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Allyson Berger: Yeah, well, our
reporter, our reporter, your

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reporter, Kevin Travers,
recently spoke with Patrick La

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Brash, because he's French
Canadian, of Canadian financial

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and spoke to him about his door
to door selling, which I could

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relate to so much. Because when
I was first out of college, you

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know, I was doing cold calls, I
was walking into businesses

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trying to, you know, get my name
out there, meet people. And I

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think people miss that human
interaction. And there's so much

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you learn about yourself and the
product you're selling, when you

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do that door to door selling,
like Patrick was saying, and I

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think as much as these online
presentations and interactions

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have increased over the
pandemic, I think nothing

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compares to that human
interaction. And people want

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that, again, you want to put a
face to a name and to a product.

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And I think it has hopes in
coming back.

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Sean Murray: Yeah, well, it's
interesting that they were still

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doing it during the pandemic.
Right. Because when I was

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talking, I was, I talked to them
briefly before Kevin, you know,

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did the story, and I got to do a
little due diligence, you know.

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Yeah. Editors work every now and
then. And I was shocked to hear

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that they were doing it also
during the pandemic was, I

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think, kind of the one of the
birthing points for the story

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itself. And the you know, they
had to wear the mask and

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everything. And like you said,
people were just excited to see

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somebody, but I think they raise
another interesting idea, in

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that when the world is has
gotten so caught up in

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technology and automation, and
all that stuff, that doing

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something that it's you know,
old fashioned all this, if

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you're the only one doing it,
you can create a real

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competitive edge. In doing it.
Definitely. It's kind of like in

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the age of like digital news. If
you do something in print, and

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you're the only one who's in
print, you can carve out a

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little, you know, a little niche
for yourself. And for those out

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there who don't think that you
can sell business loans door to

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door that that's like a weird
thing to do. This is actually

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how it used to work. At least
when I got into the business.

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There were telemarketing
companies that would go and

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pitch these products. But when I
was an underwriter back in

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literally 15 years ago.

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Allyson Berger: Well, don't date
yourself.

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That's where you found phone
numbers. Okay. The Yellow Pages

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Sean Murray: Okay yeah. A year
ago. You know, back when I was

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15. There were sales partners
who relied entirely on door to

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door sales and made quite a bit
of money doing it. And they

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would they use the the Yellow
Pages, and they would use the

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Yellow Pages.

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Showing my age. Let's talk about
what the Yellow Pages are first.

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Allyson Berger: So funny. Yeah,
people don't know about that.

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Sean Murray: There were these
things called the Yellow Pages,

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they were actually yellow and
that had numbers and names on

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them. But they would call up
local businesses in the

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neighborhood and schedule an
appointment and say, hey, I'm

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going to come see you at two
o'clock. We're going to talk

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about your finances or whatever.
And people would say, okay, you

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know, I hear what you have to
say. And it's not like they just

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walked up randomly. They were
scheduling appointments, right?

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And then they would go and they
would actually get a lot of the

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paperwork in. And a lot of times
the documents that we were

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getting, they weren't sent by
email or portals. They were

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bringing the paperwork to our
office and handing it to me.

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Yeah. And I'm like, and they're
like, oh, by the way, this guy

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really needs his papers back
like tomorrow. So if you could

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photocopy them real quick, I'm
like, these are the original

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bank statements. This is his
only bank statement. And it

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worked. And then I think, I
don't know why that has not been

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used anymore. I think everyone
got so hyped up on, it's all

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about scale. And you need to
create a scalable business, and

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you need to do something that's
going to 10 extra self and 100

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extra self, to make a billion
dollars, and we got all caught

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up in that. And we just forgot
about it. But at this company in

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Canada is proving Canadian
Financial, although it's Canada,

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I think there's a lot of
similarities in the culture. And

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I think that they're probably
onto something. And for anyone

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out there thinking about how to
differentiate themselves. This

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could be something that should
be on your radar, at the very

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least.

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Allyson Berger: I mean, they're
being a trendsetter. I think

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people are keeping up with the
trends and you know, they want

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to keep up with technology. So
they're acclimating their

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business technique to what's
available out there, but I don't

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think anything can measure up to
that human interaction of a

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sales meeting and talking to
someone face to face. I mean,

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even if you think about it,
people are have been doing Zooms

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because they want to see your
face. They want to see how

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you're reacting to what I'm
saying. And that body language

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and I think it's interesting, I
think depending on who you have

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a Zoom meeting with generation
wise, you know, maybe they don't

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want to do the video call
aspect. And then maybe more of

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the old school people involved.
They want to see your face

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because they want to see how
you're reacting to what I'm

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saying. So I know how to sell my
product next. It's all very

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interesting. And they're
definitely doing the right thing

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by getting out there. And it's
great that they've been able to

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keep doing it throughout this
year. For sure, for sure. And

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Patrick, I think, and him and
him and his his colleagues and

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employees are tuning in today.
So, bonjour, mon ami.

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Sean Murray: I, hello.

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Allyson Berger: Yeah, that just
means hello, my friends. In

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French. You know, we have to
keep it open to our French

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Canadian viewers. But it was
just it was a great article.

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And, you know, it's great to see
that coming back. I mean, do you

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think it's here to stay like,
will it come back, door to door

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selling?

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Sean Murray: Well, I think that
they're kind of, they're putting

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it back into the mix, I think I
think it was forgotten about. I

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don't think anyone who was doing
it anymore. And I think that was

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part of why the story was so
unique, is that not only are

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they doing it, but it's kind of
a secret to success. And I think

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in in this you know day and age,
this period, how do you compete

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against, we've talked about the
funding buttons all all the

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automation, where you can just
press a button. And here's this

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company proving that if you just
come in and talk to somebody,

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you're you're creating something
that the tech companies are just

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never going to have. So I think
it's almost like a like a new

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thing that could come back
rather than like whether or not

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it's going to like, you know,
fade away or.

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Allyson Berger: Yeah, it's like
vintage.

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Sean Murray: Yeah, it is