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I'm going to share a little secret that I've learned with all the Brokers that

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are in the room today.

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That secret is you are very important.

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You're important to the clients your important to the lenders and funders

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and I know this because 90% of the

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conversations I have every day are with other the

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other people in this room asking me how to sign you

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up.

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They love you. They want to know how you do it. Why you do it? How

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much of it you can do?

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They're obsessed with brokers.

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And so much of the industry relies on you when

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we talk about regulation. Everyone's worried about what the

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Brokers are going to do when we talk about best practices.

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Brokers again

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when we talk about hitting targets and volume and originations and consultative selling

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relationships and storytelling man. We're

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talking about the Brokers again. It's pretty much all the brokers.

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The Lion's Share of responsibility and good

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business ethics ultimately relies on

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you. So every Merchant you speak with whether they

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work with you or not will form an opinion about

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the industry.

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They'll tell ten friends about you and judge

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every other person sitting here. So think

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about that we all have an impact and all

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the Brokers have an impact on everyone else.