1 00:00:00.220 --> 00:00:02.360 We are next to one of my favorite people. There's a, 2 00:00:02.360 --> 00:00:05.760 there's a small group of people that are considered my favorite people in this 3 00:00:06.130 --> 00:00:10.280 space. We have someone else coming up too, so how are you? 4 00:00:10.520 --> 00:00:13.040 I am well. How are you, sir? Good. Everything is good. 5 00:00:13.220 --> 00:00:15.000 All right. So for those that don't know you, 6 00:00:15.140 --> 00:00:19.960 you guys are a household name in my house. We say your name at our dinner table. 7 00:00:20.270 --> 00:00:24.040 Okay. That's a little weird, but I like it. I can go with it. That's fine. 8 00:00:24.260 --> 00:00:26.200 So introduce yourself for the and who you're 9 00:00:26.200 --> 00:00:27.680 With. Uh, John Suli Farco, 10 00:00:27.760 --> 00:00:31.920 managing partner of Horizon Funding Group in Brooklyn, New York. How you 11 00:00:31.920 --> 00:00:33.360 Doing? Brooklyn. Brooklyn. The house baby. 12 00:00:33.760 --> 00:00:34.180 Brooklyn's here. 13 00:00:34.180 --> 00:00:37.720 Hey, I'm in Manhattan now, so I'm not in Brooklyn anymore, but, you know, 14 00:00:37.720 --> 00:00:40.560 but I used to be broken. So You used to be good. I used to be a broken kid. No, 15 00:00:40.560 --> 00:00:41.840 But that now you're not so good at. But 16 00:00:41.840 --> 00:00:44.640 I'm like on the border. Yeah. All right. So, all right. So John, 17 00:00:44.640 --> 00:00:46.160 what's been your favorite part so far this morning? 18 00:00:47.160 --> 00:00:50.360 Favorite part so far this morning is just catching up with old friends. Yeah. 19 00:00:50.360 --> 00:00:54.720 This is a time where we get to see what's going on outside our little circle. 20 00:00:54.750 --> 00:00:59.200 Everybody's so invested in their own office that you kind of lose track of 21 00:00:59.200 --> 00:01:01.360 what's going on, bigger picture in the industry, 22 00:01:01.820 --> 00:01:05.560 and this is a chance to get caught up, see what's going on, see, 23 00:01:05.590 --> 00:01:08.800 make sure you're staying on top of how you're doing business. 24 00:01:08.860 --> 00:01:11.920 If there's what the new trends are, if there's a new lead source, 25 00:01:12.120 --> 00:01:15.960 a new way to drive business, whatever it may be. Uh, 26 00:01:15.960 --> 00:01:19.600 just to make sure you're staying at the top of our game and make, 27 00:01:19.910 --> 00:01:22.120 just check in on everybody else, see what they're doing. 28 00:01:22.820 --> 00:01:24.760 So how's business going for you? 29 00:01:25.730 --> 00:01:28.440 Thank God it is really going well. Uh, 30 00:01:28.530 --> 00:01:31.640 we've put a big focus on technology in the last year, 31 00:01:31.950 --> 00:01:36.480 just streamlining our process from first touch with the client through the 32 00:01:36.550 --> 00:01:40.920 application, through submission. Just really trying to streamline it, uh, 33 00:01:41.550 --> 00:01:44.720 data security as well as just speed and efficiency. 34 00:01:45.260 --> 00:01:49.320 And it's really making us better at our jobs just because we're getting things 35 00:01:49.320 --> 00:01:53.080 done quicker. And, uh, really just been focused on that, 36 00:01:53.080 --> 00:01:54.920 just trying to give the best experience to our clients, 37 00:01:54.970 --> 00:01:57.000 offer them the best products that, uh, we can. 38 00:01:57.620 --> 00:02:00.560 So listen, the, the industry's going through a transition right now. 39 00:02:00.560 --> 00:02:03.720 There's a lot of moving parts, a lot of things changing. There's a lot going on. 40 00:02:03.900 --> 00:02:06.160 Yes. So a lot of the panels that, 41 00:02:06.160 --> 00:02:08.440 that they're discussing today are talking about, you know, 42 00:02:08.460 --> 00:02:11.640 how to pretty much make sure you don't close your deal. You know, 43 00:02:11.690 --> 00:02:15.640 we're talking about things like e rtc, like adding things to you, 44 00:02:15.640 --> 00:02:18.200 like your funding arsenal. Absolutely. So what, 45 00:02:18.200 --> 00:02:21.040 what are you looking forward to the most out of all the different topics today? 46 00:02:21.220 --> 00:02:21.490 Uh, 47 00:02:21.490 --> 00:02:25.920 We've, uh, we as an office focused lot on the eer uh, C program. 48 00:02:26.330 --> 00:02:28.360 We've done a tremendous amount of business with that. 49 00:02:28.740 --> 00:02:32.600 So I'm looking forward to hearing other people's takes on, if it's over, 50 00:02:32.740 --> 00:02:36.640 if it's still gonna continue, uh, ways to maybe drive some more of that traffic, 51 00:02:36.740 --> 00:02:40.000 cuz those deals are a little bit harder to get in. But, uh, 52 00:02:40.130 --> 00:02:41.560 right now it's really slowing down. 53 00:02:41.560 --> 00:02:43.840 It's a little harder to get 'em in at this point than it was say, 54 00:02:43.860 --> 00:02:47.680 six months ago. And trying to focus on new ways to drive that business, 55 00:02:47.980 --> 00:02:51.240 get those deals in, and convert 'em into, uh, fundings. 56 00:02:51.780 --> 00:02:54.320 So for people that are watching this, that they've never been here, 57 00:02:54.750 --> 00:02:55.680 what would you say to them, 58 00:02:56.780 --> 00:02:57.380 Uh, 59 00:02:57.380 --> 00:03:02.200 why there's nowhere else that you're gonna be able to go in this industry that 60 00:03:02.200 --> 00:03:04.960 gives you this reach, this connection, uh, 61 00:03:04.960 --> 00:03:09.240 this broadened audience of both funders and brokers? Uh, 62 00:03:10.260 --> 00:03:12.040 if you're new or if you're a veteran, 63 00:03:12.290 --> 00:03:14.760 we're doing this since oh seven and oh eight. Me and my brother, 64 00:03:15.050 --> 00:03:18.320 we've been doing it a while and it's invaluable to us. 65 00:03:18.580 --> 00:03:23.280 And I consider ourselves pretty educated on the industry. 66 00:03:23.660 --> 00:03:26.960 And even with that experience, there's still more to learn. 67 00:03:26.960 --> 00:03:31.000 There's still more to do, and this is the place where you can do that. Awesome, 68 00:03:31.000 --> 00:03:33.360 Brother, thanks so much for hanging out with us, chatting with 69 00:03:33.360 --> 00:03:34.480 Us. Always a pleasure. Again, a 70 00:03:34.480 --> 00:03:36.880 Household name in my house. I like it. It's called Parker Brothers. 71 00:03:36.880 --> 00:03:39.200 I love you guys. All right, man. Go ahead and enjoy the day. You too.