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Sean Murray: Hello everyone,
it's Sean Murray, I'm back again

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here at deBanked TV at the South
East Acquirers show today I have

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Avive Baron from Direct Payment
Group. Thanks for being here.

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Aviv Baron: Yeah. Thanks for
having me, Sean.

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Sean Murray: No problem. So I
wanted to ask you a little bit

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about what you do, because my
understanding is that you are in

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the payments industry, is that
right?

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Aviv Baron: Yeah, so we started
Direct Payment Group to

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basically service merchants in
the card not present space and

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your ecommerce stores,
businesses in the middle medical

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billing space, anyone with
stroke subscription sales. So

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they're generally, generally
exposed to a higher level of

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risk, chargebacks and refunds.
We come in and we give them a

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fully integrated solution so
that they can process their

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sales, avoid as many chargebacks
as possible and overall keep

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their merchant accounts happy.

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Sean Murray: What was the
business like for you during the

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pandemic? I imagine there must
have been a lot of activity in

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e-commerce transaction. Is that
right?

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Aviv Baron: Yeah, so a lot of a
lot of spending shifted online.

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One of the first things that we
noticed was that merchants were

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hitting their volume capacity,
and immediately had needs for

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basically accounts that needed
to get upgraded or kind of

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graduate to a higher level of
accounts. So we saw a lot of

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business come in from there. We
actually catered primarily to

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the higher risk community. So we
saw a lot of cannabis come in,

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CBD sales, a lot of dropshippers
that needed to get on board. And

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yeah, we were able to serve
them.

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Sean Murray: I have a question
about the cannabis aspect of it.

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Is it like a state by state
thing that you had to worry

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about? Or how do you how do you
approach that whole landscape?

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Aviv Baron: Yeah, so that's a
good question. Right now, it's

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kind of split down the middle
between marijuana sales and hemp

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and CBD sales, hemp and CBD,
we're good to go in all in all

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states, so you can sell any type
of products. There are some

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regulations around like DA D&I,
but in general, hemp and CBD are

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fine with marijuana, since
there's no real card solution

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yet. We're not really playing in
that space. But that is state to

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state.

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Sean Murray: And what's it like
to be back here in person at a

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show? I imagine that you were
probably doing a lot of online

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networking. So.

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Aviv Baron: Yeah, so most of our
most of our prospecting and

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networking has been done online.
So it's been on Zoom. It's been

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really through a lot of social
media platforms. This has been

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great. We're finally back to it,
again, to see be in the same

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room as people that kind of
share the same goals and are

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kind of after the same knowledge
that we are. So it's been great.

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Sean Murray: How long have you
worked in the payments space

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for?

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Aviv Baron: So on and off around
10 years, I took a bit of a

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hiatus to work for a direct
lender for eight years. And I

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stopped doing that around two
years ago to get back into

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payments full time.

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Sean Murray: Well, that's great.
Thank you very much. Appreciate

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your time. And we look forward
to seeing you more at the show.

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Aviv Baron: Yeah, definitely.
Thanks for having us.

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Sean Murray: All right. Thank
you, everybody. Stay tuned for

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more.