1
00:00:00,000 --> 00:00:02,217
Sean Murray: One of the
vulnerabilities of doing that

2
00:00:02,273 --> 00:00:05,655
you're like, ha ha ha, I bought
ABC lending.com. And now when

3
00:00:05,710 --> 00:00:09,037
you click it, it takes you to
XYZ lending.com. The customer,

4
00:00:09,093 --> 00:00:12,475
the prospect is going to know
that there's a difference, they

5
00:00:12,530 --> 00:00:15,857
obviously were seeking out ABC
lending.com, they ended up on

6
00:00:15,912 --> 00:00:19,294
XYZ lending.com. These are just
examples. Examples, yes. They

7
00:00:19,350 --> 00:00:22,732
ended up on XYZ lending.com. And
they know that something has

8
00:00:22,788 --> 00:00:26,170
changed what they were getting
is not what they expected. And

9
00:00:26,225 --> 00:00:29,496
so if you buy up a bunch of dead
competitors, domain domain

10
00:00:29,552 --> 00:00:32,934
names, and you redirect them to
yourselves, you need to think

11
00:00:32,989 --> 00:00:35,928
about how do you create a
customer experience that is

12
00:00:35,983 --> 00:00:38,978
going to first inform the
customer, hey, you're I know

13
00:00:39,033 --> 00:00:42,415
that you're somewhere that you
didn't intend to be, but I can

14
00:00:42,471 --> 00:00:45,908
still help you, right. And then
also figure out a way to offer

15
00:00:45,964 --> 00:00:49,346
them your product that might be
different than what they were

16
00:00:49,401 --> 00:00:52,783
seeking. Because in a perfect
world, we can go and buy up all

17
00:00:52,839 --> 00:00:56,276
of our dead competitors domain
names. But it's not always that

18
00:00:56,332 --> 00:00:59,936
simple. And I think for a lot of
people who read that story, that

19
00:00:59,991 --> 00:01:03,429
was the takeaway, let's just buy
dead competitors. But I think

20
00:01:03,484 --> 00:01:06,867
you can actually do a lot more
than that. I think if you're a

21
00:01:06,922 --> 00:01:10,470
lending company, you can go out,
an alternative lending company,

22
00:01:10,526 --> 00:01:14,019
you can go out and buy expired
domains of backs expired domains

23
00:01:14,074 --> 00:01:17,623
of consulting companies, expired
domains of insurance firms, you

24
00:01:17,678 --> 00:01:20,783
could even do some payroll
companies, you could even buy

25
00:01:20,839 --> 00:01:23,888
expired domains of vendors,
think about this. Let's say

26
00:01:23,944 --> 00:01:27,104
you're a restaurant and you
bought all your products from

27
00:01:27,159 --> 00:01:30,542
this main restaurant like depot,
you buy all your you buy all

28
00:01:30,597 --> 00:01:33,647
your table clothd you buy your
food supplies, your salt

29
00:01:33,702 --> 00:01:36,752
shakers, all that stuff, and all
the restaurants in the

30
00:01:36,807 --> 00:01:40,355
neighborhood, you know, do that.
Now, let's imagine for a second

31
00:01:40,411 --> 00:01:43,627
that that vendor went out of
business during the pandemic.

32
00:01:43,682 --> 00:01:46,621
Okay. Because they were hit
hard, you know, all their

33
00:01:46,676 --> 00:01:50,114
customers were restaurants. And
so they were hit hard, they go

34
00:01:50,169 --> 00:01:53,385
out of business, the domain name
is gone. And you might be

35
00:01:53,441 --> 00:01:56,767
thinking, well, what's really
the what would be the value of

36
00:01:56,823 --> 00:02:00,205
that be? Imagine you could buy
that domain. This is the place

37
00:02:00,260 --> 00:02:03,033
where all your potential
customers are going to be

38
00:02:03,088 --> 00:02:06,692
clicking a link and going to now
you own the, own the domain, you

39
00:02:06,747 --> 00:02:10,074
can't resurrect their business,
per se, but you can redirect

40
00:02:10,130 --> 00:02:13,401
them to your site. And you can
create a customer experience

41
00:02:13,456 --> 00:02:16,783
that, you know, lets them know I
know what you were seeking.

42
00:02:16,838 --> 00:02:20,110
Right? But here's what we do
that can still help you. Yeah.

43
00:02:20,165 --> 00:02:23,603
So the customer is going to be
like whoa, I was looking for my

44
00:02:23,658 --> 00:02:27,151
restaurant vendor, I ended up on
this lending website, create a

45
00:02:27,207 --> 00:02:30,811
customer experience that's built
around what they were expecting.

46
00:02:30,866 --> 00:02:34,193
And so you can actually create
custom tailored landing pages

47
00:02:34,248 --> 00:02:37,353
for the domains that you
acquire. So if the domains that

48
00:02:37,409 --> 00:02:40,624
you acquire that are expired,
are not exactly what you do,

49
00:02:40,680 --> 00:02:44,118
create a custom tailored landing
page that's built around what

50
00:02:44,173 --> 00:02:47,389
the customer was expecting, and
then ease them towards the

51
00:02:47,444 --> 00:02:48,720
product that you offer.