1 00:00:00.180 --> 00:00:01.920 Hi everyone. I'm here with Heather Francis, 2 00:00:02.360 --> 00:00:05.080 c e o of LA funding here at the Post Show. Heather, 3 00:00:05.110 --> 00:00:06.600 tell me about your time here so far. 4 00:00:06.900 --> 00:00:10.200 Oh, well, first off, I love San Diego. What an amazing location. 5 00:00:10.270 --> 00:00:12.520 It's one of my favorite to visit, and I'm from Florida, 6 00:00:12.580 --> 00:00:15.120 and that's saying something, right? We've got some great places in Florida, 7 00:00:15.420 --> 00:00:20.120 but San Diego is amazing. Um, for the show. 8 00:00:20.400 --> 00:00:21.190 I always love the show. 9 00:00:21.190 --> 00:00:24.800 Sean and D Bank do a wonderful job putting everybody together, 10 00:00:25.310 --> 00:00:29.960 staying relevant on the topics, um, getting to meet new people. The, 11 00:00:30.380 --> 00:00:33.360 you know, networking is amazing. So for me, I, 12 00:00:33.460 --> 00:00:37.240 I'm always game to come to a d Bank show, whether it be broker Fair, 13 00:00:37.290 --> 00:00:41.440 Miami Connect, or back in San Diego, right. So, yeah. 14 00:00:41.860 --> 00:00:45.360 So the industry is, is a little different out here than, you know, 15 00:00:45.410 --> 00:00:48.760 Miami and New York. Can you talk a little bit about that? Oh, 16 00:00:48.760 --> 00:00:51.440 It's laid back. Yeah. And, and so, and you know, and being from Florida, 17 00:00:51.490 --> 00:00:54.840 we're actually North central Florida, so we're a little bit laid back as well. 18 00:00:55.500 --> 00:00:57.600 Um, but when we work with California Partners, 19 00:00:57.600 --> 00:01:01.760 we always kinda love that little chill factor, a little casual, you know, 20 00:01:01.760 --> 00:01:06.000 relationship versus sometimes always the go, go, go. Real quick, quick, quick. 21 00:01:06.140 --> 00:01:09.560 So I think it does give a different dynamic and a different level of partnership 22 00:01:09.950 --> 00:01:11.560 with our California based, um, 23 00:01:12.040 --> 00:01:16.480 referral partners and funders that we work with over a New York or Miami. 24 00:01:16.810 --> 00:01:17.560 Right. And it's, 25 00:01:17.560 --> 00:01:20.800 it's important to show California the same love that we show Miami and, 26 00:01:21.220 --> 00:01:22.053 and New York. 27 00:01:22.180 --> 00:01:26.640 Yes. Yes, it is. And I mean, I, I think California, it's a great place and, um, 28 00:01:26.760 --> 00:01:30.200 I think Sean had mentioned in his opening remarks that, you know, it's a third, 29 00:01:30.740 --> 00:01:33.880 um, in our industry state-wise, and I think that's, so, yeah, 30 00:01:33.960 --> 00:01:35.600 you gotta show at some love. You gotta come out here, 31 00:01:35.600 --> 00:01:39.000 you gotta meet with people. We love seeing our partners. We make it, um, 32 00:01:39.240 --> 00:01:43.240 a whole week worth of visiting from between here to la uh, 33 00:01:43.260 --> 00:01:46.400 up to Orange County and, and so forth. So, yeah. 34 00:01:46.540 --> 00:01:48.600 So you guys have been having a pretty good year. I, 35 00:01:48.640 --> 00:01:51.960 I know I've talked to Ken and done a couple interviews with him. Yeah. 36 00:01:51.980 --> 00:01:54.120 So tell me a little bit about how, um, 37 00:01:54.180 --> 00:01:57.960 the industry has been treating you guys now that we're in the ending of quarter 38 00:01:57.960 --> 00:02:00.360 three, entering quarter four, how has it been for you guys? 39 00:02:00.430 --> 00:02:03.400 Well, summer was a great, a great time. Summer was awesome. Uh, 40 00:02:03.400 --> 00:02:05.720 we had a lot of business, a lot of demand. Um, 41 00:02:05.720 --> 00:02:08.400 we're seeing a little bit fall off, but that's usual for September. 42 00:02:08.800 --> 00:02:12.440 September is kind of everyone getting back into the groove of things. 43 00:02:12.500 --> 00:02:15.560 School starts back for a lot of kids. You know, people are like, 44 00:02:15.560 --> 00:02:17.720 this is our main focus, getting a routine, 45 00:02:17.860 --> 00:02:21.080 and then we start seeing business pick up again, uh, for Q four. 46 00:02:21.140 --> 00:02:23.720 But things have been great for Elevate. We've had a huge growing year. 47 00:02:23.730 --> 00:02:26.920 We've changed a lot of things, um, at our company and, 48 00:02:26.920 --> 00:02:30.680 and we present and offer differently now. We're definitely, um, 49 00:02:30.710 --> 00:02:34.240 made some changes in our process for speed, and so that's all been beneficial. 50 00:02:34.540 --> 00:02:38.200 So, um, you know, for us personally, that's had a lot of growth. 51 00:02:38.440 --> 00:02:41.400 I know sometimes what goes for one company is not always industry, 52 00:02:41.400 --> 00:02:43.440 just based off, you know, changes are made. 53 00:02:43.770 --> 00:02:47.000 Right. And you guys are, are pretty client focused. 54 00:02:47.820 --> 00:02:52.000 Is there any ever been a situation where, you know, you, um, 55 00:02:52.780 --> 00:02:53.280 had a, 56 00:02:53.280 --> 00:02:58.120 a crazy phone call from a client or you try to like get them in good spirits? 57 00:02:58.120 --> 00:03:01.280 You know, I'm sure you guys guys deal with a lot in the industry and, you know, 58 00:03:01.340 --> 00:03:03.440 not every phone call is gonna be the best phone call. 59 00:03:03.820 --> 00:03:05.640 How do you guys kind of handle that? 60 00:03:06.150 --> 00:03:09.520 Yeah. Um, so I've kind of stepped away from that role, 61 00:03:09.580 --> 00:03:13.480 but our customer service team does a wonderful job. We have a lot of empathetic, 62 00:03:13.900 --> 00:03:16.120 um, employees that's part of, you know, one, 63 00:03:16.140 --> 00:03:19.040 we show that to them and then they show it to the customers. 64 00:03:19.160 --> 00:03:21.200 I think we also have a lot of, um, 65 00:03:21.490 --> 00:03:26.240 guidelines and rules within our company that is forward facing to the merchant 66 00:03:26.240 --> 00:03:29.960 and to our clients to be, you know, we work with them. We're going to, you know, 67 00:03:29.960 --> 00:03:31.520 accommodate them as best as possible. 68 00:03:31.820 --> 00:03:35.280 And so our customer service team has a lot available to them when they're on the 69 00:03:35.280 --> 00:03:38.440 phone with someone to, to help out and to make them happy and to, you know, 70 00:03:38.440 --> 00:03:42.000 to work with whatever may be their challenge at that time. Um, 71 00:03:42.000 --> 00:03:44.720 and we've seen it all. I mean, we have seen it all, 72 00:03:44.740 --> 00:03:48.400 all kinds of different complaints, all different things. Um, and so, you know, 73 00:03:48.620 --> 00:03:51.680 it, it just takes understanding and some empathy towards the client. 74 00:03:51.940 --> 00:03:55.280 Gotcha. Well, it's always a pleasure having you here with us at D Banks, 75 00:03:55.500 --> 00:03:58.640 and we're gonna talk to some more people around the post show and see how their 76 00:03:58.640 --> 00:03:59.680 time was here. All right. 77 00:03:59.680 --> 00:04:00.513 Thanks for having us. 78 00:04:00.540 --> 00:04:00.880 Of course.