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Johny Fernandez: What patterns
have you seen, especially after

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2020, in regards to them
focusing on something versus

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trying to be a jack of all
trades?

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Oz Konar: Well, I think people
notice that the old the jack of

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all trades mentality doesn't
really work. You need to niche

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down on specific skill sets for
you to claim your mountain. If

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you're trying to claim the
biggest mountain that becomes a

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problem until 2020. That was
okay, you can get by but now we

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know that if you want to survive
and thrive, that's more

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important. Obviously, you need
to define what it is that that's

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going to make the biggest impact
and the biggest ROI on your

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investment, your time and your
money and resources.

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Johny Fernandez: So for people
not here that they're watching

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from home, right, what piece of
advice would you give them

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regarding the specific skill
that they should be going at?

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Oz Konar: Well, I think they
should definitely cling to a

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business loan brokerage
industry, this industry has been

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booming for for a long time.
And, and the future is brighter

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because of what's happening with
the traditional banks, right?

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The one thing that people need
to focus on I know it's such a

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still a broad word is online
marketing. So if you're not

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involved with online marketing,
any type of online marketing and

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within online marketing unless
you're niching down into one of

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the categories, it could be
YouTube ads, Facebook ads and

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then Tik Tok ads, as you're
going to have great difficulty

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because the landscape is
changing really fast.

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Johny Fernandez: So let's talk a
little bit about that when when

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it comes to this the the
landscape changing fast and

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people having to adjust pretty
much right, you know, every six

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months or every year. What do
you say to that and someone

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that's having that's struggling?
Adjusting?

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Oz Konar: Yeah, I mean, every
change is difficult, right? So

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that happens to everyone
whenever something changes so

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fast, people will struggle.
That's the part of my talk. I

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want to show them how they can
adjust because the the key is to

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learn the skill of learning a
new skill. Otherwise you jump

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from Tik Tok one day thinking
that that's gonna be the big

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thing and it changes to
something else then you're like

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wait, I wasted all this time on
this very one tool. Now this

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changed but if you can follow
patterns, it makes your job a

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lot easier to survive and thrive
as a business loan broker.