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deBanked is a trade publication
We were founded in 2010. And we

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cover the wide, wonderful world
of non-bank finance. Today is a

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culmination of all the
innovation that's taking place

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in Canada more so on the small
business finance side of things.

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So we have a variety of speakers
here today lined up, we have

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people from the sales and
marketing world, including Vlad

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Sherbatov from Smarter Loans.

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So I'm here to talk about sales
and marketing, specifically

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online marketing, we're going to
talk about how to get more

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customers online, how to lower
acquisition costs, and also do

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it at scale. A couple of years
ago, when we got started, there

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wasn't much conversation
happening about alternative

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lending, business financing in
Canada. And it's amazing now to

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see two years later that there
is a significant event being

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hosted here by deBanked right
here in our hometown.

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deBanked is definitely a
platform that's been a big

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advocate of this online
alternative funding industry

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since the beginning. And this
creates the trust for the small

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business owners to really
embrace that funding, which is

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still pretty hard to understand
for anyone who doesn't really

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know where to get funding for
their business.

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deBanked is now the biggest and
pretty much the only publication

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that offers online and print
material when it comes to small

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business funding programs,
companies, and the whole

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community. It's a great service
and publication that Sean Murray

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puts together. What I do for a
living is connect with small

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business owners all across the
US and Canada. And it's nice to

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be around people that are trying
to achieve the same goals and

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also trying to help you grow.

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We definitely need some more
awareness about some of the

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great companies and financial
products are available in

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Canada. So what we do at Smarter
Loans is really try to raise

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that awareness and bring it to
the end consumers, the Canadians

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are going to be using these
products.

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So what deBanked ultimately
tries to do is connect, that's

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why we call it Connect and so
we're trying to bring different

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people together, who maybe work
together or know of each other

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but have not had the opportunity
to meet, but at the same time

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also give them the opportunity
to learn and feel inspired.