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| 12/15/2025 | FundFi: new product launches |
| 07/11/2024 | Fundfi expands to Canada |
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Brian Kandinov of Fundfi Merchant Funding - deBanked CONNECT |
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Fundfi Merchant Funding Ends the Year with Two New Product Launches in the United States
December 15, 2025December 15, 2025 — Fundfi Merchant Funding has launched two innovative financial products, marking a significant expansion of the company’s solutions portfolio. The new loan product and credit splits program provide businesses with enhanced flexibility and multiple pathways to access capital for growth and operational needs.
Both products, now available to qualifying merchants, have been developed in response to evolving small business needs and direct feedback from Fundfi’s client base. They offer competitive terms and streamlined processes specifically tailored for small and medium-sized businesses.
Innovative Financing Solutions
Fundfi’s new loan product provides traditional financing with terms designed specifically for merchant operations, supporting businesses with capital for expansion, equipment purchases, inventory management, and working capital needs.
“We’ve listened closely to our partners and identified clear gaps in the market,” said Efraim Kandinov, Co-Founder and CEO of Fundfi Merchant Funding. “These new products reflect our commitment to providing flexible, practical funding solutions that align with how modern businesses actually operate. The credit splits program, in particular, offers a payment structure that moves with your business when sales are strong, you pay more; when they’re slower, your payments adjust accordingly.”
The credit splits program represents an innovative approach to funding repayment, allowing businesses to allocate credit card processing revenues toward funding obligations. This seamless integration between payment processing and capital access creates a natural cash flow alignment for merchants.
“Our clients have varied and evolving financing needs, and a one-size-fits-all approach simply doesn’t work anymore,” said Natasha Dillon, Co-Founder and CFO of Fundfi Merchant Funding. “These products allow us to better serve businesses at different stages of growth and with different capital requirements. Whether a client prefers a traditional loan structure or the flexibility of credit splits tied to their daily sales, we now have solutions that work for them.”
Comprehensive Financial Partnership
The dual product launch demonstrates Fundfi’s commitment to innovation and responsiveness in the revenue-based financing space. While these new offerings are only available in the United States, company leadership has indicated that this represents part of a broader strategy to position Fundfi as a comprehensive financial partner for small businesses.
The new offerings complement Fundfi’s existing suite of financing solutions, providing business owners with multiple pathways to access capital based on their specific circumstances, goals, and cash flow patterns.
About Fundfi Merchant Funding
Fundfi Merchant Funding provides innovative financing solutions to small and medium-sized businesses across the United States and Canada. With a focus on flexible terms, responsive service, and business-focused solutions.
Fundfi Merchant Funding Expands Credit Facility for Second Time This Year, Supporting Record Numbers of Small Businesses
September 19, 2025Revenue-based financing leader continues aggressive growth trajectory as demand for alternative lending solutions surges
New York, NY – Fundfi Merchant Funding, a leading provider of revenue-based financing solutions, announced today the expansion of its credit facility for the second time in 2025, positioning the company to serve an unprecedented number of small and medium-sized businesses across North America. This latest facility increase reflects the company’s continued growth and commitment to supporting small business owners who are increasingly seeking alternatives to traditional lending channels.
The expansion comes at a time when Fundfi Merchant Funding is helping more businesses than ever before, with loan originations reaching new heights as small business owners turn to flexible financing solutions that align with their cash flow patterns rather than requiring fixed monthly payments.
“This second facility expansion in one year demonstrates our unwavering commitment to being there for entrepreneurs when they need capital most,” said Efraim Kandinov, CEO and co-founder. “We’re seeing incredible momentum in our market, and this expansion allows us to maintain our rapid response times while supporting the diverse financing needs of North American small businesses.”
The revenue-based financing model has gained significant traction among business owners who value the flexibility of repayments tied to their revenue performance. Unlike traditional loans, this approach allows businesses to pay more during strong months and less during slower periods, providing crucial breathing room for companies navigating seasonal fluctuations or market uncertainties.
Natasha Dillon, CFO and co-founder, emphasized the strategic timing of the expansion: “We are bullish on the growth of the small business footprint in North America and anticipating tighter lending from more traditional financing avenues. Fundfi is committed to being the reliable capital partner these businesses need to thrive. This facility expansion allows us to maintain our commitment to fast approvals and quick funding, ensuring small businesses can access capital when opportunities are presented.”
The credit facility expansion enables Fundfi Merchant Funding to:
- Accelerate funding timelines for approved businesses
- Support larger financing amounts for established companies
- Expand into new industry verticals and geographic markets
- Maintain competitive rates despite rising market interest rates
As traditional lenders face increasing regulatory pressures and risk management concerns, alternative lending providers like Fundfi Merchant Funding are filling a critical gap in the market. Small businesses, which represent the backbone of the North American economy, often struggle with the lengthy approval processes, extensive documentation requirements, and rigid repayment structures of conventional business loans.
With this second facility expansion in 2025, Fundfi Merchant Funding reinforces its position as a leading alternative to traditional small business lending, continuing to provide entrepreneurs with the flexible capital solutions they need to grow and thrive.
About Fundfi Merchant Funding:
Founded by Efraim Kandinov and Natasha Dillon, Fundfi Merchant Funding is a revenue-based financing company dedicated to providing flexible capital solutions to small and medium-sized businesses across United States and Canada. The company’s innovative approach aligns repayment schedules with business cash flow, offering small businesses an alternative to traditional bank loans. For more information, visit fundfimerchantfunding.com.
Media Contact:
Sasha Kandinov
Fundfi Merchant Funding
sasha@fundfimerchantfunding.com
Fundfi Merchant Funding Expands Senior Credit Facility to Accelerate Growth in Revenue-Based Financing
April 7, 2025NEW YORK, NY — April 7, 2025 — Fundfi Merchant Funding, a leading provider of revenue-based financing solutions for small and medium-sized businesses, today announced the successful expansion of its senior credit facility. This strategic financial move will enable Fundfi to increase its funding capacity and support more businesses across various industries.
The expanded credit facility strengthens Fundfi’s position in the alternative lending space and allows the company to meet the growing demand for flexible, revenue-based financing options among entrepreneurs and business owners seeking capital without diluting equity.
“This expanded credit facility marks a significant milestone in Fundfi’s journey and reflects the confidence our financial partners have in our business model and growth trajectory,” said Efraim Kandinov, CEO of FundFi Merchant Funding. “By increasing our lending capacity, we can help more businesses access the capital they need to innovate, expand, and thrive in today’s competitive marketplace. Our revenue-based financing approach continues to resonate with entrepreneurs who value flexibility and alignment with their business performance.”
The increased credit facility will enable Fundfi to extend its reach to underserved markets while enhancing its product offerings to meet diverse business needs.
“The expansion of our senior credit facility provides Fundfi with enhanced financial flexibility and improved terms that will directly benefit our clients,” said Natasha Dillon, CFO of FundFi Merchant Funding. “This achievement reflects our strong financial performance, robust underwriting standards, and the growing recognition of revenue- based financing as a viable alternative to traditional funding options. We’re excited to deploy this additional capital to support innovative businesses that drive economic growth and job creation.”
Fundfi’s revenue-based financing model allows businesses to repay their funding as a percentage of future revenues, creating an aligned incentive structure that adapts to business performance. This approach has proven particularly valuable for seasonal businesses and companies with irregular cash flow patterns.
About FundFi Merchant Funding
Fundfi Merchant Funding is a leading provider of revenue-based financing solutions, helping small and medium-sized businesses access growth capital without sacrificing equity or control. With a streamlined application process and flexible repayment terms, Fundfi has established itself as a trusted financial partner for entrepreneurs across various industries and across the United States and Canada. For more information, visit www.fundfimerchantfunding.com.
Fundfi Merchant Funding Expands Services to Canada, Paving the Way for Financial Growth and Innovation
July 11, 2024Fundfi Merchant Funding, a leading provider of innovative financial solutions in the United States, is excited to announce its expansion into the Canadian market. With a proven track record of empowering businesses to achieve their goals through strategic funding, Fundfi Canada Inc. is poised to bring its expertise and dedication to support Canadian enterprises.
The decision to expand into Canada comes at a time when businesses across North America are seeking reliable and flexible financial support to navigate economic landscapes and fuel growth opportunities.
By extending its services to Canadian businesses, Fundfi Canada Inc. aims to bridge the gap between financial needs and solutions, empowering entrepreneurs to thrive in today’s competitive market environment.
The expansion into Canada reflects Fundfi Merchant Funding’s ongoing commitment to innovation, growth, and client satisfaction. By leveraging its extensive experience and deep industry knowledge, Fundfi Canada Inc. aims to become a trusted partner for Canadian businesses seeking reliable and strategic financial support.
As Fundfi Merchant Funding embarks on this exciting new chapter, it invites Canadian businesses to explore the diverse range of financial solutions and opportunities available to them. Whether it’s funding for expansion, equipment upgrades, working capital, or other business needs, Fundfi Canada Inc. is dedicated to helping Canadian businesses thrive and succeed.
For more information about Fundfi Merchant Funding and its expansion into Canada, please visit www.FundfiMerchantFunding.com.
Fundfi Secures New Credit Facility
October 2, 2023
Fundfi Merchant Funding LLC, a leading provider of Merchant Cash Advances (MCA), is proud to announce securing their newest credit facility to continue growing its funding portfolio.
The new line of credit, secured through a strategic partnership with Crown Partners LP, exemplifies Fundfi Merchant Funding’s unwavering commitment to supporting small and medium-sized businesses by providing them with accessible and flexible funding solutions.
This substantial financial injection arrives at an opportune moment for Fundfi Merchant Funding as it seeks to capitalize on a growing demand for alternative financing options among businesses facing challenges in securing traditional bank loans.
Efraim Kandinov, Co-Founder and CEO of Fundfi Merchant Funding LLC stated, “This line of credit not only bolsters our financial capabilities but also underscores our unwavering commitment to supporting businesses on their journey to success.
We understand the unique challenges entrepreneurs face, and this new funding empowers us to make a more profound impact in helping them thrive and achieve their dreams.”
Natasha Dillon, Co-Founder and CFO of Fundfi Merchant Funding LLC, commented, “This infusion represents a tremendous vote of confidence in our company and its mission. We are excited to leverage these funds to continue supporting businesses when they need it most and to innovate our offerings to better serve our clients.”
About Fundfi
Fundfi Merchant Funding LLC, headquartered in New York, is a leading provider of Merchant Cash Advances (MCA), offering tailored financing solutions to businesses across various industries selected.
Who’s Got Swag?
January 10, 2023
There’s a rush of excitement at Broker Fair and deBanked Connect. Behind the scenes there is also a fun creative process that sponsors get to prepare for right before every event. SWAG! It can be challenging to think of anything other than pens and Post-its to jazz up one’s table with memorable tchotchkes so here is some unforgettable swag from over the years:
Broker Fair 2019 in the Roosevelt Hotel, as some might recall, had a live basketball hoop by Rapid Finance. LoanMe brought out squeezable stress relievers and what better way to relieve it than squeezing a money wad. Silver sponsor Cooper Asset had special bags that came in handy when collecting all that swag.
At deBanked Connect San Diego 2019, PIRS Capital gave out mouse pads, great for guests to use at work with a constant reminder of where they got it from. Bitty Advance had reusable water containers, smart to stay hydrated while bouncing from sessions to the sponsor showcase room. BFS Capital had a bowl of candy on their table and who doesn’t love a sweet treat after endless meet and greets.
At deBanked Connect Miami 2019, SOS Capital was looking out for everyone by having a bowl of mints out for grab. And if one can’t calculate large numbers without a calculator handy, RTR Recovery had guests covered with that.
After having a virtual Broker Fair in 2020, Lendini stepped it up a notch with a hand-rolled cigar station at the pre-show party in 2021. If one didn’t have a pen and notepad to take down information, Velocity Capital Group made sure to have plenty available. Velocity also had a mini massage station to loosen everyone up after a tense year in quarantine.
Although Covid took some time away from events, the deBanked Connect Miami 2022 sponsors were more ready than ever to show off their swag. FundFi played it safe with hand sanitizers and the LCF Group knew everyone would need a ChapStick throughout the event after talking all day. FinTap got creative with their very own Staples easy-button that said ‘funded.’ Legend Funding had mini piggy banks, ROC Funding Group had cigar cutters, and Lendini had flasks and raffled off a Gucci duffle bag.
Broker Fair 2022 swag was a blend of the practical with the innovative. THOR Capital had shot glasses and if one needed a coaster for that Lifetime Funding had your back. Now that everyone has moved on to wireless headphones, Dedicated Financial GBC brought back wired headphones, which are perfect for flying. Beyonce said it best, “I got hot sauce in my bag swag,” and everyone could too because IOU Financial had mini hot sauce bottles. Following the tradition of raffling their most-wanted Gucci duffle, Lendini also had mini tool kits and Magic 8 Balls that fortuned all good news surrounding the event.
At deBanked events, sponsors always come through with original swag ideas. With Miami 2023 right around the corner, we are excited to see what will be there this year.
Tomorrow’s Broker/Funder Relationship, According to Funders
February 23, 2022
“In the end, we all press zero to talk to someone.”
The conversation about what characteristics will make up tomorrow’s loan brokers is surrounded with ideas latched in fintech, social media, and more. Brokers from around North America have been showcasing these new strategies on social media or in chats with deBanked, which sparked the question — what do the funders think of all of this?
Efraim Kandinov, CEO of FundFi Merchant Funding, has a lot of ideas about how brokers should function in a constantly changing financial landscape. According to him, it’s not the style of funding or modernization of business logistics that will make tomorrow’s broker, but it’s leveraging ethics with both merchants and funders to preserve future business down the line.
“I believe more and more merchants look for the digital aspect and remove the broker because of the dishonesty that we usually uncover and want something clean without interpretation. Many issues with merchants in my opinion [stem] from being misled by the broker, promising something after to just take this deal or promising to get payments lowered and take an overleveraged position.”
Other funders think much differently, identifying a sense of community being brought about by tech, having a ‘we’re in this together’ type of mantra to hold the legacy industry up.
“There’s a sense of familiarity when dealing with my brokers,” said Amanda Schuster, CEO and President of Fundhouse LLC. “We’re your friends, we get you, we get your business.”
Schuster believes that relationships between funders, brokers and merchants alike will help them weather the storm of tech’s emergence into their industry.” We are your business and it’s just as important to us that you succeed,” she said. “I have business owners that I still speak to this day, that I funded over five years ago.”
Schuster dismissed companies like PayPal, Square, and Shopify’s takeover of small business lending, circling back to the interpersonal value that a broker provides as a face to a financial product.
“At the end of the day, business is always about the people,” she said. It’s about creating a need and filling it. You can’t do that on a website.”
When asked about the value of this happy-go-lucky community of brokers, funders and merchants, Kandinov brought up how some brokers have found ways around the ‘repeat business’ model of funding deals, thus making relationships between brokers and merchants pointless.
“I think brokers are less caring of repeat business because they have discovered a short term model of stack, stack, stack, and then put in a reverse. This front loads commission. I believe a broker has a huge advantage in creating the relationship. [This] unfortunately is starting to take a back seat to a new way to score big commissions.”
Kandinov spoke about brokers who will say anything to make a sale carelessly shooting themselves in the foot when it comes to forming a book of business. By saying whatever they need to get paid now, merchants are either going straight to the funders to big tech for their next source of funding.
“Jaded merchants then look to only speak to the funding house in the future and stay or just prefer the direct to consumer model of fintech,” said Kandinov.
Despite these feelings, Kandinov does believe that there’s a bright outlook on the future of the broker/funder relationship if some change occurs.
“[Brokers] deserve their high commissions as they do a lot of work. I think funding houses have much less overhead with the broker model, but lately with the broker behavior it is almost pushing themselves out if it continues. I do not believe fintech alone is advantageous, just in speed and clarity. It’s a byproduct of poor behavior.”
Funders Planning Mounted Response to Debt Settlement Schemers
December 30, 2021
Debt settlement companies are still using their tricky tactics, according to Efraim Kandinov of Fundfi Merchant Funding. He says a large group of funders are currently strategizing a mounted response to activity he believes is illicit.
Fundfi’s lawyers have already begun to send out Cease and Desists to the companies that have been telling his clients to breach their contracts and stop paying. He says it has become such an issue, that merchants in other parts of the country have begun ignoring his calls because of his New York area code, which they now associate with this kind of scam.
“[The merchant] said,‘I’m having all these New York numbers specifically, call me and plead with me ‘why are you doing this to yourself? Stop paying. Don’t pay these guys, pay me a fee and I’ll take care of it.’”
”This merchant was smart enough to say, ‘hey, this sounds like a scam’ and gave me the rundown.”
According to Kandinov, his company is one of the many that merchants are being told not to pay, while there are other funders who the debt settlers instruct to keep paying.
“They’re specifically targeting certain funders,” said Kandinov. “Whether they’ve been sued before by other ones, or have agreements, I have no idea. However I’m starting to realize, they’re specially targeting certain companies.”
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