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Johny Fernandez: Sean, there was
an article over on leasing news

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about leads and Facebook. So
let's talk a little bit about

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that. And then we're gonna give
our opinions about it because

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you and I see eye to eye on it.
And we disagree with this

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article that was posted. And it
was posted. It looks like a

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couple years ago, and it may
have been, you know, refurbished

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and reprinted, so.

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Sean Murray: Yeah, yeah, so
exactly. So there was an article

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that was in leasing news it's
leasingnews.org at the the

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leasing industry's, sort of main
online publication, and they had

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an article out today, it
actually looks, might it looks

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like it might be a little dated
as as you mentioned, but the

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premise was that Facebook ads
don't work that that they don't

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turn into leads, and that likes
do not equal leads. And that if

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you get all these likes, it's
not going to turn into any

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business for you. Therefore, it
was it was like, a therefore

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type of story that you should
really concentrate your

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marketing efforts on paid search
like Google, Bing, etc. And just

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disregard Facebook, it didn't it
didn't even offer any merit. It

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actually said don't drink the
Kool Aid, it said Facebook for

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finance doesn't work. And I was
kind of shocked but kept waiting

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for the part where it was gonna
say unless this unless that or

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you know, if you but that part
didn't come. It just made me

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think about how often kind of
off the mark, I thought it was.

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Because it may be true that a
like doesn't turn into a lead.

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But there's many different ways
that you can advertise on

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Facebook. I have personally
never advertised the deBanked

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page to get likes. I actually
have never thought about likes

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when it came to paid
advertising. Yeah. That was

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never the end goal. I've never
just run ads being like, hey, do

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you like us to a bunch of random
people. And I think if you're

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looking at Facebook marketing as
hey, choosing a demographic, and

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then hoping that these people
are going to consume your

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product, whatever it is you
sell, you're probably going to

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be you're probably going to be
disappointed. Yeah. And yeah,

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you should focus your money
elsewhere, for sure. But

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Facebook marketing and social
networks in general offer a lot

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of other different ways to
market, your product or service.

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In fact, I have used we have
used Facebook marketing before

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you and I have each. Yeah. You
know, in different in different

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capacities. And so you can
actually use social networks to

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target people to target existing
leads throughout the entire

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sales funnel. So if someone has
come to your website, and they

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filled out a form, and then you
never heard from them again,

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well, you now have enough
information to advertise to that

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custom prospect on Facebook or
another social network. And so

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when they go onto Facebook, all
of a sudden, they're reminded

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about you, this is someone who
already knew who's already

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encountered you. Yeah. They've
engaged with you only a little

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bit. This isn't a random person.
So you're kind of using Facebook

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to kind of move that lead along.
Yep. You can even do it for

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people who didn't even engage
with you at all. They went to

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your website, they clicked
around. And then they said, I

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don't know. And they left. We
don't know why. Yeah. Right. But

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that's someone who's better than
who's never interacted with you

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in any way shape, or form. They
went to your website they read,

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they left, we don't know why,
you can target them again on on

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Facebook or other social media.
And it's really potent. It

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works. You know what I mean, or
you can even have people who are

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close to the finish line, and
they're not answering your calls

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or emails. And you you know,
you've sent out the emails you

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you've left a voicemail, it's
not working, guess what, you can

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light them up. Yeah. On on
Facebook or other social

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networks, and they get an ad
that's, that can be heavily

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tailored. Yeah. That says, hey,
you know, almost there, you

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know, let's, you know, let's
close, it's not gonna be like,

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hey, so and so let's close the
deal. But you can actually

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target an actual subset of leads
and say, these are people who

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are very close and tailor a
message to just those group of

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people so that when they go onto
Facebook, they see a very highly

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tailored message that makes them
think I should move forward with

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this. So in that regard, I think
Facebook personally is really,

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really good, whether it's B2B or
B2C. And so I would say if

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someone says don't drink the
Kool Aid, Facebook for finances

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at work, I'd say that is
completely wrong. In my opinion.

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Johny Fernandez: Yeah, no, I
agree. I agree. And I've used

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it. I am a real estate broker.
So broker like you guys, but in

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Sean Murray: Woah, woah, woah,
woah, woah, woah, your broker a

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real estate.

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broker?

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Johny Fernandez: I'm a broker,
yeah.

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Sean Murray: Whoa, whoa, whoa,
whoa, hey, he's just gonna throw

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that in there. Whoa, what?

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Johny Fernandez: Yeah.

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Sean Murray: How long have you
been a broker?

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Johny Fernandez: Almost two
years.

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Sean Murray: Okay. So. What do
you broker?

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Johny Fernandez: Real estate.

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Sean Murray: Real estate? Okay,
so you're not you're not broker.

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Johny Fernandez: I'm not
brokering business loans. No,

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I'm brokering more real estate.

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Sean Murray: Okay, so doing,
you're doing, is it commercial

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real estate or residential real
estate?

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Johny Fernandez: Residential.

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Sean Murray: Okay, by the way, I
knew this. This wasn't a

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complete shock. This is the
first time we've ever talked

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about it on here. Yeah. Okay.

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Johny Fernandez: So, broker.

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Sean Murray: Johny Fernandez,
the broker.

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Johny Fernandez: Real estate
broker nest seekers. So I'm with

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nest seekers and something I've
learned early on in my career,

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is that you know, you have to
use all the platforms and

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Facebook for me personally, it's
given me a lot of success

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because not only can you do the
ads, you have marketplace, so

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you can use all these different
avenues on Facebook, to target

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clients to get clients and to
kind of wheel them in. And then

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it's up to you how you use it.
But I've seen success because I

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think we were talking at the end
of the day, that people, normal

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people go on Facebook, yes, like
in the article, it says, you

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know, they do communicate with
family members, with friends.

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But also, it's really important
to emphasize that people also

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want to get good deals, they
want to see what's out there.

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And Facebook has everything. I
mean, it's been, you know, in

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use for like, a little bit less
than two decades. So it's

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almost, it's up there. So it
could be used for the day to day

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and people are always searching.
And that's one of the avenues

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they use. I think, right now,
obviously social media, there's

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different platforms, but that's
still the original one. And

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whether you're, you know, in
your teens or not so much in

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your teens, you know, 20s, 30s,
40s, like everyone still uses it

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to some extent. And I think
it's, I don't think it's fair to

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say you should cross it off
completely. You know, you

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definitely I definitely still
use it as one of my tools in my

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tool belt, to gain clients.
Yeah. I agree with you. And I

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agree, like it shouldn't just be
crossed off. So I respectfully

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do not agree with this
statement. Because whether you

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don't get as much likes, you
know, and likes, obviously, may

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not always equal leads, but
there's always some type of lead

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generation that can come from an
avenue and a platform like

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Facebook.

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Sean Murray: Yeah, I mean, I've
never even thought about, likes,

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when I was doing advertising.

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Johny Fernandez: Yeah me
neither, me neither.

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Sean Murray: I don't care if
they like it or don't like it, I

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literally just want to get in
that customer intimate,

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personalized way on their phone.
You know, when they when they're

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not thinking about me, and now
they're thinking about me,

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somebody who already knows who I
am. And I'm trying to close

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them. This is, this is one of
the best ways I can think of.

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Johny Fernandez: Yeah, so you
definitely get it's a great ROI.

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And it's a great avenue at the
end of the day. I think everyone

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knows Facebook. And if you don't
have it, your mom has, your dad

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has it. Someone has it that will
use it. Yeah. I still believe

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that Facebook is still very
usable, whether it may not be

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with the younger generation, but
my parents use it quite often.

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And they're like, oh, hey, I saw
this on Facebook. You can we can

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buy X, Y, and Z and everything's
on Facebook. So.

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Sean Murray: Yeah, you know, I
hear about people getting a list

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of a list of old leads. And
they're like, Oh, well, we'll

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call them up and ask if they're
still interested. Or, you know,

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there was a buy a list of emails
or something and then just blast

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them away and hope to get
something out of it or they're

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cold. They're old leads, you
know that that came through

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their website and email those
people doesn't have to be random

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people. Well, you could do it a
different way. You can upload

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that data into Facebook, legit,
upload that upload into

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Facebook, and they'll see you in
their feeds. So maybe they're

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not answering your calls when
you do that call, but they have

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a voicemail from you. And then
when they go on Facebook, they

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see you. And now they're like
now they're thinking about you

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before you were just leaving a
voicemail and they're like, I

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don't know who that is. Yeah. Or
they got a random email, but

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they got 10 million emails and
it got lost in spam. But now

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they're seeing you on Facebook
too. Yeah. You have to you have

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to include it. It would be crazy
not to.

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Johny Fernandez: Absolutely. And
it's it's I think it's just and

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we've talked about just the
marketing aspect of it like you

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can get just so much out of it
at the end of the day. Yeah. So

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yeah, I think you and I both
agree that we disagree with that

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article.

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Sean Murray: Yeah. So Facebook
for finance, totally. Facebook

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for any type of advertising. I
mean, I think everyone should be

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doing it. Yeah.