00:02.790 --> 00:05.670
As far as being in the Canadian
market about four years, and

00:05.700 --> 00:08.340
it's very similar to the United
States market where small

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business owners coast-to-coast,
they do need financing help,

00:11.310 --> 00:12.510
they just don't know where to
turn.

00:12.780 --> 00:15.240
I think our industry, small
business lending online is

00:15.240 --> 00:18.570
really about convenience and
efficiency for borrowers who

00:18.570 --> 00:21.630
don't have much time looking for
a loan. Well with us we'll take

00:21.690 --> 00:23.580
about 24 hours to 48 hours.

00:23.700 --> 00:26.970
Well, the Canadian consumer is
hungry for more options. They're

00:26.970 --> 00:30.960
looking for new innovative
solutions that can help them

00:31.020 --> 00:33.600
with their business financing,
as well as on the personal side.

00:33.720 --> 00:37.320
So to me, it's not surprising
that now that there are so many

00:37.320 --> 00:39.570
more companies out there
offering such innovative

00:39.570 --> 00:43.230
products that the Canadian
market is gravitating towards

00:43.230 --> 00:44.460
it, and it's on the rise here.

00:44.720 --> 00:48.170
It's been around for more than
10 years. But believe it or not,

00:48.200 --> 00:52.370
it's early days, 10 years ago,
FinTech was still fax machines

00:52.490 --> 00:55.610
and so we think now is like the
future and everything has been

00:55.610 --> 00:57.080
done. But it's really just the
beginning.

00:57.330 --> 01:00.510
I think it's a market that's in
its infancy, compared to the US

01:00.570 --> 01:03.720
it's getting more structure,
more lenders are opening shop

01:03.720 --> 01:06.270
and the consumers through
different platforms, like

01:06.270 --> 01:08.880
Smarter Loans, for example, are
helping you get a better

01:08.880 --> 01:11.580
understanding of the options
available to small business

01:11.580 --> 01:12.630
owners in terms of funding

01:12.690 --> 01:15.780
It's something different. When
you walk into a bank, you're

01:15.780 --> 01:18.060
obviously dealing with a person,
you're dealing with documents

01:18.060 --> 01:20.670
that need to be hand signed and
notarized. When business owners

01:20.670 --> 01:22.980
work with us. It's all over the
phone and via email.

01:23.010 --> 01:25.140
Canadians are really warming up
to the idea of alternative

01:25.140 --> 01:27.960
lending. What we're trying to do
is raise awareness about some of

01:27.960 --> 01:29.970
the great companies and some of
the innovative products that are

01:29.970 --> 01:32.130
available to them through our
platform Smarter Loans,

01:32.280 --> 01:35.700
As far as the entire market.
It's growing day by day, week by

01:35.700 --> 01:38.940
week. It's not as fast paced as
it is in the States, just due to

01:38.940 --> 01:41.940
the population. But overall,
we're helping business owners

01:41.940 --> 01:45.390
day to day, and I can only see
the market getting obviously

01:45.390 --> 01:48.270
clearer. But with technology on
the rise, there's going to be

01:48.270 --> 01:50.610
some really cool things
happening that allow business

01:50.610 --> 01:53.310
owners either in the morning
before they go to work or late

01:53.310 --> 01:56.160
at night, apply for financing
and receive the funding they

01:56.160 --> 01:56.460
need.

01:56.540 --> 01:59.870
There are a lot of similarities
between here and the United

01:59.870 --> 02:03.290
States. The growth has been very
similar, but at the same time,

02:03.290 --> 02:06.380
there's a lot of untapped
potential in Canada. And I think

02:06.380 --> 02:09.230
that there are marketing tactics
and strategies that can be

02:09.230 --> 02:13.130
applied here to really unlock
even a ton more growth than what

02:13.130 --> 02:13.910
has already been done.