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Sean Murray: I've been told the
industry is back in the office,

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but I wanted to see it for
myself. So I visited the well

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known commercial finance company
on Long Island, National

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Business Capital, and it's
YouTube personality CEO, Grow By

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Joe.

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Joe Camberato: Welcome, guys
come on in.

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National Business Capital was
founded in 2007. Since then,

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we've secured over a billion
dollars in financing for

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business owners all across the
country, we've built a really

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cool platform, it's got over 75
lenders on it. And we just

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simply and easily connect
business owners to the right

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financing for their business.

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Sean Murray: With more than 14
years in business, national

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survived a pandemic, and is
still going strong.

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Joe Camberato: It was a wild
time to say the least. I mean, I

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think it was just a wild time in
the world for everybody,

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anybody, who owned a business.
And I think even if you didn't

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own a business, everyone was
faced with, you know, challenges

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that they never experienced
before.

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Sean Murray: So I was going to
ask you if you preferred, remote

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or in person, and I think I have
my answer, just by being here,

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you know, there's people in the
room.

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Joe Camberato: Yes, we have real
people here, definitely in

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person, you know, it's great,
the technology with Zoom and

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stuff, I think is awesome to
communicate with people across

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the country across the world, in
another state. I think it'll

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help with meetings and stuff
like that. But I think the

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reality is in person is where
it's at.

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Sean Murray: One thing that
comes with experience is having

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a well trained sales force and a
model that produces consistent

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deal flow. How long does it
take? Because you've been in the

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business for a long time?

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Joe Camberato: Yeah.

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Sean Murray: How long does it
take for everyone else? Or, or a

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normal person to learn how to
offer these products know the

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ins and outs of them? Like how
long would you say, it really

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takes someone to get a good
grip, in understanding it?

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Joe Camberato: It's really never
ending like we we do never

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ending training. We do a weekly
like lender guideline update

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training, um, because guidelines
are constantly training. So the

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trainings, never ending. But I
think the reality is, it takes a

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solid nine to 12 months for
someone to really get up and

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running. And I think year one,
someone's in a really great

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place here at the company. And
that's like, we have a specific,

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we have a success coach, his
position is just all he does is

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training with all the business
financing advisors here, and

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then he'll stick with you, you
know, along the way. But even

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you know, with the structured
with the training, I mean, you

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know, it takes nine to 12 months
for someone to really, really

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get it and I think at 12 months
it things are really just

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starting to click and you know,
when you approve someone for

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100,000, 250,000, half a
million, million plus dollars,

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busienss owners want to talk to
somebody they want to

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understand, they have questions.
So I think it's a combination of

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understanding the lender
guidelines, understanding all

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the different products, and then
every lender is a little bit

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different in the way they
operate. So it's a lot of

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training, and then also just
understanding business and

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people's businesses and their
needs and opportunity. And it's

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not an easy thing to do. It's
probably the hardest part of it

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all.

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Sean Murray: So nine to 12
months, a success coach, what

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would you say to someone then
just starting out? Or looking to

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get into it? Is it still
possible to just start up a

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company?

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Joe Camberato: I mean, it's a
great question. I mean, listen,

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I think anything's possible,
it's just a matter of how much

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work you want to put into it.
And how you know, what you're

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looking to build. And I think,
whether it's this industry or

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any industry, if you're going to
build a business, there's a

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major sacrifice, there's a lot
of upfront work, you've got five

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to seven years of work to come,
work ahead of you. And for

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things to really come together.
And I think that's really in any

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business in any industry, you
know, talk to any business

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owner. And even if you were able
to raise a ton of money, like,

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when you start a new company,
you got at least five years

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ahead of you of relentless, you
know, building and growth. So,

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you know, I would say just
prepare yourself and be prepared

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to work really hard. It's a lot
of long hours. And then the

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reality is, the industry has
really evolved tremendously. So

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there's been a lot of
established players, technology,

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infrastructure brands that have
been built. So you're competing

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with that. So really know what
you're getting into and bigger

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is not better at you know, maybe
it makes sense to have a tight

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lean shop. You know, it's a
really tough answer. And even

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when I got started 14 years ago,
it didn't really come together

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till about seven years in, you
know, so. And that was with

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working around the clock, you
know, and you look at any

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business, any industry, it's
really the same thing. And think

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a lot of people it's very easy.
You know, there's that like

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saying in that quote, like
everyone sees the player on the

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field, but no one sees all the
training that happened. The

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years of training, I think is
the same thing when you're

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building a company and a
business. Everyone just happens

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to see you and things are all
great, but no one sees all the

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work that was done. Wait long
hours.

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Sean Murray: With all the
knowledge and training required

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getting into the business now
could prove daunting. Where do

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these deals come from? Are you
just picking up the phone and

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dialing from the phonebook or
are you buying leads? How do you

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find these people?

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Joe Camberato: No, we are we
knocked down from the phonebook.

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I haven't seen a phone book in
years.

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Sean Murray: I'm showing my age
a little bit.

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Joe Camberato: That's great. We
don't really buy leads, and

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we'll test and we'll test buying
different things and see how

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they perform. But we've done the
best. We produce a lot of

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different content. We have a big
online presence. And then all

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the typical channels like
Google, Pay-per-click, Direct

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Mail, and Strategic
Partnerships. So I think just a

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mix of getting business from all
over but we're not we're not an

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outbound dialing, you know,
business. You know, most of, all

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of our customers are calling
into us, and we're applying on

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the website.

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Sean Murray: I asked Joe, what
he thinks about the future of

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this industry.

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Joe Camberato: I'm bullish, I'm
excited about what's ahead. The

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reality is businesses are going
to need financing to get back to

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where they were and beyond. I
think there's still you know, a

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road ahead. I don't think things
are just going to boom back

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overnight. But I do think
business is going to slingshot

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back. I think the economy is
going to read boom, again, we

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see each month the momentum
building so I'm really excited

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about the second half of this
year. I'm really excited about

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next year. I'm already my mind's
already into into next year the

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way I work and operate.

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Sean Murray: I'm Sean Murray
reporting from the headquarters

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of National Business Capital in
Long Island.