowitz to build Yardline – providing value-added capital solutions for ecommerce sellers to work smarter & grow faster.”

Additional OnDeck Employees Set Their Sights Elsewhere

January 4, 2021
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On New Year’s Day, OnDeck Head of Business Development Kevin Chin announced he was parting ways with the company and joining Avant. “As we wrap up 2020,” Chin posted on LinkedIn, “I wanted to take a moment to thank all of my colleague at OnDeck as well as Noah Breslow and Cory Campfer for building such an outstanding company with great people and culture.”

Similarly, Matt Cluney, who was VP of Brand and Product Marketing at OnDeck, announced that he was leaving to become Chief Marketing Officer for Yardline Capital. On LinkedIn, he wrote: “New year, new adventures… excited to join Ari Horowitz, Tomo Matsuo, Seth Broman and the rest of the team at Yardline Capital at a time when ecommerce is booming and the opportunity to provide a differentiated growth capital solution for ecommerce sellers is big!” Cluney will be in good company at Yardline with another OnDeck veteran Dennis Chin.

Threads on deBanked


03-22-2021

Yardline Capital is a new site sponsor...
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