1 00:00:00.000 --> 00:00:03.320 Chris, how you doing, man? How are you? Good, good, good to see you. You too. 2 00:00:03.420 --> 00:00:06.720 All right, Chris. So for those that don't know you at home, what's your name? 3 00:00:06.930 --> 00:00:07.530 Chris. 4 00:00:07.530 --> 00:00:09.440 Chris, uh, c e o of Cheetah Capital. 5 00:00:09.900 --> 00:00:11.880 All right. So talk to me. What's your business? What, 6 00:00:11.880 --> 00:00:14.240 where are you based out of? Give me, gimme the rundown real quick. So 7 00:00:14.240 --> 00:00:18.560 We're a broker shop out of Boston, Massachusetts. Um, yeah. 8 00:00:18.980 --> 00:00:19.420 All right. 9 00:00:19.420 --> 00:00:22.280 So what's been the best thing that's happened this year for your business? 10 00:00:22.400 --> 00:00:25.800 I mean, a lot of people, you know, they're, they're maneuvering this industry. 11 00:00:25.800 --> 00:00:28.040 Talk to me so far this year, what's been going on? 12 00:00:28.440 --> 00:00:31.360 I think for a lot of people, uh, business has slowed down, 13 00:00:31.900 --> 00:00:36.810 but we've been really focusing on, uh, getting referral partners, you know, 14 00:00:37.360 --> 00:00:41.410 CPAs, um, people that deal with B two B business. 15 00:00:42.030 --> 00:00:46.530 So for us, it's, it's actually gone improved. It's gone up, uh, 16 00:00:46.760 --> 00:00:50.450 through that, uh, way of, of doing business. 17 00:00:50.990 --> 00:00:54.730 What's been the biggest highlight of your year so far? Well, with the business, 18 00:00:56.130 --> 00:01:00.930 I think we, we just keep going up, but I, uh, our highlight, you know, 19 00:01:00.930 --> 00:01:04.050 we funded a $900,000 deal last month. That's great. 20 00:01:04.050 --> 00:01:05.810 Which is the biggest I ever had, so. 21 00:01:06.070 --> 00:01:09.450 That's great. So, I mean, moving forward, what's the goal? What, 22 00:01:09.450 --> 00:01:12.130 what are you looking at for the end of this year and the beginning of next year? 23 00:01:13.590 --> 00:01:16.610 The goal is to keep moving forward. Uh, 24 00:01:16.810 --> 00:01:21.690 I know it's hard in M C A because, you know, you get your, 25 00:01:21.760 --> 00:01:26.170 your, uh, renewals, but it is hard to keep that, 26 00:01:26.170 --> 00:01:30.530 that book of business going. Um, the goal is to just keep moving forward, 27 00:01:30.560 --> 00:01:35.090 keep growing, keep growing month to month and, and quarter to quarter and, and, 28 00:01:35.590 --> 00:01:37.290 you know, go as far as we can. 29 00:01:37.790 --> 00:01:40.930 So, for those, those guys watching that are, are in your shoes, 30 00:01:40.930 --> 00:01:43.810 that are also trying to grow their business, get more referrals, 31 00:01:43.920 --> 00:01:45.570 what are you doing to, to accomplish that? 32 00:01:46.750 --> 00:01:47.583 I'm having my, 33 00:01:47.670 --> 00:01:52.490 my team focus on reaching out to CPAs and reaching out to people that can 34 00:01:52.770 --> 00:01:57.330 bring us business versus going business, you know, cold calling, 35 00:01:57.340 --> 00:02:00.330 going business to clients. A lot of the times they'll, 36 00:02:00.330 --> 00:02:03.370 they'll make 200, 250 dials a day. 37 00:02:04.270 --> 00:02:09.090 And when you do that versus finding one person that's gonna bring you six 38 00:02:09.090 --> 00:02:11.890 deals a month, it goes a much longer way. 39 00:02:12.350 --> 00:02:17.170 So I've had my team start focusing on finding those referral partners that are 40 00:02:17.170 --> 00:02:21.090 gonna bring us business versus just going business to so straight up small 41 00:02:21.330 --> 00:02:22.370 business. And it's, 42 00:02:22.400 --> 00:02:25.450 it's improved our business a lot since we started doing that. 43 00:02:26.120 --> 00:02:28.780 That's great. That's awesome. So, kind of talk to me a little bit about, 44 00:02:28.960 --> 00:02:32.540 you know, you, you work out of Boston in Massachusetts, um, 45 00:02:32.810 --> 00:02:36.660 kind of how you've set up your, your, your business there, you know, uh, 46 00:02:36.660 --> 00:02:39.340 versus being in a place like New York, Florida, or here in San Diego. 47 00:02:40.060 --> 00:02:44.780 I think we honestly have an advantage sometimes over the phone, uh, 48 00:02:45.450 --> 00:02:49.820 when you are going business to business, a lot of the times the, 49 00:02:49.960 --> 00:02:53.220 the merchants will say, we get a lot of calls from New York. 50 00:02:53.840 --> 00:02:58.740 So I think it de depends how you position yourself and how you, you, you know, 51 00:02:58.750 --> 00:03:03.320 frame yourself. So we use that to our advantage. We're not out in New York, 52 00:03:03.330 --> 00:03:06.000 we're out of Boston, um, you know, work with us. 53 00:03:06.660 --> 00:03:08.680 So I think it just depends on, 54 00:03:08.740 --> 00:03:13.440 on how you're able to frame it and how you're able to, to, uh, 55 00:03:13.880 --> 00:03:16.200 position yourself in this industry. Awesome. 56 00:03:16.340 --> 00:03:20.640 And then last question. For those that want to succeed in this industry, I mean, 57 00:03:20.640 --> 00:03:24.080 you're doing well yourself. So what would you say is the key to succeed? 58 00:03:25.830 --> 00:03:29.400 Work hard, long hours. Um, 59 00:03:30.170 --> 00:03:32.840 don't give up. Keep going. Uh, 60 00:03:35.250 --> 00:03:38.680 learn from people like Sean Murray. Learn from the, the, 61 00:03:38.740 --> 00:03:42.200 the greats in this industry. Kind of see what they're doing and, 62 00:03:42.220 --> 00:03:45.800 and follow suit. You know, if there's already a blueprint in place, 63 00:03:46.900 --> 00:03:51.400 you're not gonna reinvent the wheel. So learn from them. Follow them, 64 00:03:51.700 --> 00:03:55.400 see what they're posting on LinkedIn, you know, see what they're like. 65 00:03:55.740 --> 00:04:00.040 As much information as you can can gain from events like this, like the banks, 66 00:04:00.740 --> 00:04:04.680 uh, you know, take it in and then really go from there. Use it. 67 00:04:05.390 --> 00:04:08.120 Awesome. Chris, thank you so much for your time, man. Excited for you, 68 00:04:08.120 --> 00:04:09.040 excited for your business.